Co-Branding Background Meredith Books 9 launch into personality-based, brand-driven books beyond its non-authored home and family niche is aimed at becoming America 9s publisher of best-selling, trendsetting books. Meredith aims to strengthen its image with agents and licensers in major publishing markets, who control most of the book offerings across America and who 9ve traditionally perceived the company only as Better Homes and Gardens ® magazine. Challenge Each Meredith book must strikingly be associated with its celebrity, yet retain a core consumer understanding and purchase decision related to Meredith 9s quality.
While Meredith exceeded expectations regarding celebrity and brand relationships, book content and distribution, it desired marketing worthy of its co-branding. Goal Develop consistent, appealing co-branding to reach sales goals and recognition for this new niche within the publishing world. Message It should be an expectation that Meredith Books would be the publisher behind these major commercial successes.
Strategies " Branding, including tagline, industry tradeshow booth and an accompanying brochure " Collaterals, including covers for two catalogs, the primary selling piece distributed to retailers " Numerous ads and retailer sell sheets, including cRed Plaid, d Meredith 9s bread-and-butter symbol for The New Better Homes and Gardens ® Cookbook; the Food Network" Cookbook ... more. less.
; three separate Trading Spaces" books ( Behind the Scenes, Make It Yours Color ); Paige by Paige ", a book authored by the host of the Trading Spaces"/The Learning Channel series; New Dieter 9s Cookbook; Inside Monster Garage ", a behind-the-scenes fan book; HGTV 9s Before and After Decorating" book; The Biggest Book of Slow Cooker Recipes, and The Ultimate Turkey Fryer Cookbook by Reece Williams. SA-created materials have been used in concert with promotional tours and publicity in dozens of cities across the nation. " Print ads for several Better Homes and Gardens ® branded books, including Scrapbooking with Recipes, Childstyle, The New Grilling Book and The Biggest Book of Grilling " Integrated marketing plans for three cookbooks Results " Advertising sales have boosted Meredith Corporation 9s stock price.<br><br> " Book signings of Meredith publications at Barnes & Noble in Des Moines have brought sales figures second only to New York City. During one Des Moines store promotion, some 500 Paige Davis" books and 300 Trading Spaces" books were sold. Awards/Recognition " Meredith Books won eight ADDY ® Awards.<br><br> Meredith Books Turning Great Brands into Great Books ®