OB212 Franchise Pages 3 q4

of the most respected operators in Europe.By bringing O 9Briens expertise in franchising into partnership with Café Bar Deli 9s winning concept,we know that we have a great recipe for success into the years ahead. Welcome to the start of your journey with us.<br><br> _______________________________________________ Jay BourkeFiacra Nagle Founder CEO O 9Briens Café Bar DeliSandwich Bar Group franchising with Support Office:Café Bar Deli (Franchising) Ltd.,23 South William Street,Dublin 2. telephone:+353 (1) 472 1402 fax:+353 (1) 696 1251 email:info@cafebardeli.ie web:www.cafebardeli.ie 1 Support Office:Café Bar Deli (Franchising) Ltd.,23 South William Street,Dublin 2. telephone:+353 (1) 472 1402 fax:+353 (1) 696 1251 email:info@cafebardeli.ie web:www.cafebardeli.ie an exciting new opportunity in restaurant franchising cWe had an idea that really good food,freshly prepared could be served at a reasonable price d,says Jay Bourke,founder of the Café Bar Deli chain and serial entrepreneur. cThe thing was,there was really nobody doing that idea well at the time.Low prices were associated with low quality and poor service - and the high prices lots of restaurants were charging,were just putting people off eating out d.<br><br> cAt the same time we recognised that eating out was becoming more than just a treat for families.With Mum and Dad working outside the home,some evenings they just didn 9t want the hassle of preparing a meal from scratch - but they couldn 9t afford tra ditional restaurant pricing for what was becoming a frequent occurrence.The idea of Café Bar Deli was and is just right for its time d. Jay Bourke has built an unrivalled reputation for getting it just right with his catering and bar concepts,that have mirrored t he growth of Celtic Tiger Ireland.Such famous brands as The Globe,Ri-Ra,Odessa,Front Lounge,Market Bar,Bodega and the award- winning Eden restaurant have become synonomous with Ireland 9s emergence from the bleak years of the 880 9s and early 890 9s. With Café Bar Deli,Jay feels that he has moved a step ahead. cWhile we enjoyed and enjoy great success with our other brands,this is the first concept we have developed that we feel really comfortable about replicating on a large scale.It was designed with franchising in mind - and this is reflected in the simplicity of the operation,the efforts we have put into manualising the entire business - and the menu,which is designed to appeal to a broad audience - including most especially young families. d multiple store developmentopportunities As a Café Bar Deli franchisee,you will have many opportunities to expand your business quickly with more flexible options for growth than offered by many other franchisors.<br><br> Once you master the basics of single store operations, the next logical step is to open additional outlets.A lot of our franchise partners reap the rewards that come with multiple ownership.Some choose to grow their business by opening new stores either concentrated in their town or city centre base,or look towards retail and shopping centre opportunities in suburban areas. Your journey from single to multiple store operations may be challenging,but it will also be great fun building the brand with a wide range of options to suit you. 2 franchising with Support Office:Café Bar Deli (Franchising) Ltd.,23 South William Street,Dublin 2.<br><br> telephone:+353 (1) 472 1402 fax:+353 (1) 696 1251 email:info@cafebardeli.ie web:www.cafebardeli.ie franchising with a modern, high quality & large scale concept Café Bar Deli outlets are located close to busy urban and city centres.With floor areas of 300 sq.metres and upwards,these are large (100 seats +) full service restaurants,with a fully staffed kitchen and table service. The menu is based around our delicious made from scratch pizzas (no frozen pre-made pizza bases here!) and is complemented by our pastas,salads,delicious desserts,coffees and a full bar service.In addition we have a great selection of modern,reasonably priced wines. quality Really good quality food is at the heart of what we do.We source the best quality meats,cheeses and fish that we can buy - they 9re not cheap - but done in high volumes - in the correct mix - we can do them cost effectively and profitably.With everything prepared from the best raw ingredients,we ensure the flavour of our food is second to none.<br><br> design and ambience Café Bar Delis are a great place to unwind after a stressful day 9s work,or to meet your friends for a special night out.Our busy cafés have a great atmosphere.Specially designed to complement our food,every aspect of the restaurants has been thought through,to enhance the customer experience. loyal customer base Our restaurants are like the neighbourhood canteen! Because they 9re inexpensive to eat in,and we create a uniformly great experience,our repeat business is high.We also realised years ago that satisfied customers are the best possible advert we could have for the business - and so we do everything we can to make sure they come back time after time.<br><br> healthier lifestyle choice As people become ever more conscious of what they 9re eating,where it comes from,and what it 9s doing to their bodies - Café Bar Deli 9s menu reflects what today 9s health conscious consumers want to buy. The freshest ingredients go into our delicious salads, nothing 9s deep fried,we choose the best quality ingredients we can buy - these are all hallmarks of our menu . 3 Support Office:Café Bar Deli (Franchising) Ltd.,23 South William Street,Dublin 2.<br><br> telephone:+353 (1) 472 1402 fax:+353 (1) 696 1251 email:info@cafebardeli.ie web:www.cafebardeli.ie the experience of the O 9 Briens Sandwich Bar Group behind you Entering into franchising would be a daunting prospect for any established restaurant chain,but with the support of O 9Briens behind it,Café Bar Deli is eliminating much of the guesswork that a new franchise operator might have to go through. Established in 1988 by Brody Sweeney,O 9Briens has become the largest gourmet sandwich and coffee operation in the U.K.and Ireland, with additional outlets in more than ten other countries.The new joint venture reflects the experience of O 9Briens in franchising together with the wonderful Café Bar Deli concept - a great recipe for success into the future. As a Café Bar Deli franchise partner,you arein business for yourself but never by yourself.The support team is there to support you,our franchise partner,through every problem and every opportunity you may meet in your journey with us.<br><br> Everysingle person in the supportteam has had hands on experience of running a store - we believe this is learning at its very best. Acomprehensive support portfolio means there is premium back up with property acquisition,store design,pre-opening and ongoing staff recruitment and training,group purchasing,business development,employment law,health and hygiene and other legislativerequirements. Communications are maintained through regional meetings,weekly phone calls,newsletters and the internet.<br><br> Operating across three continents with regional bases in each area, our dedicated support personnel arethereto provide you with the premium support levels you would expect from an innovative, progressive & dynamic organisation such as O 9Briens. 4 delicious Italian gourmet cuisine strength of the brand Since the first Café Bar Deli restaurant opened in Dublin in 2001,the chain has grown in Dublin and across Ireland and has now become a familiar name to restaurant goers of all ages. Having a strong brand is essential in today 9s modern commercial world.The strength of the Café Bar Deli brand can be seen in every aspect of the business: "the quality of our franchise partners and the staff we attract "our supplier partners who join our distribution network "the own brand products that we sell in our stores "our ability to rent prime retail sites "the consistent year on year sales growth that our stores achieve Astrong brand ensures a greater degree of differentiation from competitors.Add to this the idea of optimal standardisation across the network of stores,and the customer can predict with positivecertainty what they will find when they walk into any Café Bar Deli anywhere in the world.And as the network grows together,it becomes easier to set up new stores with shorter lead-in times to profitability.<br><br> Our brand is already well established in the markets that we serve.Our proposition is based on premium levels of service but,most importantly,it depends on the people who deliver the package. our aim is simple Tooffer quality products,in great surroundings,through exceptional people - profitably-and for the long term. It can 9tbe the right business forabsolutelyeveryone but we 9ll tell you honestly whether we think you 9re right for us,and,unusually in franchising,we 9ll let you sample life in Cafe Bar Deli to help you decide whether we 9re right for you!<br><br> Support Office:Café Bar Deli (Franchising) Ltd.,23 South William Street,Dublin 2. telephone:+353 (1) 472 1402 fax:+353 (1) 696 1251 email:info@cafebardeli.ie web:www.cafebardeli.ie 5

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