Summer Vacation Planning Drives Traffic to Travel Sites Online Gaming

June June heated up the Travel category as Americans sought seasonal getaways. The Airlines category ranked as the top gaining category for June, growing 22 percent to 33.2 million visitors. Also among the top gaining categories were Travel Transactions, Online Travel Agents, and Travel Information.<br><br> Southwest Airlines, the top ranked site in the Airlines category, achieved particularly strong gains growing 64 percent to 16.4 million visitors and grabbing the #2 position among the top gaining properties. Online travel agent sites also experienced growth in June, increasing 9 percent to 42.8 million visitors. Expedia led the category with 27 million visitors (up 12 percent), followed by Orbitz with 12.5 million visitors (up 10 percent), Priceline with 11.3 million (up 7 percent), and Travelocity with nearly 9.8 million visitors (up 8 percent).<br><br> Americans Say cGame On d in June Online gaming sites saw a surge in activity in June, as the beginning of summer vacation provided students with more leisure time for such pursuits. The Gaming Information category attracted 50 million Americans in June, up 6 percent vs. the previous month.<br><br> With school out for the summer, students found ways to spend their free time on sites such as GiantRealm and GameStop, with both sites ranking among the top 10 gaining properties in June. GiantRealm jumped 25 percent to more than 7 million visitors while GameStop grew 19 percent to nearly 5.8 million visitors. Job-Seekers Make an Effort Online Rising unemployment during the past year has led to an increasing number of Americans seeking jobs and career opportunities online.<br><br> Both the Career Resources and Career Training & Education categories ranked among the top ten gaining categories for June as the unemployed, underemployed and recent grads scoured the Web for opportunities. The Career Resources category grew 6 percent to 46.8 million visitors, while Career Training & Education grew 13 percent to 6.7 million visitors. Top 50 Properties Google Sites continued to lead as the most visited property in June with nearly 157 million visitors, followed by Yahoo!<br><br> Sites with 154 million visitors and Microsoft Sites with 127.4 million visitors. Facebook.com moved up two positions to #6 marking its highest-ever ranking. Career Builder ascended 6 spots to #39 with 21.7 million visitors, a reflection of the Career Services & Development category gain.<br><br> The Mozilla Organization jumped 13 spots to #28 with nearly 27 million visitors, due to the release of Firefox 3.5 which includes numerous new and improved features. June also represented Twitter.com 9s debut in the ranking of the top 50 properties, coming in at #46 with 20.1 million visitors. cIt 9s hard to believe that Twitter.com had fewer than a million visitors in June 2008, and now attracts more than 20 million visitors a month and ranks among the top 50 U.S.<br><br> properties, d Flanagan commented. cTwitter has clearly been able to generate wide interest and cultivate a substantial following in a very short period of time. If this momentum persists, then we will continue to see Twitter climb higher and higher in this ranking in the coming months. d Top 50 Ad Focus Ranking Platform-A led the June Ad Focus ranking, reaching 91 percent of all Americans online.<br><br> Yahoo! Network ranked second, reaching 88 percent of the population, while ValueClick Networks ranked third with an 84-percent reach. Fox Audience Network and 24/7 Real Media each climbed one spot grabbing the #7 and #8 positions, respectively.<br><br> Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) June 2009 vs. May 2009 Total U.S. - Home, Work and University Locations Source: comScore Media Metrix Total Unique Visitors (000) May-09 Jun-09 % Change Rank by Unique Visitors Total Internet : Total Audience 193,825 193,896 0 N/A NameMedia 2,3365,975156195 Southwest Airlines Co.<br><br> 10,02116,4716459 Systemax Inc. 2,9124,62559250 TAGGED.COM 6,2488,37334129 The Mozilla Organization 20,61026,9643128 Xacti Corporation 7,8109,81226105 GiantRealm 5,6187,01125157 Disney Online 25,96631,3622124 Sheknows 8,59910,28520100 GameStop 4,8745,79119201 *Ranking based on the top 250 properties in June 2009. Table 2 comScore Top 10 Gaining Site Categories * by Percentage Change in Unique Visitors (U.S.) June 2009 vs.<br><br> May 2009 Total U.S. - Home, Work and University Locations Source: comScore Media Metrix Total Unique Visitors (000) May-09 Jun-09 % Change Total Internet : Total Audience 193,825 193,896 0 Travel - Airlines 27,323 33,290 22 Career Services & Development - Training & Education 5,954 6,729 13 News/Information - Politics 11,642 12,977 11 Travel - Transactions 3,980 4,386 10 Travel - Online Travel Agents 39,232 42,863 9 Games - Gaming Information 47,053 49,950 6 Career Services & Development - Career Resources 44,204 46,803 6 Entertainment - News 54,946 57,955 5 Financial Information/Advice 37,688 39,557 5 Travel - Information 40,509 42,461 5 Table 3 comScore Top 50 Properties (U.S.) June 2009 Total U.S. - Home, Work and University Locations Unique Visitors (000) Source: comScore Media Metrix Rank Property Unique Visitors (000) Rank Property Unique Visitors (000) Total Internet : Total Audience 193,896 1 Google Sites 156,871 26 Superpages.com Network 28,367 2 Yahoo!<br><br> Sites 154,097 27 Expedia Inc 27,058 3 Microsoft Sites 127,454 28 The Mozilla Organization 26,964 4 AOL LLC 106,467 29 Target Corporation 26,284 5 Fox Interactive Media 84,567 30 WordPress 26,245 6 FACEBOOK.COM 77,031 31 Answers.com Sites 26,163 7 Ask Network 73,041 32 Bank of America 25,479 8 eBay 71,020 33 Photobucket.com LLC 24,528 9 Amazon Sites 63,178 34 AT&T, Inc. 24,032 10 Wikimedia Foundation Sites 60,692 35 Gorilla Nation 24,022 11 Apple Inc. 56,554 36 United Online, Inc 22,828 12 Glam Media 54,223 37 Everyday Health 22,374 13 Viacom Digital 51,575 38 Break Media 22,334 14 Turner Network 50,841 39 CareerBuilder LLC 21,704 15 CBS Interactive 50,341 40 NBC Universal 21,202 16 craigslist, inc.<br><br> 46,832 41 ESPN 20,984 17 New York Times Digital 44,789 42 NetShelter Technology Media 20,635 18 Weather Channel, The 41,751 43 iVillage.com: The Womens Network 20,594 19 Adobe Sites 38,120 44 Weatherbug Property 20,465 20 Comcast Corporation 34,865 45 JPMorgan Chase Property 20,211 21 Verizon Communications Corporation 33,436 46 TWITTER.COM* 20,111 22 Wal-Mart 33,358 47 Real.com Network 19,918 23 AT&T Interactive Network 31,582 48 EA Online 19,607 24 Disney Online 31,362 49 Gannett Sites 19,298 25 Demand Media 28,938 50 Time Warner - Excluding AOL 19,293 Table 4 co mSco re Ad Focus Ranking (U.S.) June 2009 Total U.S. - Home, Work and University Locations Unique Visitors (000) Source: comScore Media Metrix Rank Property Unique Visitors (000) % Reach Rank Property Total Unique Visitors (000) % Reach Total Internet : Total Audience 193,896 100.0 1 Platform-A** 175,765 91% 26 BrightRoll Video Network - Potential Reach 100,042 52% 2 Yahoo! Network** 169,809 88% 27 AdBrite** 95,352 49% 3 ValueClick Networks** 163,369 84% 28 MSN 93,180 48% 4 Google Ad Network** 162,834 84% 29 YOUTUBE.COM 91,804 47% 5 Specific Media** 156,230 81% 30 Pulse 360** 91,252 47% 6 Yahoo!<br><br> Sites 154,097 79% 31 Undertone Networks** 90,130 46% 7 FOX Audience Network** 151,078 78% 32 Adify** 84,538 44% 8 24/7 Real Media** 149,373 77% 33 Vibrant Media** 81,213 42% 9 Google 149,128 77% 34 Monster Career Ad Network (CAN)** 78,025 40% 10 Microsoft Media Network US** 146,841 76% 35 FACEBOOK.COM 77,031 40% 11 Tremor Media - Potential Reach 141,677 73% 36 Kontera** 74,814 39% 12 Traffic Marketplace** 138,584 71% 37 Ask Network 73,041 38% 13 Tribal Fusion** 138,520 71% 38 NNN Total Newspapers: U.S. 71,500 37% 14 YuMe Video Network - Potential Reach 137,848 71% 39 Centro - Potential Reach 70,861 37% 15 interCLICK** 134,319 69% 40 Windows Live 68,531 35% 16 Turn, Inc** 133,756 69% 41 MYSPACE.COM* 68,418 35% 17 Casale Media - MediaNet** 133,398 69% 42 ITN Digital - Potential Reach 66,498 34% 18 CPX Interactive** 130,826 67% 43 TattoMedia** 61,180 32% 19 Collective Network by Collective Media** 130,254 67% 44 Bing 60,736 31% 20 AudienceScience (formerly Revenue Science)** 128,713 66% 45 MSN.COM Home Page 60,526 31% 21 Adconion Media Group** 123,284 64% 46 IAC Ad Solutions 56,756 29% 22 Platform-A Video Network - Potential Reach 122,488 63% 47 EBAY.COM 54,457 28% 23 Burst Media** 114,695 59% 48 Glam Media 54,223 28% 24 ADSDAQ by ContextWeb** 112,530 58% 49 AMAZON.COM 52,921 27% 25 AOL Media Network 106,340 55% 50 IB Local Network 51,226 26.4 Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in May. For insta nce, Yahoo!<br><br> Sites was seen by 79 percent of the nearly 194 million Internet users in June. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network.<br><br> About comScore Media Metrix comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers.<br><br> comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies. About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence.<br><br> For more information, please visit www.comscore.com/companyinfo . 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