Food Network

Identifying a Common Mission and Support Levels Major Support For: " Great American Bake Sale " Great American Dine Out " Food Network NYC Wine & Food Festival " Food Network Original Platform 3Good Food Gardens " Holidays 3Share Your Season Ongoing Yearly Support: " Taste of the Nation 3local PSAs, auction support " SOS-focused microsite 3Good Food Fun " Internal employee involvement/communication 3EVC Food Network provides the Share Our Strength mission with a national voice, furthers awareness of issues surrounding childhood hunger, and offers viewers tangible ways to get involved to affect change. Great American Bake Sale "Food Network identifies national spokespeople 3Food Network 9s Sandra Lee and Duff Goldman "Creates PSA campaign featuring Sandra "Over $1 million in value "2 PSAsper day for 3 months "Jointly hosted a Baltimore Bake Sale, Ace of Cakes episode to air in July " 4 million+ weekly viewership "Food Network featured on-air cIn the Kitchen dBake Sale promotion, at kick-off in March "Food Network encourages participation through FoodNetwork.comhomepage link Expanding the Partnership& " Year Two 3 Involve other departments in your work " Have charity meet with and present to management, department heads 3 Ex. Hinges of Hope tours for Food Network staff 3 Become a strong internal advocate for charity " Know the info backwards and forwards, be able to speak on their behalf at any time 3 Expand on what 9s working " Ex.<br><br> Great American Dine Out 3new platform for SOS, Food Network supported immediately Great American Dine Out "National spokesperson 3 Aaron McCargo, Jr "PSA campaign 3August-September " Approx $700k in value "2 PSAsper day for 5 weeks "NYC billboard outside FN Chelsea Market headquarters "National Restaurant Association appearance 3May 16-18 "Press outreach 3national and local "Raise awareness through FoodNetwork.com homepage and newsletter placements "As a dedicated father and passionate foodie, I feel truly blessed to be a part of Share Our Strength 9s Great American Dine Out." -Aaron McCargo, Jr Keep Pushing and Be Creative " Partnership should be a two way street 3 Ideas and opportunities constantly flowing back and forth 3 Set up weekly calls with detailed agendas; stay in touch otherwise when opportunities arise " Push your partner into new areas they might not have otherwise explored; allow them to do the same to you 3 Examples: Food Network NYC Wine & Food Festival and Good Food Gardens Food Network NYC Wine & Food Festival " October 2008 3inaugural year 3 raised over $1 million " 87 events over 3 days attracting 38,000+ attendees 3 200 chefs, 250 wineries, 450 volunteers 3 40+ media sponsors donated 9.5 million in media space 3 690 million impressions " Festival proceeds benefit Share Our Strength and Food Bank for NYC 3 SOS sponsorship/partner opportunities " 2009 dates: October 8-11 Good Food Gardens 3Original Platform GOALS: "Create a Food Network-specific platform with SOS 3a mutually-beneficial, new mission "Be a voice at the table on current food issues; propel the positive message of edible schoolyards and gardens nationwide "Create an edible classroom garden environment at schools and/or community centers that builds on SOS goal to csurround kids with nutritious food where they live, learn and play d WHY NOW? " Social relevance -empower kids to be active participants in their food sources " Environmental relevance 3establish a tangible green cause for FN Good Food Gardens (cont) 2009 Rollout " February 3Miami " May 3New York City " June 3Washington, D.C., second NYC " July-Aug 35 gardens built with Reader 9s Digest Other Upcoming Opportunities: "Partner with FN advertisers, cable operators, and SOS partners to fund, build and provide exposure for more gardens "Tagged PSA opportunities on FN, sponsored online content and videos "Local cable operator promotions around garden construction Other Things That Didn 9t Work Along the Way " Initially, Food Network employee involvement/buy-in from departments 3 Foster other passionate internal advocates, you will need help! 3 Create an employee volunteer committee 3 Encourage management to form personal connections with senior members of Share Our Strength " Prioritizing platforms and Food Network levels of involvement 3 You can 9t support it all, define what you can and do it well 3 Meet in person with your charity at least twice a year to discuss priorities, brainstorm and make plans for the future Our Results " Food Network and Share Our Strength are now ubiquitous together in the public consciousness 3 Increased participation in SOS initiatives 3 Positive Food Network viewer feedback, recognition in media " New and relevant business opportunities for network 3 Good Food Gardens = new FN on-and off-air mission; plus innovative sales, marketing, PR, online, and programming opportunities 3 Other platforms = added value, cause marketing opportunities for advertisers throughout the year<br><br>

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