Poor match of technology/software and project. Technology / software enhances project purpose for the most part. Pace of video disrupts the flow and messa e.

Pace of video interferes with the flow and understanding of the messa e. Pace of video was appropriate for the development of the messa e Use of Application Time Several sound distortions. Audio does not enhance product.

Mostly clear sound. Few distortions. Audio is sometimes misplaced, but still enhances product.

Clear Sound. Free of distortion. Audio is used appropriately and effectively throu hout.

Audio Features Poor quality image/video. Demonstrates low level of editing and elements are not balanced. Animations do not enhance project.

Fair quality image/video. Demonstrates average level of editing and most elements are balanced. Animations enhance project but sometimes are misplaced.

No real plan or goals; or plan does not reflect what is seen. Somewhat detailed plan with project goals. Generally describes what is seen.

Complete plan with clear project with goals. Clearly outlines what is scene. Product lacks completeness.

Content is not always appropriate; purpose and audience are not clear. Content is not completely thorough and somewhat appropriate for audience. Purpose is somewhat clear.

Highly stimulating and thoroughly presented. Content is appropriate for audience and purpose is clear. High quality image/video ... more. less.