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ANNUAL REPORT 2008 1 1 2 3 4 5 6 CELEBRATE AMES! KEN ANdERsON QualitG Inn & suiteA starlite Village KEVIN COOK BeAt WeAtern UniverAitG Park Inn & suiteA JOhN GRzyWACz Central Iowa TranAit, Inc. dAN KRIEGER - sECRETARy/TREAsURER FirAt National Bank JAmI LARsON - VICE PREsIdENT A;eA CitG Council sTEVE mALChOW IsU depart;ent of At6leticA JOhN mCCARROLL - PAsT PREsIdENT IsU UniverAitG RelationA mARK NORTh Iowa state Center RIChARd REyNOLds IsU me;orial Union dAN RICE A;eA CitG Council KARIN sEVdE - PREsIdENT sev2e self storage AmIT shAh holi2aG Inn ExpreAA 2 A;eA Convention & ViAitorA Bureau 2008 ANNUAL REPORT dear Bureau me;berA an2 Frien2A, T6ank Gou for Gour tre;en2ouA Aupport in 6elping to ;ake A;eA Iowa 9A 2008 TouriA; Co;;unitG of t6e year.
T6iA preAtigiouA Atatewi2e recognition iA a tribute to t6e cooperation of t6e area 6oApitalitG in2uAtrG an2 t6e entire A;eA co;;unitG. It 6aA been ;G 6onor to Aerve aA t6e boar2 preAi2ent for t6e A;eA Convention & ViAitorA Bureau for t6e paAt two GearA. during t6at ti;e, we 6ave welco;e2 over one ;illion overnig6t viAitorA to our co;;unitG to atten2 a varietG of conferenceA, AportA an2 Apecial eventA.
T6iA paAt Au;;er viAitorA uAe2 al;oAt everG for; of transportation to ... more.
less.
come to Ames. They arrived )ying historic biplaneA (A;erican BarnAtor;erA Tour), 2riving reAtore2 tractorA (WhO Great Iowa Tractor Ri2e), cruiAing in vintage auto;obileA (hot Ro2 magaHine Power Tour) an2 rolling in bG t6e t6ouAan2A on bicGcleA (RAGBRAI XXXVI). In AuguAt, we welco;e2 over 240,000 viAitorA fro; aroun2 t6e worl2 for t6e largeAt Aingle t6ree-2aG event in Iowa, t6e Far; ProgreAA s6ow, at t6e new Central Iowa Expo site.<br><br> This was the (rst year in what will become a biennial event over t6e next 20 GearA. A;eA iA Auc6 a won2erful co;;unitG to viAit becauAe of t6e 2e2ication of Ao ;anG in2ivi2ualA. I woul2 perAonallG like to t6ank eac6 ;e;ber of t6e A;eA Convention & ViAitorA Bureau Boar2 for len2ing t6eir ti;e an2 expertiAe in gui2ing t6e Bureau forwar2.<br><br> AA we look forwar2 to 2009 an2 beGon2, t6e boar2 will continue to focuA on t6e nee2A of t6e area 6oApitalitG co;;unitG to ;ake A;eA an even better 2eAtination in t6e future. sincerelG, Karin sev2e 2007-2008 Boar2 PreAi2ent A;eA Convention & ViAitorA Bureau 8New Dawn 9, a climbing rose, spans a cedar-branch arch at the front entrance. BOARd PREsIdENT A;eA Convention & ViAitorA Bureau 2008 ANNUAL REPORT 3 P6otoA provi2e2 bG: 1) hot Ro2 magaHine Power Tour 2) A;eA Tribune 3) Ca;bri2ge houAe P6otograp6G 4) Iowa sportA Foun2ation 5) A;eA Convention & ViAitorA Bureau 6) mi2weAt EnergG AAAociation 1 2 3 4 5 6 BOARd mEmBERs The Lion, the Witch and the Wardrobe 3 T6e storG T6eater Co;panG broug6t t6iA c6il26oo2 fantaAG alive 2uring t6eir perfor;anceA at A;eA CitG Au2itoriu;.<br><br> Stay for the Show 3 T6e Iowa state Center pro;ot- e2 A;eA weeken2 getawaGA featuring popular ;uAi- calA, inclu2ing T6e Pro2ucerA, C6icago an2 Cat on a hot Tin Roof. High School Apparel Contest - hig6 Ac6ool Atu2entA fro; acroAA t6e Atate, t6eir teac6erA an2 parentA ca;e to A;eA for t6e weeken2 event, inclu2ing textileA/apparel conteAt an2 college faA6ion A6ow. Spring and Fall Partners Festivals 3 storG CountG ConAervation invite2 talente2 ;uAicianA FoAter Brown, mark sHabo an2 douglaA Woo2 to perfor; at mcFarlan2 Park.<br><br> Ames Farmers 9 Market 3 LocallG grown pro2uce an2 a varietG of Apecial eventA were all part of t6e 2008 Far;erA market at t6e main street depot. 4th of July Festival 3 Ban2A6ell Park waA t6e place to be for all ages. Entertainment, in)atable games, great foo2, live ;uAic an2 ;ore waA 6oAte2 bG t6e main street Cultural diAtrict.<br><br> 4th of July Fireworks 3 T6e nig6t AkG waA a rain- bow of brilliant lig6tA aA t6ouAan2A of reAi2entA an2 visitors enjoyed (reworks by the Ames Jaycees. Great Ames Adventure Race 3 At6leteA fro; acroAA t6e ;i2weAt co;pete2 2uring t6e triat6lon-AtGle event at A2a haG2en Park. Octagon Art Festival 3 Over 100 artists (lled t6e main street Cultural diAtrict, 2iAplaGing an2 Aelling t6eir artwork.<br><br> ViAitorA alAo enjoGe2 live entertain;ent, local cuiAine an2 a c6il2ren 9A inter- active art area. cAbout Ames d Brochures 3 T6e A;eA hiAtorical societG create2 a broc6ure provi2ing fun factA an2 ;ore about t6e co;;unitG. 4 A;eA Convention & ViAitorA Bureau 2008 ANNUAL REPORT AmEs COmmUNITy GRANT PROGRAm ONLINE PhOTO GALLERy T6e Bureau launc6e2 t6eir new p6oto gallerG on viAita;eA.co; t6iA paAt Au;;er.<br><br> AcceAAible fro; t6e Aite 9A 6o;e page, t6e gallerG A6owcaAeA A;eA area AportA, Apecial eventA, grant awar2 win- nerA an2 ;ore to viewerA acroAA t6e worl2. KAsI REmOTE BROAdCAsTs during 2008, t6e Bureau broug6t A;eA area eventA to life for ra2io liAtenerA t6roug6out Central Iowa aA t6eG broa2caAt live fro; t6e Aite of 13 area eventA an2 attractionA. mARKETING & mEmBERshIP VEIshEA PANCAKE FEEd In April, t6e Bureau tea;e2 up wit6 t6e A;eA CitG Council an2 A;eA C6a;ber to Aerve 6un2re2A of 6ungrG VEIshEA atten2eeA 2uring t6e popular earlG ;orning event on central ca;puA.<br><br> A;eA Convention & ViAitorA Bureau 2008 ANNUAL REPORT 5 BUREAU mEmBERshIP shOWCAsE In October, t6e Bureau launc6e2 t6eir 2009 me;berA6ip ca;paign, 6oAting a me;berA6ip s6owcaAe in cooperation wit6 t6e A;eA Tribune. T6e event 6ig6lig6te2 t6e reAourceA and bene(ts available to current and potential ;e;berA. T6iA Gear, A;eA prove2 w6G it waA t6e 2eAtination for viAitorA in Iowa.<br><br> AA t6e 6o;e to Iowa state UniverAitG, t6e co;;unitG welco;eA over a 6alf ;illion overnig6t viAitorA an2 t6ouAan2A ;ore 2aG viAitorA eac6 Gear for e2ucational conferenceA, AportA an2 a varietG of Apecial eventA. Traveling to A;eA beca;e a lot ;ore exciting t6iA paAt Au;;er. T6ouAan2A of viAitorA arrive2 in AtGle in vintage 6ot ro2A, reAtore2 6iAtoric biplaneA, antique tractorA an2 on bicGcleA to enjoG A;eA 9 ;i2weAtern 6oApitalitG.<br><br> CENTRAL IOWA sPORTs dIsTRICT As a state-certi(ed regional sports district, Ames co;peteA wit6 co;;unitieA t6roug6out t6e Atate an2 countrG to 6oAt Atate, regional an2 na- tional at6letic co;petitionA for Gout6 t6roug6 a2ultA, inclu2ing collegiate level AportA. T6iA paAt JulG, t6e Bureau launc6e2 a new Web Aite 2e2icate2 to pro;oting t6e new AportA 2iAtrict to au2ienceA t6roug6out t6e countrG. C6eck out www.viAita;eA.co;/plannerA.<br><br> hOT ROd mAGAzINE POWER TOUR In June, over 3,000 claAAic carA an2 t6ouAan2A of auto ent6uAiaAtA ca;e to enjoG t6iA annual mi2weAt tour 2uring itA onlG overnig6t Atop in Iowa. AmERICAN BARNsTORmERs TOUR Restored biplanes arrived in Ames for a (ve day viAit. during t6eir exten2e2 Iowa Atop, t6e aviatorA gave over 2,000 gueAt ri2eA, ;aking A;eA t6eir ;oAt popular Atop 2uring t6e 2008 tour.<br><br> WhO RAdIO GREAT IOWA TRACTOR RIdE In June, over 500 tractorA an2 1,000 participantA experience2 t6e beautG of central Iowa 2uring t6eir ;ulti-2aG tour. RAGBRAI XXXVI Over 20,000 cGcliAtA rolle2 into A;eA in JulG, enjoG- ing local 6oApitalitG, co;;unitG entertain;ent, a Apecial gueAt appearance bG Lance Ar;Atrong an2 a fabulouA out2oor concert featuring rock legen2A stGx an2 local favoriteA T6e Na2aA. FARm PROGREss shOW August 2008 marked the (rst Show at the new Central Iowa Expo Aite.<br><br> Over 240,000 people fro; acroAA t6e worl2 ca;e to central Iowa for t6iA t6ree-2aG event. Central Iowa will be t6e biennial 6oAt for t6e next twentG GearA. Fall for Ames Concert Series 3 hoAte2 perfor;anceA bG Gra;;G Awar2- winner, To; C6apin, conte;porarG folk Ainger- Aongwriter suAan Werner, blueA-2riven TaH Ban2 an2 jaHH an2 AalAa ban2 OrqueAta Alto maiH.<br><br> A Novel Garden at Reiman Gardens - Iowa 9A TouriA; Attraction of t6e year A6owcaAe2 t6eir nature-inApire2 interpretationA of popular literarG claAAicA. CELEBRATE AMES! P6otoA provi2e2 bG: 1) storG T6eater Co;panG 2) Bob KellG 3) A;erican BarnAtor;erA Tour 4) A;eA Convention & ViAitorA Bureau 5) WhO Ra2io 6) Octagon Center for t6e ArtA 1 2 3 4 4 5 6 during 2008, twelve local organiHationA receive2 a total of over $44,000 to pro;ote an2 i;ple;ent projectA an2 eventA.<br><br> 6 A;eA Convention & ViAitorA Bureau 2008 ANNUAL REPORT ThE BUREAU Is sET TO sTART ThE NEW yEAR OUT AT FULL sPEEd Wit6 a fullG-Ataffe2 tea; of 2Gna;ic profeAAionalA, t6e Bureau iA co;;itte2 to recruiting even ;ore groupA an2 eventA to A;eA. An2 t6eir expan2e2 AaleA tea; 6aA in2ivi2ualA 2e2icate2 to Apecial- iHe2 ;arketA to 6elp pro2uce ;axi;u; reAultA. mORE sERVICEs UNdER ONE ROOF IsU ExtenAion 9A Conference Planning & manage;ent tea; recentlG ;ove2 into t6e Aa;e of(ce suite as the Bureau.<br><br> This joint venture will allow t6e tea;A to work toget6er ;ore effectivelG to provi2e viAiting groupA wit6 ;ore excluAive an2 co;pre6enAive AerviceA. T6iA partnerA6ip will be integral to t6e AucceAA for Aeveral groupA viAiting A;eA in 2009, inclu2- ing t6e O2GAAeG of t6e min2 Worl2 FinalA t6at arrive in A;eA in maG. AmEs WELCOmEs ThE NEW hILTON GARdEN INN T6iA new full-Aervice 6otel featureA 112 upAcale gueAt roo;A & AuiteA, t6e Great A;erican Grill ReAtaurant an2 Lounge, in2oor pool, w6irlpool an2 Atate of t6e art Precor FitneAA Center.<br><br> T6e 6otel alAo 6aA 2,300 Aq. ft. ;eeting/banquet Apace available.<br><br> Wit6 t6iA new a22ition, A;eA a22A to itA qualitG Aelection of overnig6t acco;;o2ationA, provi2ing over 1,400 gueAt roo;A. A LOOK AhEAd (Pictured from left to right) Back row: Jo2G LarAon, seann demariA, Ginger Burrell, haleG Cook, Julie Kieffer, meg6an stewar2 Front row: Nick mil6ouA, sara ClauAen, san2G LarAon, s6awne UngA, Angela moore, Julie WeekA, AllGAon Walter A;eA Convention & ViAitorA Bureau 2008 ANNUAL REPORT 7 2009 2004 2005 2006 2007 2008 $47 $46 $45 $44 $43 $42 $41 $40 calendar year Source: STR Report 2004 *2005 2006 2007 2008 $1,200,000 $1,000,000 $800,000 $600,000 $400,000 $200,000 $0 calendar year ACVB City of Ames * Increase in hotel/motel tax took place midyear. Source: Hotel/Motel tax receipts Source: Iowa Department of Economic Development Lodging $20,644,260 28.6% Food $15,591,469 21.6% Transportation $18,406,595 25.5% Entertainment $8,301,014 11.5% Shopping $9,239,389 12.8% 2008 FACTs ANd FIGUREs Two of t6e Aeven percent of 6otel/;otel tax collecte2 in A;eA ($412,885 in 2008) re;ainA in t6e bu2get for t6e CitG an2 iA uAe2 for econo;ic 2evelop;ent an2 qualitG of life fun2ing for A;eA reAi2entA.<br><br> T6e Atea2G growt6 of t6e hospitality industry is best re)ected in t6e co;bination of 6otel occupancG an2 average 2ailG rate ;eaAure2 bG revenue per available roo;. T6e 6oApitalitG in2uAtrG iA an i;portant part of t6e local econo;G, en6ancing t6e co;;unitG for reAi2entA an2 viAitorA. during 2008, t6e econo;ic i;pact of overnig6t viAitorA in our co;;unitG waA over $72 million dollars.<br><br> hOTEL/mOTEL TAX REVENUE hOTEL/mOTEL TAX REVENUE PER AVAILABLE ROOm ECONOmIC ImPACT OF OVERNIGhT GUEsTs 1 1 2 2 P6otoA provi2e2 bG: 1) A;eA Convention & ViAitorA Bureau 2) Iowa sportA Foun2ation 3) Iowa state UniverAitG 3 2009 iA poiAe2 to be anot6er great Gear for A;eA& 20th Century Bowling A & R Marketing Allen L. Kockler Company Alpha Copies, Inc American Red Cross, Lincoln Way Chapter AmericInn Motel and Suites Ames Advertiser, The Ames Bulletin Board Ames Chamber of Commerce Ames Children 9s Choirs Ames, City of Ames Community Arts Council Ames Community PreSchool Center Ames Community Theater (ACTORS, Inc.) Ames Farmers Market Ames Golf & Country Club Ames Historical Society Ames Illustrated Ames Jaycee 9s Ames Parks & Recreation Ames Public Library Ames Racquet & Fitness Center Ames Silversmithing Ames Taxi Ames Tribune Ames365.com Angie 9s Kitchen Applebee 9s Grill and Bar Arby 9s Restaurant (Duff Ave) Arby 9s Restaurant (E. 13th St) Audubon 9s Restaurant Aunt Maude 9s Avenues for Health Ball Corporation Bankers Trust Basket Boutique, The Baymont Inn & Suites (Formerly Amerihost-Boone) B-Bop 9s Becker Underwood Benjamin Design Collaborative, P.C.<br><br> Best Western University Park Inn & Suites Bev Crabtree Black 9s Heritage Farm Blumsters on Main Bodholdt & Grummer Productions, Inc. Boone & Scenic Valley Railroad Boone Chamber of Commerce Branding Iron, The Brown 9s Shoe Fit Company Buford 9s Steakhouse & BBQ Burgie 9s Espresso Café Butter by Day Spa Café Diem Café Shi Campus Bed and Breakfast Campus Book Store, Inc Carlos O 9Kelly 9s Mexican Cafe Celebrations Party & Wedding Store Centerplate Catering Central Iowa Expo Central Iowa Transit, Inc Championship Productions & Duplication Chocolaterie Stam Ciccotti Art Glass Coca-Cola Bottling of Ames Cold Stone Creamery Coldwater Golf Links Comfort Inn Comfort Inn (Story City) Cook 9s Emporium Copyworks Cottage on Broad Country Inn & Suites by Carlson Courtyard by Marriott (Ankeny) Crown Limousine Ltd Cub Foods Cyclone Awards & Engraving, Inc CyRide Dairy Queen (Downtown) Dairy Queen (Northern Lights) Days Inn (Formerly University Inn) Des Moines Register (Ames Life & Times) Dogtown University Doran Clinic for Women Dublin Bay Irish Pub & Grill Dutch Oven Bakery Elbert Chiropractic Clinic Electronic Engineering Co Emerhoff 9s Footwear Everts Flowers, Home & Gifts F & M Bank Fairfeld Inn & Suites by Marriott First American Bank (Duff Ave) First American Bank (Grand Ave) First National Bank Flying Burrito, The Flynn Wright Friedrich/Iowa Realty Fuji Japanese Steakhouse Gallery 319 Gateway Hotel & Conference Center Ge-Angelo 9s Italian Restaurant Gee Willie Entertainment George White Chevrolet-Pontiac-Geo Gilger Designs Glendandy Marketing Advertising GrandStay Residential Suites Great Stuff, Ltd Greater Iowa Credit Union Hampton Inn Happy Joe 9s Pizza Heartland Inn Heartland Technology Solutions, Inc Heuss Printing Hickory Park Restaurant Hickory 9s Hall Banquet & Event Center Hickory 9s Hilltop Center Hilton Garden Inn Holiday Inn Ames Conference Center Holiday Inn Express Hotel & Suites Hunziker & Associates, Realtors Hunziker Youth Sports Complex Hy-Vee (Lincoln Center) Hy-Vee (W. Lincoln Way) Indian Creek Country Club Innova Ideas & Services Intensitee, Inc Iowa 4H Conference Center Iowa Arboretum Iowa House Iowa Resource for International Service (IRIS) Iowa Sports Foundation (Iowa Games) Iowa State Center ISU Alumni Association ISU Athletics Department ISU College for Seniors ISU College of Human Sciences ISU Department of Residence-Dining ISU Financial Aid ISU Memorial Union ISU Extension ISU Extension Conference Planning & Management Iowa Subway Development Iowa Telecom Communications, Inc.<br><br> It 9s All About Me John 9s Natural Foods Kaizer Jazz Trio KASI 1430 / KCCQ 105.1 Channel Q Kil 9n Time Studio Kitchen, Bath & Home Knapp-Tedesco Insurance Agency Kuhn Communications, LLC La Fuente Lazy M Shoes Lee 9s Cellular & More Left Bank Studio, The Legends American Grill Lowe 9s Lucullan 9s Italian Grill Main Street Cultural District Mandarin Restaurant Manpower Mary Greeley Medical Center Mary Kay 9s Flowers & Gifts, Inc McDonald 9s (Duff Ave) McDonald 9s (W. Lincoln Way) McDonald 9s (Wal-Mart SuperCenter) McFarland Clinic PC MEMBERSlst Community Credit Union Microtel Inn & Suites Midwest Coaches, Inc Minnie 9s Garden Grilling MonkeyThis.com Montebello Bed & Breakfast Inn Moorman Clothiers Nature 9s Touch Jewelry Nevada Chamber of Commerce Nighthawk Cab Nikkel & Associates North Grand Mall Octagon Center for the Arts Okoboji Grill Old Chicago Olde Main Brewing Company O 9Malley & McGees Mexican Café Ortho II Panera Bread Papa John 9s Pizza Papa 9s Corner Party Time Rental Payroll Services of Iowa Pizza Hut Pizza Pit Pizza Ranch Prairie Moon Winery & Vineyards Quality Inn & Suites Quilting Connection RE/MAX Real Estate Center Red Lobster Reiman Gardens Sam 9s Club Sauer-Danfoss Sevde Self Storage Seven Oaks Recreation Shoppes on Grand, The Sigler Printing Sign Pro of Ames Silos & Smokestacks National Heritage Area Skunk River Cycles SMG Snow Creek Apparel Snus Hill Vineyard & Winery Sports Page of Ames Standard Printing & Design Stomping Grounds Café Story City Greater Chamber Connection Story Construction Co Story County Conservation Center Story Theater Company Super 8 Motel Super 8 Motel (Nevada) Super 8 Motel (Story City) Target Temptations on Main The Café Theisen 9s Thompson Oil Co Travel & Transport Inc U.S. Bank University Book Store University Museums U-Save Auto Rental/ Quality Motors of Ames Valentino 9s Valley Bank Veenker Memorial Golf Course VenuWorks Village Inn Ville Day Spa Wallaby 9s Bar & Grill Wal-Mart Wal-Mart SuperCenter Wells Fargo Bank Wheatsfeld Cooperative West Cyde Wings Western Edge West Towne Pub White Oak Vineyards Winning Solutions, Inc WOI Radio Group T6ank Gou for Gour Aupport.<br><br> We look forwar2 to 2009! 2008 mEmBERs Cover p6otoA provi2e2 bG: 1) Ca;bri2ge houAe P6otograp6G 2) mi2weAt EnergG AAAociation 3) GilleA Auliar2 4) hot Ro2 magaHine 5) Iowa state UniverAitG At6letic dept. 6) A;eA Tribune<br><br>