About Average Betty

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Average Betty Media Kit About Average Betty What Is Average Betty? Average Betty is fast, fun food entertainment. Its innovative blend of Food-Network-meets-Saturday-Night-Live has made Average Betty one of the most exciting cooking shows in any medium.

Average Betty has attracted millions of views from the most desirable cross-section of online adults and received accolades from both new and traditional media, including Fox News , Yahoo! , and food editors at the Los Angeles Times and The Tampa Tribune . c Average Betty is one of the hottest food personalities on the Web, d writes Jeff Houck, Food Editor, The Tampa Tribune.

c If you've ever tried to find an image of the Virgin Mary on your toast, then you'll relate to Average Betty, d writes Betty Hallock, Assistant Food Editor, Los Angeles Times. Average Betty has been leveraged by a number of online marketers to help promote their brands, including Saturn , GoDaddy , and Yahoo! Average Betty Audience Demographics Gender Age Household Income ($1000's) Education Targeted Advertising Opportunities Average Betty presents online marketers the flexibility to reach a desirable audience while exploiting the increasing popularity of online video through various forms of targeted advertising, including: Branded entertainment / product ... more. less.

placement Pre-roll, mid-roll and post-roll video advertisements Web site banner advertisements Media Kit, September, 200 Page 1 of 6 Advertising Partners & Accolades Yahoo! leverages Average Betty in Yahoo! Video banner ad campaign (Q3 2007). Saturn becomes advertising sponsor (Sep '08). GoDaddy.com becomes advertising sponsor (Feb '07). Mariner Software becomes advertising sponsor (Aug '08). Koldcast begins Average Betty banner ad campaign on Koldcast.TV (Aug '08). iTunes names Average Betty a cBest of 2007 d Podcast (Dec '07). Winner of Yahoo! Video's cBest Internet Personality d Award (Feb '07). Alltop adds Average Betty to distinguished list of food blogs (May '08). Average Betty is only cooking show to appear in TubeMogul Top 40 (July '08). Grand Prize winner of Cookshow's first Cooking Video Competition (Feb '08). Real Simple includes Average Betty in its cUltimate Collection of Food Blogs d (Aug '08). iTunes Spotlight features Average Betty with New York Times' cThe Minimalist d and Condé Nast Publications' cEpicurious d (July '07). Media Kit, September, 200 Page 2 of 6 Average Betty In The Media cMove over Ugly Betty... make room for Average Betty. d - Carlos Amezcua, Anchor, KTTV Fox 11 cAverage Betty has now become a worldwide sensation! c - Mark Wilson, Anchor, WTVT Fox 13 c...one of the hottest food personalities on the Web... d cBye-Bye, Betty Crocker. Hello, Average Betty. d - Jeff Houck, Food Editor, The Tampa Tribune cIf you've ever tried to find an image of the Virgin Mary on your toast, then you'll relate to Average Betty. d - Betty Hallock, Assistant Food Editor, Los Angeles Times c[Average Betty] promises to do 'for home 'n cooking what punk did for rock 'n roll.' d - Colin Stewart, Innovation Columnist, Orange County Register cLet Betty show you how easy it is to cook up some tasty fried rice. d - Featured Editorial, Yahoo.com, Home Page cWith all of those fancy celebrity chefs on cable... it's nice to see a real do-it-yourselfer on the tube. Rock on, Betty! d - Lewis Taylor, Food Dude, The Register-Guard (Eugene, OR) c[Average Betty's] one crackpot of a crockpot. d - Nancy Alexander, Nancy & Jeff Mornings, Clear Channel WMTX-FM Media Kit, September, 200 Page 3 of 6 Average Betty In The Media (cont.) "[Average Betty] has a particular way of combining food with quirky characters that is different from what anyone else out there is doing and it's really terrific!" - Marisa McClellan, Slashfood "It is nice to see Food Network finally starting to tap the Net for new talent... especially considering the immense popularity of some of the Internet-based cooking shows like Average Betty." - Well Fed Network "It's just funny and fresh... It's quick, it's funky and I wouldn't be surprised if she got picked up by a bigger TV network." - Niall Harbison, iFoods.TV Weekly "I don't know if it's comedy or food, but I love it... people love her and I'm one of them." - Sean Fee, iFoods.TV Weekly Average Betty was included in the April 9, 2008, press release announcing the launch of the Adobe Media Player, cWizzard Media Collaborates with Adobe to Distribute Video Podcasts Via Adobe Media Player. d The release was picked up by a number of news outlets, including Reuters. Media Kit, September, 200 Page 4 of 6 Online Distribution - Video Web Sites & RSS Syndication Video Sharing Web Sites Average Betty is distributed through more than twenty video sharing web sites and social networking sites, the majority of which have made Average Betty a featured producer and/or a revenue-sharing partner: YouTube Yahoo! Video MySpace Uncut / AOL Video Soapbox / MSN Video Metacafe Crackle (Sony Pictures) Daily Motion Webcastr Revver Veoh Blip.TV Koldcast Viddler Vimeo Superdeluxe (Turner Broadcasting) Sevenload Bebo RSS Syndication Average Betty is syndicated through more than ten RSS syndication channels, many of which have made Average Betty a featured channel: iTunes Zune Marketplace Adobe Media Player Wizzard Media Odeo Miro TV Tonic Blubrry Podcast Alley Podcast Pickle Media Kit, September, 200 Page 5 of 6 Online Distribution - Food Communities Video-Recipe & Food Communities Average Betty is distributed through an array of popular food, cooking and recipe sharing web sites and communities, the majority of which have made Average Betty a featured member: iFoods.TV I'm Cooked Cookshow iFood Slashfood Video Jug Howcast Eat, Drink or Die Food Proof Foodbuzz Food Artistry Communities Average Betty distributes its food photography through a handful of popular food artistry photo sharing web sites: Tastespotting Foodgawker Photograzing Flickr Media Kit, September, 200 Page 6 of 6

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