12/18/07 3:03 PM American International Automobile Dealers - Print Page Page 1 of 3 http://www.aiada.org/includes/printPage.asp?id=57332&cmd=article Reactions to the New Kid in Mid-Town By Jim Koscs AIADA Contributing Editor Chevrolet bills its new Malibu midsize sedan as cthe car you can 9t ignore, d and, indeed, the redesigned model has been in the spotlight 3 and under the magnifying glass 3 since its November retail debut. Should the midsize retail sales leaders 3 Toyota, Honda and Nissan 3 be watching their rear-view mirrors for the bowtie emblem? Early reviews of the Malibu have been mostly positive, and the general consensus is that it deserves a place on consumers 9 shopping lists.
Doug Schuster, J.D. Power and Associates 9 executive director of global forecasting, predicts success for the Malibu but also believes the midsize leaders will retain their positions. cIt 9s a more competitive 8retail 9 Malibu compared to the 8fleet 9 Malibu we 9ve seen before.
It could start to sway some buyers w ho were focused on leaders in the past, but we 9ll have to wait until next year to see how it does and where trade-ins come from. d Schuster sees the Malibu as further evidence of a crebirth d ... more. less.