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For more information, contact: Natalie Judd, 203.389.5223, njudd@dex - p.com Wilson Guzman, 646.747.8821, wguzman@dex - p.com For Immediate Release V - me Serves Up New Food Block Popular cooking show s from Latin America 9s elgourmet.com network make U.S. Debut NEW YORK, November 14, 2008 4 V - me , America 9s fastest growing Hispanic TV network dishes up an all - new food lineup in November , with the U.S. debut of original shows from popular Latin A merican food network elgourmet.com , a channel produced by Argentina - based Pramer SCA.
With engaging personalities , tips and techniques from top Latin chefs, recipes and more, the daily block on V - me , La Hora elgourmet. com , is a fresh approach to Spanish - language food and lifestyle television. cGood food is at the center of every Latin home, d says Carmen DiRienzo, president and CEO.
cV - me is excited that Latin America 9s premier food programmer is joining our family of world - class content partners to bring even more exclusive lifestyle content to our national audience. d cIt 9s an honor to be part of V - me 9s prestigious programming. We will now be ... more.
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able to offer the US Hispanic audience the talent and knowledge of our ch efs, together with the elg ourmet.com branded programming that 9s been successful throughout Latin America for over six years d, says Pramer 9s CEO, Alejandro Harrison. cTogether with V - me we believe Latin food and cooking traditions are a language that unites all Hispanics. d As the exclusive U.S.<br><br> source for La Hora elgourmet.com , V - me will air the block every weekday from 3:00 3 4:00 (et) and Sundays from 12:00 3 1:30pm (et). In addition to the daily TV block, www.VmeTV.com will feature recipes, additional tips and techniques, and bonus content. Featured series include: Sumo Placer - Ch arismatic chef Sumito Estévez introduces viewers to the warmth, spirit and exquisite flavors of Venezuelan cuisine, where small details l ead to great dishes.<br><br> Donato Cucina - In a culinary tour of his native Italy, chef Donato De Santis prepares typical delicacies from Piedmont, Liguria, Tuscany, Sicily and other regions, while revealing colorful details of local life in each city and tow n. Gourmet Light 3 Gourmet dining without gaining weight is not an impossible task. Mexican chef Enrique Fleischmann presents captivating master classes with ingredients and cooking techniques that are healthy, light, and tempting.<br><br> Recetas en Cadena - Alfonso Cadena prepares original recipes in his unique fusion style. Born in Mexico to a family of cooks, the young chef combines his French roots and culinary training with ideas and flavors from different Latin cultures. All Uso Nostro - Donato De Sa ntis honors Italian immigrants to the Americas, presenting New World versions of his country 9s famous recipes, along with colorful anecdotes about the origin of each dish.<br><br> ABC Gourmet: Sopas Y Guisos - A series of clear, educational cooking classes, ABC Gourmet devotes a full season to soups and stews. Expert teachers reveal tricks and offer tips on the best ingredients, cooking techniques and presentation. Pasteleria.MX - Young, well - known chef Paulina Abascal reveals the art of Mexican pastry making.<br><br> Her personal charisma and practical advice result in the most exquisite delicacies. Already reaching more than 50% of US Hispanic TV Households, V - me is presented locally by public TV stations and carried on basic digital cable and digital broadcast in m any cities, and nationally on DIRECTV Ch. 440, DISH Network Ch.<br><br> 9414 and DISHLatino Ch. 846. For specific local channel information, visit www.VmeTV.com About V - me V - me entertains and informs Latino families in Spanish with primetime drama, music, sports, current affairs and Latin cinema, along with world - class kids, food, lifestyle and nature.<br><br> The 24 - hour network, partnered with public television, is America's largest Spanish digital channel. V - me is the first venture of the media production and distribu tion company, V - me Media Inc. To find out more visit VmeTV.com About Pramer/elgourmet.com elgourmet.com is a PRAMER SCA network, offering 24 hours of 100% original food and lifestyle programming covering exquisite cuisine, extraordinary drinks, exotic lo cations, captivating stories and life 9s finest details.<br><br> PRAMER SCA (www.pramer.tv) is a company that produces, distributes and commercializes content for multiple pay - TV networks. Established in Argentina, its networks are distributed in more than 24 coun tries, reaching over 15 million subscriber homes. PRAMER SCA networks are: elgourmet.com, Cosmopolitan Television, Film & Arts, Europa - Europa, Canal (á), Reality TV and America Sports.<br><br> PRAMER SCA is a Liberty Global, Inc. company (www.lgi.com). ###<br><br>