Helping advertisers connect with the right consumers.

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Helping advertisers connect with the right consumers. Introducing EXAMPLES: B2C " A luxury car company can avoid wastage in their marketing plan by advertising its new model exclusively to high-income career categories like Engineering. " A financial institution can grow its online banking customer base by targeting affluent consumers that have embraced online banking services (Internet/E-Commerce,Computer Hardware,Computer Software,etc.) B2B " A Provincial or National Accounting association can grow membership revenue by exclusively targeting Accounting professionals in their area.

Helping You Target More Effectively Harnessing all the power,reach and capabilities of the worldwide Monster network,we are proud to launch Monster Media.No other media outlet offers better,more precise targeting. Why? Instead of offering media buys based on traditional metrics like age or household income,we can target specific professions and reach only those individuals you 9re after.

So,there 9s absolutely no wastage. Say you want to reach IT professionals,executive management or sales people in Canada or, more specifically,Toronto.Well,now you can. We will tailor our efforts to help you find the audience that 9s right for you 4be that for B2C or B2B campaigns.Here are some of the ways Monster Media can deliver better targeting: " by profession (job category and industry) " by keywords (i.e.managers,sales ... more. less.

representatives,MBA&) " by location (city or province) Some of Monster.ca 9s Key Targeting Categories "Accounting/Auditing "Advertising/Marketing/Public Relations "Architectural Services "Automotive/Motor Vehicle/Parts "Banking "Biotechnology and Pharmaceutical "Engineering "Financial Services/Finance/Economics "Healthcare "Information Technology (Computer Hardware or Software) "Insurance "Internet/E-Commerce "Real Estate "Sales "Telecommunications Quality Career-MindedAudience An average of 2 million users visit Monster.ca every month and over 70% of them are employed individuals with disposable income that want more out of life. Here are some other key facts to know about Monster.ca users: " 57% are female " 69% are aged between 25-54 " 57% have a university degree* " 100% can be targeted by profession, industry and location * Significantly higher than the Canadian population average SOURCE:comScore Mediametrix Demographic Profile Report 4 Canada 4Monster.ca 4February 2005 Quality Advertising Environment Traditional media,even the vast majority of online sites and portals,have become cluttered and overpopulated.The Monster site,however, is not crowded with banners so yours will get noticed.Also,our visitors are not used to seeing advertising on our site so the impact will be bigger (unsaturated audience).Finally,and very importantly,our members have placed a great deal of trust and confidence in Monster (they provide us with personal information and their résumé) so you 9re reaching a web-savvy and cwarm daudience. Banner Sizes Monster Media is one of the first to fully adopt the IAB approved Universal Ad Package: " Leader board (728 x 90) " Big box (300 x 250) "Wide Skyscraper (160 x 600) AtAGlance GLOBAL REACH: offering advertisers a critical mass of visitors,searches and pages viewed. PRECISION TARGETING: targeting by profession and location dramatically increases media effectiveness because advertisers can now reach only the people they ideally want to reach,the ones who generate the most revenues for them 4the 20% that generate 80% of their revenue. BETTER R.O.I.: your ads have a greater impact and your money is only invested towards your ideal audience. QUALITY AUDIENCE & ENVIRONMENT: our members are active workers with disposable income and our site is not crowded with advertising like most media so your ads stand out. To find out how Monster can help you target better, contact Mike Carney at 416-366-3248or mike.carney@monster.ca About Monster WORLDWIDE NETWORK: Monster.ca is part of an international network, the number one career portal in the world,and is a leader in online recruitment, helping the right employers and candidates find each other in 26 countries. UNPARALLELED EXPOSURE: With more than 35 million page views per month,the largest résumé database in Canada and more than 3 million job search agents currently in use,Monster.ca is the most trusted,visible site in its category. PARTNER OF CHOICE: Monster works with 498 of the FORTUNE 500 companies and over 9,000 corporate clients in Canada including Bombardier,CGI, Home Depot,IBM,Microsoft,RBC Financial Group and Wal-Mart.

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