NAVICO ANNOUNCES NEW GLOBAL CHIEF MARKETING OFFICER

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FOR IMMEDIATE RELEASE: October 20, 2009 Andrew Golden Rushton Gregory Communications 617-413-6521 agolden@rushtongregory.com NAVICO ANNOUNCES NEW GLOBAL CHIEF MARKETING OFFICER Marine Electronics Leader Appoints Mark McCully to Lead Global Marketing Initiatives and Operations Tulsa, Okla. 3 Navico, the market leader in recreational and coastal commercial marine electronics, announced today the appointment of Mark McCully as its new Global Chief Marketing Officer. A seasoned marketing executive, McCully will direct all high-level brand identity and marketing activities for the B&G, Eagle, Lowrance, Northstar and Simrad brands throughout the world, with a targeted goal of expanding the company 9s brand presence and positioning.

"I am thrilled to welcome Mark to Navico," said Louis Chemi, chief operating officer, Navico Americas. "His strong record of success in planning, creativity and thought-leadership regarding consumer brand relationships will prove essential in helping Navico achieve its goals for global market share and awareness for its brands." Bringing more than 25 years of marine and consumer electronics marketing experience and over 15 years of senior marketing executive experience to the position, McCully joins Navico after spending five years operating a strategic marketing and tactical execution consulting firm, Intellectual Marketing Capital. His extensive marketing record also includes seven years as Vice ... more. less.

President of Global Consumer Marketing for Philips Consumer Electronics as well as holding senior marketing positions with The Coca-Cola Company, Hayes Computer Products and Lippi/Morris International/BK&T, working on P&G brands. McCully has a Bachelor of Science degree in marketing and Minor in Advertising from The Pennsylvania State University. He is an active member of the American Marketing Association, Direct Marketing Association, and Public Relations Society. -30- About Navico Navico is the parent company to five leading marine electronics brands: B&G, Eagle, Lowrance, Northstar and Simrad. Navico has approximately 2,500 employees globally. The company has development and manufacturing facilities in the USA, Mexico, the UK, Norway and New Zealand. www.navico.com Additional editorial note: All marketing communications regarding public relations, advertising, television and sponsorship opportunities should continue to be directed to Navico 9s regional marketing directors and agencies.

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