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For Immediate Release Contact: Danielle Randall-Bauer Everest Marketing Group, Inc. (704) 688-0765 AFFININA AND NAPA BRAKES PARTNER WITH THE CREW CHIEF CLUB CHARLOTTE, N.C., (February 9, 2008) 3 The Affinia Under Vehicle Group, manufacturer of NAPA Brakes, announced today that they are partnering with the Crew Chief Club, LLC to promote the NAPA Brake brand. Through the onset of a Crew Chief Brake Training Program and a cBehind the Scenes d Race Weekend VIP Program, the partnership will encourage support for the NAPA Brake brand and build stronger relationships between automotive technicians, local installers, store owners, Affinia and NAPA Representatives.
The crew chiefs involved with the program include Ryan Pemberton with Michael Waltrip Racing, Todd Berrier with Richard Childress Racing and Kevin Manion with Dale Earnhardt, Inc. By harnessing the power of some of NASCAR 9s elite Sprint Cup Crew Chiefs, the most trusted and talented mechanics in racing, Affina and the Crew Chief Club, LLC hope to revitalize and generate excitement for the NAPA Brake brand. The Crew Chief Brake Training Program will be conducted by Affinia trainers in select cities across the nation closely following the NASCAR Sprint Cup Series circuit.
The training sessions will be host to approximately 100 ... more.
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attendees at each location and will serve as an educational program focusing on the features and benefits of the NAPA Brake brand. The two-hour seminar is targeted for installers and store owners from each region with the goal of educating them on the cPerfect Brake Job/Complete Brake Job d as well as the quality and reliability of NAPA Brake products. The involvement of the Crew Chief Club helps to reinforce that quality by having a professional Sprint Cup Crew Chief appear at training and talk about brakes on a personal car vs.<br><br> brakes on a racecar. They also will discuss the similarities of running a race team and an auto repair shop and stress the importance of having a clean working environment for both the installer and the customer. cWe 9re extremely excited to be a part of the NAPA Brakes Team and the Crew Chief Training Program, d said Pemberton.<br><br> cWe 9ll bolster their sales efforts and help their customers get the good stuff! d The Race Weekend VIP Program will provide an cExperience of a Lifetime d to top NAPA store owners at NASCAR events. The VIPs will get an exclusive, behind the scenes look, into the the exciting world of NASCAR. The weekend will include tours of the garage and pit area, tours of team haulers and private dinners with the crew chiefs.<br><br> Affinia Group Inc. is a global leader in the on- and off-highway replacement products and service industry. In North America the Affinia family of brands includes WIX® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and SPICER® Chassis parts.<br><br> South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit www.affiniagroup.com ###