BEttER HOMEs AND GARDENs edi corial mi b bion Better Homes and Gardens ® is the vibrant, down-to- earth guide for the woman who is passionate about her home and garden and the life she creates there. Assuring, experienced and wise, BHG surrounds her with refreshing ideas and directions that sparkle with clarity. We inspire her to dream and instill her with the confidence to create, improve and transform her surroundings and enhance her everyday life.
circula cion No other magazine resonates with America 9s families like Better Homes and Gardens . Selling 7.6 million copies each month, it 9s the nation 9s third largest magazine in paid circulation. Better Homes and Gardens delivers more potential buyers than House Beautiful , Country Living , Architectural Digest and Martha Stewart Living combined!
direc c buying power Better Homes and Gardens inspires over 39 million readers to take action: " Almost all (97%) readers made a direct purchase (mail, phone or online) in the past year " In the past month, 83% have researched or bought a product online; and made an average of 10 shopping ctrips d online " 90% took action as a result of reading an article or ad " 84% ... more. less.
visited a website mentioned in an ad " 46% requested more information " 43% purchased products/services they saw in BH&G audience profile rate base 7,600,000 readership 39,018,000 frequency 12 times median age 49 years median household income $65,644 own home 78% median home value $217,585 female/male ratio 80/20 Sources: MRI Spring 2009; December 2008 ABC Statements Response Styles 4, conducted by Research Solutions, Inc.