Entertainment Audiences

likely to visit a 'Retail - Fragrances/Cosmetics' sites than the average internet user 5.12x more likely to visit a 'Services - Incentives' sites than the average internet user 4.94x more likely to visit a Retail - Food' sites than the average internet user Book worms are just that: book worms. They focus on books, whether it's reading book reviews, shopping for books, or looking fo r bookstores.<br><br> 60.4% 39.6% 5.40x more likely to visit a 'Entertainment - Humor' sites than the average internet user 3.74x more likely to visit a 'Community - Green' sites than the average internet user 2.26x more likely to visit a 'Retail - Fragrances/Cosmetics' sites than the average internet user 73.5% 26.5% 4.60x more likely to visit a 'News/Information - Politics' sites than the average internet user 3.68x more likely to visit a 'Retail - Fragrances/Cosmetics' sites than the average internet user 3.26x more likely to visit a 'Retail - Consumer Goods' sites than the average internet user Comedy fans like to share what makes them chuckle. Not only do they read articles, view online clips, and visit comedy-related specialty sites, they also like to share what makes them laugh on social networking sites. Drama fans watch their shows on TV, but they also view drama-related content on social networking sites and movie listing and t icketing sites.<br><br> These viewers also tend to spend more time than other TV and movie watches reading book reviews online. Book worms are just that: book worms. They focus on books, whether it's reading book reviews, shopping for books, or looking fo r bookstores.<br><br> Casual Gamers are browsing online for video games as well as online games. More Information Coming Soon 50.3% 49.7% 13.10x more likely to visit a 'Travel - Transactions' sites than the average internet user 8.09x more likely to visit a 'Travel - Car Rental' sites than the average internet user 5.38x more likely to visit a 'Health - Pharmacy' sites than the average internet user 50.3% 49.7% 4.90x more likely to visit a 'Retail - Music' sites than the average internet user 4.43x more likely to visit a 'Retail - Fragrances/Cosmetics' sites than the average internet user 3.94x more likely to visit a 'Retail - Food' sites than the average internet user DVD buyers actively research the latest DVD releases and purchase them online. They tend to invest a lot of time visiting vario us DVD shopping sites and price shop new DVD releases and boxed sets.<br><br> Horror movie fans just can't get enough of the creepy crawlies. They visit horror movie sites, and look at horror content on mo vie listing and ticketing sites. Many horror movie buffs are also interested in online gaming and sites with teen-related content.<br><br> 68.2% 31.8% 3.37x more likely to visit a 'Games - Gaming Information' sites than the average internet user 2.93x more likely to visit a 'Travel - Car Rental' sites than the average internet user 2.58x more likely to visit a 'Retail - Music' sites than the average internet user 54.3% 45.7% 3.10x more likely to visit a 'Travel - Car Rental' sites than the average internet user 2.95x more likely to visit a 'Services - ecards' sites than the average internet user 2.69x more likely to visit a 'Services - Incentives' sites than the average internet user Entertainment influencers are highly engaged with entertainment of all varieties: television, movies, books, and more. They usu ally rely on a large number of sites and blogs to stay current with entertainment, and tend to be quite vocal on blogs. They have a large role in the online conversatio n about entertainment.<br><br> Movie goers are passionate about film. They watch trailers of upcoming films, read reviews, and purchase tickets online--before setting foot in a theatre. 41.4% 58.6% 5.37x more likely to visit a 'Travel - Transactions' sites than the average internet user 4.91x more likely to visit a 'Travel - Car Rental' sites than the average internet user 3.60x more likely to visit a 'Retail - Music' sites than the average internet user 29.4% 70.6% 4.26x more likely to visit a 'Retail - Fragrances/Cosmetics' sites than the average internet user 3.52x more likely to visit a 'Services - Incentives' sites than the average internet user 3.43x more likely to visit a 'Retail - Music' sites than the average internet user Music lovers are true aficionados, looking for music, music articles, and music-related products on portals, shopping sites, ne ws sites, and online directories.<br><br> They tend to be very knowledgeable about their preferred genres because they actively seek the articles, downloads, and purchasing informati on they want. TV enthusiasts focus on television programming sites, where they read about and download their favorite shows. These TV buffs d on't just watch shows on their TV or online either; they're also very interested in purchasing DVD sets of their preferred shows.<br><br> 69.5% 30.5% 4.20x more likely to visit a 'Games - Gaming Information' sites than the average internet user 3.40x more likely to visit a 'Entertainment - Humor' sites than the average internet user 3.20x more likely to visit a 'Travel - Transactions' sites than the average internet user 51.2% 48.8% 3.37x more likely to visit a 'Games - Gaming Information' sites than the average internet user 3.07x more likely to visit a 'Travel - Car Rental' sites than the average internet user 2.71x more likely to visit a 'Retail - Music' sites than the average internet user Video game influencers are a key group who recommend games to others as well as immerse themselves in the gaming culture- which includes everything from online games, game reviews, to other types of gaming platforms. They are passionately involved in gaming and the future of games. Video gamers are an avid bunch who research everything about games online--from the games themselves to game reviews, online ga ming, and types of gaming platforms.<br><br> They are passionately involved in gaming and spend a lot of time reading about games. 64.6% 35.4% 3.37x more likely to visit a 'Games - Gaming Information' sites than the average internet user 2.57x more likely to visit a 'Travel - Car Rental' sites than the average internet user 2.40x more likely to visit a 'Retail - Music' sites than the average internet user 66.8% 33.2% 3.37x more likely to visit a 'Games - Gaming Information' sites than the average internet user 3.33x more likely to visit a 'Retail - Music' sites than the average internet user 2.73x more likely to visit 'Retail - Mall' sites than the average internet user XBOX 360 enthusiasts are actively engaged in the XBOX 360 gaming experience. Whether it be finding the latest downloads, purcha sing accessories or catching a sneak peek at what might be the next best-selling game title.<br><br> XBOX 360 enthusiasts frequent popular gaming sites, to learn more about the products they are interested in. PS3 enthusiasts are actively engaged in the PS3 gaming experience. Whether it be finding the latest downloads, purchasing acces sories or catching a sneak peek at what might be the next best-selling game title.<br><br> PS3 enthusiasts frequent popular gaming sites, to learn more about the products they are interested in. 59% 41% 5.26x more likely to visit 'Retail - Toys' sites than the average internet user 5.14x more likely to visit a 'Retail - Music' sites than the average internet user 3.37x more likely to visit a 'Games - Gaming Information' sites than the average internet user 67.5% 32.5% 7.13x more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user 5.05x more likely to visit a 'Retail - Music' sites than the average internet user 4.48x more likely to visit 'Business/Finance - Online Trading' sites than the average internet user Nintendo DS enthusiasts are actively engaged in the Nintendo DS gaming experience. Whether it be finding the latest downloads, purchasing accessories or catching a sneak peek at what might be the next best-selling game title.<br><br> Nintendo DS enthusiasts frequent popular gaming sites, to learn m ore about the products they are interested in. Wii Enthusiasts are excited about what the Wii has to offer, from games to new avenues of fitness. They frequent Wii focused an d other popular gaming sites, to discover the latest and greatest that is available.<br><br> Wii enthusiasts enjoy reading game reviews and discovering new accessories to extend the gaming platform. 59.15% 40.85% 6.00x more likely to visit a 'Retail - Tickets' sites than the average internet user 5.40x more likely to visit a 'Retail - Toys' sites than the average internet user 3.80x more likely to visit a 'Retail - Sports/Outdoor' sites than the average internet user 45.4% 54.6% 5.90x more likely to visit a 'Retail - Tickets' sites than the average internet user 2.40x more likely to visit a 'Retail - Food' sites than the average internet user Family movie shoppers can include a variety of shoppers from parents to school teachers. These are adults who are looking for m ovies and TV programs, that will have a positive influence and even an educational impact on kids.<br><br> Romantic movie shoppers are searching for movies and TV programs, that range from modern day chick flicks to romantic classics. Whether it be for a movie to see over the weekend or a TV program to watch in the warmth of their own home, they are always searching for the perfect romance movie! Sci-Fi movie shoppers are searching for hot news about movies, TV programs, games, books, top celebrities, and the newest movie trailers, across various entertainment and gaming sites.<br><br> More Information Coming Soon

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