Correlation Guide The Annual Editions series provides students with convenient, inexpensive access to current, carefully selected articles from the public press. Annual Editions: Marketing 10/11 is an easy-to-use reader that presents articles on important topics such as the future of marketing, developing marketing strategies, and many more. For more information on Annual Editions and other McGraw-Hill Contemporary Learning Series titles, visit www.mhhe.com/cls.
This convenient guide matches the units in Annual Editions: Marketing 10/11 with the corresponding chapters in three of our best-selling McGraw-Hill Marketing textbooks by Perreault et al., Kerin et al., and Grewal/Levy. Annual Editions: Marketing 10/11 Essentials of Marketing, 12/e by Perreault et al. Marketing, 10/e by Kerin et al.
Marketing, 2/e by Grewal/Levy Unit 1: Marketing in the 2000s and Beyond Chapter 3: Evaluating Opportunities in the Changing Marketing Environment Chapter 18: Ethical Marketing in a Consumer- Oriented World: Appraisal and Challenges Chapter 3: Scanning the Marketing Environment Chapter 4: Ethical and Social Responsibility in Marketing Chapter 3: Marketing Ethics Chapter 12: Services: The Intangible Product Unit 2: Research, Markets, and Consumer Behavior Chapter 5: Final Consumers and Their Buying Behavior Chapter 6: Business and Organizational Customers and Their Buying Behavior Chapter 7: Improving Decisions with Marketing Information Chapter ... more. less.
1: Creating Customer Relationships and Value through Marketing Chapter 5: Understanding Consumer Behavior Chapter 8: Marketing Research: From Customer Insights to Actions Chapter 16: Customer-Driven Supply Chain and Logistics Management Chapter 4: Analyzing the Marketing Environment Chapter 5: Consumer Behavior Chapter 9: Marketing Research and Information Systems Unit 3: Developing and Implementing Marketing Strategies Chapter 2: Marketing Strategy Planning Chapter 3: Evaluating Opportunities in the Changing Marketing Environment Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning Chapter 9: Product Management and New 3 Product Development Chapter 11: Distribution Customer Service and Logistics Chapter 12: Retailers, Wholesalers, and Their Strategy Planning Chapter 13: Promotion 4 Introduction to Integrated Marketing Communications Chapter 15: Advertising and Sales Promotion Chapter 2: Developing Successful Marketing and Organizational Strategies Chapter 3: Scanning the Marketing Environment Chapter 6: Understanding Organizations as Customers Chapter 13: Building the Price Foundation Chapter 14: Arriving at the Final Price Chapter 15: Managing Marketing Channels and Wholesaling Chapter 16: Customer-Driven Supply Chain and Logistics Management Chapter 17: Retailing Chapter 18: Integrated Marketing Communications and Direct Marketing Chapter 19: Advertising, Sales Promotion, and Public Relations Chapter 21: Implementing Interactive and Multichannel Marketing Chapter 22: Pulling It All Together: The Strategic Chapter 2: Developing Marketing Strategies and a Marketing Plan Chapter 6: Business-to- Business Marketing Chapter 8: Segmentation, Targeting, and Positioning Chapter 10: Product, Branding, and Package Decisions Chapter 11: Developing New Products Chapter 13: Pricing Concepts for Establishing Value Chapter 14: Strategic Pricing Methods Chapter 15: Supply Chain Management Chapter 16: Retailing and Multi-Channel Marketing Chapter 17: Integrated Marketing Communications Chapter 18: Advertising and Sales Promotions Marketing Process Unit 4: Global Marketing Chapter 2: Marketing Strategy Planning Chapter 3: Evaluating Opportunities in the Changing Marketing Environment Chapter 7: Understanding and Reaching Global Consumers and Markets Chapter 7: Global Marketing