4027 McClatchey C ircle, NE Telephone: (404) 788-5411 Atlanta, GA 30324 Facsimile: (404) 847-0819 www.terricwalkerconsulting.com E-Mail: TCWlkr@aol.com THE ONLINE GAMBLING MARKET RESEARCH HANDBOOK By: Terri C. Walker; First Edition; January 2003; ISBN: 0-9720522-5-9; 208 pages; Cost: Electronic Format (.pdf) - $375.00; Hard Copy (perfect bound) - $475.00 Terri C. Walker consulting is pleased to announce a new report, The Online Gambling Market Research Handbook .
This is cthe most comprehensive resource for the online gambling business market data available from any source. d Written by Terri C. Walker, a recognized expert in the gambling industry for ten years, the report covers every aspect of the online gambling industry. She is the author and publisher of one of the most widely used resources in the casino and gaming industry, The Casino and Gaming Market Research Handbook .
The handbook is designed to be a cstrategic business planning resource d for executives in all segments of the online casino and gaming business. There are numerous ways this handbook will benefit your company 3 from market development strategies to competitor analysis 3 from consumer trends to providing independent market data to support your business plan. This is an easy and inexpensive way to fill any ... more. less.
gaps in your company 9s market research.<br><br> The report is designed to provide an expanded understanding of the online gambling industry. An analysis is provided, including current and expected market opportunities, for the major industry sectors. Market data is presented for the online jurisdictions along with discussions relating to activities and opportunities.<br><br> The report provides a profile analysis of over 70 key players, and a future market outlook. Although recent news headlines mainly address the many issues facing the online gaming industry, the market is increasing at an encouraging pace. The increase in the number of online gamers continues to grow, keeping in line with the rapid escalation of people accessing the Internet.<br><br> A March 2000 study of close to 30,000 Internet users by the Angus Reid Group estimates the United States represents only 39% of the estimated 275 million Internet users worldwide. By the end of 2001, approximately 52 million people globally wagered over $3 billion on Internet gaming. On average, the casinos keep about 75% of the money deposited.<br><br> According to Bear Stearns, online gaming would exceed $8 billion in revenues by 2002. Datamonitor predicted online gaming worth was $6.5 billion in 2002, reaching $8.25 in 2003 and $11 billion in 2004. It is expected to reach $125 billion by 2015.<br><br> Datamonitor also predicted online gambling turnovers have the potential to dwarf those of other Internet services, with these turnovers tapping into an existing market valued at more than $700 billion in the Europe and across the U.S. alone. TABLE OF CONTENTS 1 EXECUTIVE SUMMARY 1.1 Overview of the Online Gaming Industry 1.2 What the Future Holds 1.3 U.S.<br><br> Federal Law Regarding Online Gambling 1.4 Entry by U.S. Companies 1.5 Industry Legitimization 1.6 Recent U.S. Activity Toward Online Gambling 1.7 Online Player Demographics 2 ONLINE GAMING: MARKET ASSESSMENT 2.1 Market Assessment 2.2 The Industry 9s Increasing Credibility 2.3 Massive Industry Shakeout on the Horizon 2.4 Market Consolidation 2.5 The Future of Online Gambling 2.6 E-Gaming Economics 2.7 Potential Market Percentage of Worldwide GDP 2.8 Online Gaming: Changing the Face of the Industry 2.9 The Legality of Online Gambling 2.10 Credit Card Restriction 9s Impact on E-Gaming 2.11 Minimizing Fraud in the Industry 2.12 Negative Databases/Blacklists of Online Players 3 ONLINE GAMBLING REGULATION 3.1 Overview 3.2 U.S.<br><br> Efforts to Impede Internet Gambling 3.3 Government Response to Online Gaming 3.4 Credit Card Legislation 3.5 The Leach Bill 3.6 Combating Illegal Gambling Reform and Modernization Act 3.7 GPS Authentication of Gaming Participant Locations 3.8 Internet Content Rating Association 9s Labeling System 4 KEY DRIVERS OF ONLINE GAMBLING 4.1 Fundamental Reasons for Growth in Online Gambling 4.2 Market Drivers 4.3 New Revenue Streams 4.4 Influences Driving Internet Gambling 4.5 Public Perception 4.6 The Pros and Cons of Online Casinos 4.7 The Pros and Cons of Online Gambling 5 AFFILIATE PROGRAMS AND PERFORMANCE MARKETING 5.1 Overview 5.2 Top Casino Affiliate Networks 6 SETTING UP AN ONLINE GAMBLING WEB SITE 6.1 Overview 6.2 Cost of Starting an Online Casino 6.3 Buying an Online Casino 6.4 How To Start an Online Casino 6.5 Obtaining an Online Gaming License 6.6 Major Jurisdictional Licensing Costs 6.7 Profitability of an Online Casino 6.8 What an Online Casino Should Consist O 6.9 Payment Methods 6.10 Odds of Online Gambling 6.11 Deciding Whether to Take Bets for U.S. Citizens. 6.12 Download vs.<br><br> No-Download Casinos. 6.13 Attracting New Customers 6.14 Retaining E-Gamblers 6.15 Online Marketing Strategies 7 CUSTOMER RELATIONSHIP MANAGEMENT 7.1 Overview of Customer Relationship Management (CRM) 7.2 CRM: An Emerging Market 7.3 Five Steps to Create Committed Player 8 ONLINE GAMBLING MARKETS 8.1 Overview 8.2 Governments Sanctioning Internet Gaming 8.3 Preferred Countries for Online Gaming 8.4 Alderney 8.5 Antigua 8.6 Australia 8.7 Costa Rica 8.8 Croatia 8.9 Curacao 8.10 Gibraltar 8.11 Hong Kong 8.12 Isle of Man 8.13 Nevada 8.14 South Africa 8.15 United Kingdom 8.16 U.S. Virgin Island 9 ONLINE GAMBLING SITES 9.1 The Best Online Gaming Sites in 2002 9.2 Gambling911.com 9.3 Best Online Gaming Sites in 2000 10 PROFILES OF KEY PLAYERS 10.1 Access Gaming Solutions 10.2 Allworld Sportsbook 10.3 Aqua Online International 10.4 Bel l Med Limited 10.5 Bet365.com 10.6 Betfair 10.7 BetOnSports 10.8 BettorsTrust 10.9 BingoWorkz 10.10 Bodog.com 10.11 Boss Media Group 10.12 Canbet.com 10.13 Casino City 10.14 CIRSA Interactive Corporation 10.15 Chartwell Technology, Inc.<br><br> 10.16 Cirsa Games 10.17 ClearPay LLC 10.18 Covers.com 10.19 Creative Media 10.20 CryptoLogic 10.21 Diamond Digital Systems 10.22 dot com Entertainment Group 10.23 Dynamic eGaming, Inc. 10.24 Electronic Billing Systems AG 10.25 Game Day Sportsbook 10.26 GamingLogix 10.27 Gaming & Entertainment Technology 10.28 Global Betting and Gaming Consultants 10.29 GoneGambling.com 10.30 iChance International, Inc. 10.31 iCrystal, Inc.<br><br> 10.32 I Gaming Solutions 10.33 iGlobalMedia.com 10.34 iNet Software 10.35 Integrated Games 10.36 IQ-Ludorum 10.37 Intertops Sportsbook and Casino 10.38 Island Sportsbook and Casino 10.39 JagBet 10.40 Kerzner International 10.41 Laverock von Schoultz 10.42 LittlewoodsCasino.com 10.43 Livebet Online 10.44 MGM Mirage 10.45 NETeller 10.46 Olympic Sports 10.47 Orbis 10.48 PaySports.com 10.49 Pinnacle Sports 10.50 PlayTech 10.51 The Rank Group plc (Rank.com) 10.52 RockIsland Sports 10.53 SBG Global Sportsbook 10.54 SPORTBET, Inc. 10.55 Sportingbet.com 10.56 SportingBetUSA.com 10.57 Sportsbook.com 10.58 StartCasino.com 10.59 Station Casino 10.60 Sunny Group 10.61 Surefire Commerce 10.62 Thrive Media, Inc. 10.63 VIDC Worlwide 10.64 VIP Sports 10.65 VSMarket.com 10.66 WagerLogic 10.67 WagerWorks, Inc.<br><br> 10.68 William Hill 10.69 World Gaming, Inc. (formerly Starnet) 10.70 World Wide Tele Sports 10.71 Zabadoo 10.72 Zone4Play Limited 11 ONLINE GAMBLING SITES 11.1 List of Online Gambling Sites 11.2 The Best Online Sportsbook Sites 11.3 The Worst Online Sportsbook Sites 12 ONLINE BET EXCHANGE SITES 12.1 Overview 12.2 Explanation of Terms 12.3 Difference Between Ordinary Betting and a Bet Exchange 12.5 Growth Potential 13 ONLINE BINGO 13.1 Market Assessment 13.2 Demographics 13.3 The Players 13.4 Multi-Player Bingo 13.5 Chat Room Hosts 13.6 Online Bingo Sites 13.7 Key Players 14 ONLINE BLACKJACK 14.1 Market Assessment 15 ONLINE CRAPS 15.1 Market Overview 15.2 Online Craps Games 16 FINANCIAL SPREAD BETTING 16.1 Market Assessment 16.2 Types of Bets 16.3 Advantages and Disadvantages 16.4 Key Players 17 ONLINE LOTTERIES 17.1 Market Assessment 17.2 E-Lottery Sites 17.3 The Liberty Lottery 18 ONLINE POKER 18.1 Market Assessment 18.2 Online Poker Advantages 18.3 Online Poker Tournaments 19 ONLINE PROGRESSIVE JACKPOTS 19.1 Overview 19.2 Key Players in Online Progressives 19.3 Benefits of Progressives 19.4 Competition in the Field 19.5 Progressive Fever 20 ONLINE ROULETTE 20.1 Market Assessment 21 ONLINE SPORTS BETTING 21.1 Market Assessment 21.2 Growth in Internet Sports Betting 21.3 Offline Operators 9 Competition from Online Operators 21.4 Operating an Online Sports Book 21.5 Online Sports Betting Demographics 21.6 Player Account Confiscation 21.7 Sports Betting Advisory Services 21.8 Online Horse Wagering in 41 States 21.9 Soccer Betting 21.10 Sports Betting in Australia 22 WIRELESS GAMBLING 22.1 Market Assessment 22.2 Advantages of Mobile Gambling APPENDIX: RESOURCES. APPENDIX: REGULATIONS REGARDING ONLINE GAMBLING APPENDIX: ONLINE GAMBLING LAW APPENDIX: THE LEACH BILL .<br><br> APPENDIX: NATIONAL GAMBLING IMPACT STUDY COMMISSION FINAL REPORT APPENDIX: INTERNATIONAL JURISDICTION . APPENDIX: WAGERING GLOSSARY . APPENDIX - FORM OF GAMBLING BY REGION.<br><br> ORDER FORM Please send _______ copie s of THE ONLINE GAMBLING MARKET RESEARCH HANDBOOK , G Electronic Version (.pdf:) $375.00 G Hard Copy (perfect bound): $475.00 (Name) (Company Name) (Street Address) (City, State, Zip Code) (Telephone) (Facsimile) We ship domestically U.S. Priority (2-3 days); Canada and International, Global Express Mail (2-3 days). For overnight shipment, please provide your Federal Express Account Number: _____________ G Priority Overnight G Standard Overnight The handbook can be ordered using the following payment methods: Bill to your American Express , MasterCard , VISA, Diner 9s or Discover account (fill out information below); invoice your company by mailing or faxing a purchase order or this completed form; telephone our sales department; send your order via E-mail; or use the order form on our website : www.TerriCWalkerConsulting.com.<br><br> If you would like to send this form with prepayment , make checks payable to Terri C. Walker Consulting, Inc. Address: Terri C.<br><br> Walker Consulting, Inc., 4027 McClatchey Circle, NE Atlanta, GA 30342. 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