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Your guide to success at the 2010 international ces ® Workbook Be Part o 4 the Industry 9s M978-a88+3* ev+38 I3 9-* -ig-l> c4mp*9i9i;*, )>3&mic c438:m*7 *l*c9743ic8 (Ce) i3):897>, 9-* I39*73&9i43&l Ces ® i8 &7g:&bl> 9-* 8i3gl* m489 *++*c9i;* ;*3:* 94 l&:3c- &3) 8-4wc&8* p74):c98, c7*&9* b:zz, m**9 wi9- i3):897> &3) g4;*73m*39 i3f:*3c*78, &3) 7*&c- i39*73&9i43&l m&7k*98. W-*9-*7 >4: 97* &3 i3):897> gi&39 47 *39*7p7i8i3g 89&79-:p, 4:7 )*)ic&9*) 89&++ i8 -*7* 94 -*lp >4: c:894miz* >4:7 8-4w *=p*7i*3c* 84 >4: c&3 &c-i*;* ;i79:&ll> &3> m&7k*9i3g 4bj*c9i;*, i3c7*&8* roI &3) )7i;* 8&l*8. t-i8 w47kb44k -*lp8 g:i)* >4:7 pl&38 +47 3*=9 >*&7 98 8-4w wi9-: " Atten6ee BroMles an6 6ata from t:e 2009 CES " Key marketin9 initiatives " SBonsors:iB an6 Bromotional Bro9rams t:at can boost yoGr bran6 " Contact information YoG 9ll also Mn6 a sGmmary of t:e many beneMts of ConsGmer Electronics Association (CEA) ® m*mb*78-ip.

Pl*&8* c439&c9 :8 wi9- &3> q:*89i438 &3) i)*&8. W* l44k +47w&7) 94 -*lpi3g >4: m&k* 9-* 2010 International CES yoGr best s:ow eJBerience ever. CES a88+3*++ P64f1+ ......................3-4 M'60+8/3- opp46893/8/+7 ...........5-12 " +v+38l+'*7 .........................5 " t+).Z43+7 ..........................6-7 " sp437467./p7 .......................8-9 " F6++ ces s9pp468 ................10 " u3v+/1+* .............................11 " i334v'8/437 ..........................12 CEA o96 M/77/43 ...........................13 ... more. less.

M+mb+67./p7 & g649p7 ...........14 cea ev+387 ............................15 ce V/7/43 M'-'z/3+ .................16-17 l+-/71'8/v+ a-+3*' ..................18 F46+/-3 M'60+87 .....................19 c438')87 ................................20-21 Table of Contents to Make Your Mark ev+6y8./3- Y49 n++* 2 Mi88i43 s9&9*m*39 4+ 9-* Ces B:8i3*88 d*;*l4pm*39 t*&m t.+ ')643ym s.u.r.e." *+7)6/b+7 496 ,4)97 '7 '3 46-'3/z'8/43 '3* 8.+ v'19+ w+ b6/3- 84 496 6+1'8/437./p w/8.<br><br> y49. o96 m'60+8/3- p'683+67./p /7 b9/18 43 ' s+37+ 4, u6-+3)y, r+7p437/v+3+77 '3* emp'8.y , b+)'97+ w+ m+'796+ 496 79))+77 by y496 79))+77. 3 i38+63'8/43'1 ces CaPtures exeCutIve-LeveL attendees e=-ibi9478 7*l> 43 Ces 94 )7&w &99*3)**8 w-4 c4m* 94 )4 b:8i3*88, &3) Ces )*li;*78, >*&7 &+9*7 >*&7.<br><br> " 46% of atten6ees are corBorate 6ecision makers. " 67% eit:er stron9ly inNGence or make Mnal 6ecisions for t:eir comBanies. " 8% come sBeciMcally to researc: new Bro6Gcts an6 services.<br><br> Wi9- 3i3* ;*79ic&l m&7k*98 7*p7*8*39i3g *;*7> c43c*i;&bl* )*;ic*, 9*c-34l4g>, c439*39, pl&9+47m &3) 8*7;ic*, Ces i8 9-* w47l) 98 9*c-34l4g> m&7k*9pl&c*. I3 +&c9, 84m* c4mp&3i*8 7*p479 9-&9 9-*> *=*c:9* as mGc: as 80 Bercent of t:eir annGal bGsiness at t:e s:ow. So if yoG want on-t:e-sBot 6eal-makin9 wi9- *=i89i3g p&793*78 &3) :3limi9*) 4pp479:3i9> 94 m&k* 3*w c433*c9i438, >4: 3**) 94 b* &9 Ces.<br><br> Percentages based on 2008 International CES VERIS Audit Report. 4 OGr VeriMe6 AG6it: NGmbers YoG Can Bank On Ces c438i89*39l> )*li;*78 imp7*88i;* &99*3)** 3:mb*78, b:9 w* k34w 9-&9 +74m >4:7 p*78p*c9i;*, i9 98 q:&li9> 9-&9 c4:398. a8 &3 *=-ibi947, >4: 9ll b* 8:774:3)*) b> 9-* m489 imp479&39 bl:*-c-ip c4mp&3i*8 &3) 3*w8-m&ki3g 89&79-:p8.<br><br> a3) >4: 9ll c433*c9 wi9- m47* *=*c:9i;*-l*;*l &99*3)**8 9-&3 &9 &3> 49-*7 i3):897> 97&)*8-4w. To :elB yoG measGre yoGr ROI accGrately, we en9a9e an in6eBen6ent t:ir6 Barty to con6Gct a veriMe6 &:)i9 &cc47)i3g 94 Iaee 89&3)&7)8 &9 9-* c43cl:8i43 4+ *&c- 8-4w. t-*8* 89&3)&7)8 &7* 9-* m489 897i3g*39 &3) c4mp7*-*38i;* +47 97&)*8-4w &3) *;*39 &:)i9i3g; 9-* Iaee 8*&l i8 >4:7 &88:7&3c* 9-&9 9-* atten6ee 6ata we reBort :ave been fGlly vette6 an6 veriMe6.<br><br> YoG can coGnt on t:is aG6it to 9ive yoG real 3:mb*78 +47 &ll 9-* c&9*g47i*8 9-&9 c4:39: w-4 &99*3)*) &3) 9-*i7 )*ci8i43-m&ki3g p4w*7, b74k*3 )4w3 +47 >4: b> i3):897>, 8*c947 &3) m&7k*9. y4: 9ll 8** 89&9i89ic8 43 9-* m*)i&, g4;*73m*39 7*p7*8*39&9i;*8 &3) i39*73&9i43&l )*l*g&9i438. 5 i3)6+'7+ Y496 roi ExhIBITOR MARKETINg ANd SpONSORShIp OppORTuNITIES Ces 4++*78 >4: & 3:mb*7 4+ c7*&9i;*, 9*c--8&;;> w&>8 94 97&ck >4:7 9&7g*9 &:)i*3c*8, 8-4wc&8* >4:7 Bro6Gcts an6 services an6 make a si9niMcant imBression wit: yoGr bran6.<br><br> The Ultimate in Web-based Lead-tracking and Measurement e=9*3) >4:7 i3;*89m*39 b*+47*, ):7i3g &3) &+9*7 Ces wi9- *;*39L*&)8. Ces *;*39L*&)8, +47m*7l> Ces sm&79b449-, i8 & p4w*7+:l, w*b-b&8*) p748p*c9i3g &3) m*&8:7*m*39 944l 9-&9 &ll4w8 >4: 94 m&=imiz* &3) c439i3:* >4:7 8-4w i3;*89m*39 b*+47*, ):7i3g &3) &+9*7 Ces. e;*7> Ces *=-ibi947 7*c*i;*8 & +7** M>Ces e=-ibi947 P479&l 9-&9 &ll4w8 >4: 94: " ComBlete yoGr comBany information for t:e online MyCES 6irectory an6 t:e Brinte6 OfMcial I39*73&9i43&l Ces s-4w di7*c947>.<br><br> " Be foGn6 online by atten6ees lea6in9 GB to t:e s:ow an6 bGyers searc:in9 t:e Internet. " Attract t:e ri9:t atten6ees to yoGr boot: an6 sc:e6Gle face-time wit: yoGr toB BrosBects. eventLeads automatically: " I6entiMes yoGr best BrosBects from t:e list of Bre-re9istere6 atten6ees.<br><br> " A66s yoGr comBany to atten6ees 9 Event plans. " Lists yoGr boot: on atten6ees 9 personal Walkin9 MaBs. " disBlays yoGr cGstom messa9e or invitation to :i9:ly qGaliMe6 BrosBects.<br><br> Improved in 2010 3 y4:7 *;*39L*&)8 p&ck&g* i3cl:)*8 &3 e=-ibi947 Mic748i9* (&l84 &;&il&bl* seBarately). Over 1.3 million searc:es an6 4.8 million Ba9e views were con6Gcte6 by members of t:e M>Ces c4mm:3i9> l&89 >*&7. M&k* 8:7* >4:7 c4mp&3> i8 +4:3) &3) ;i*w*) i3 9-* b*89 lig-9 wi9- &3 e=-ibi947 Mic748i9*.<br><br> Wi9- >4:7 mic748i9* >4: g*9 9-* +4ll4wi3g: " NEW* Vi6eo uBloa6 CaBabilities " hi9:li9:t New Bro6Gcts an6 ComBany AnnoGncements wit: Online press Releases " ComBany Lo9o uBloa6 " unlimite6 ComBany Information TeJt Online " plGs 300 C:aracter print directory descriBtion " unlimite6 pro6Gct Listin9s For assistance, e-mail SGBBort@BdMetrics.com or call 800-931-5103 an6 select oBtion 1. 6 i3)6+'7+ Y496 roi INTERNATIONAL CES CE SpOTLIghTS: ILLuMINATINg INNOVATION Ce sp49lig-98 &7* 9-* b7ig-9 8p498 43 9-* 8-4w f447. e&c- 8p49lig-9 &7*& &c98 &8 & )*)ic&9*) 9*c-34l4g> -:b.<br><br> Ce sp49lig-98 &7* c439i3:&ll> *;4l;i3g &3) 8-4wc&8* )i;*78* *=-ibi98 +47 g&mi3g, c439*39, wi7*l*88 &3) 49-*7 m&7k*98. Amon9 t:e more BoBGlar CE SBotli9:ts are oGr CES Tec:Zones, t:e gamin9 S:owcase, Wireless Worl6, SGstainable planet an6 t:e di9ital Ima9in9 S:owcase. New for t:e 2010 CES, Ehx@CES is a 6e6icate6 i389&ll*7/i39*g7&947 Ce sp49lig-9, c4mpl*9* wi9- m&3:+&c9:7*7 97&i3i3g &3) *=cl:8i;* 3*9w47ki3g *;*398 +47 9-* c:894m *l*c9743ic8 p74+*88i43&l.<br><br> 4i3) >4:7 m&7k*9 i3 & 9&7g*9*) Ce sp49lig-9, 47 c7*&9* & t*c-Z43* +47 >4:7 *m*7gi3g 9*c-34l4g>. Technology Hubs Draw Huge Crowds Ces t*c-Z43*8 &ll4w >4: 94 +*&9:7* >4:7 l&9*89 p74):c98 &3) 8*7;ic*8 &3) 94 p48i9i43 >4:7 c4mp&3> as an innovator to tens of t:oGsan6s of qGaliMe6 CE Brofessionals. t-*8* p74):c9-)7i;*3 g74:pi3g8 c4;*7 *;*7> c43c*i;&bl* c&9*g47> 7*p7*8*39*) &9 9-* 8-4w, i3cl:)i3g i3-;*-icl* 9*c-34l4g>, c4mp:9i3g, wi7*l*88 c4mm:3ic&9i438, g&mi3g, )igi9&l 9*c-34l4gi*8, c439*39 &3) 3*wl> *m*7gi3g m&7k*98.<br><br> a3) >4: -&;* 9-* 4p9i43 4+ :8i3g 4:7 9:73-k*> *=-ibi9 94 m&k* i9 c43;*3i*39. t*c-Z43*8 &7* -*&;il> p74m49*) 94 9-* m*)i& ):7i3g p7*8-4w 94:78 &3) *;*398, &3) 94 &99*3)**8 i3 consistent, Bro6Gct-sBeciMc commGnications. Contact yoGr BGsiness develoBment reBresentative to6ay 94 j4i3 & t*c-Z43*, 47 94 c7*&9* 43* +47 >4:7 9*c-34l4g>.<br><br> 7 ces t+).Z43+7* * CES TechZones change with the industry. This list should be used as an example only. Advanced Display Technologies Casual Gaming Digital Health DisplayPort Greener Gadgets Mobile Broadband HDMI HD-PLC HomePlug i-stage Robotics TechZone SD Card USB Wireless Mobility brought to You by Qualcomm ZigBee 8 M'60+8/3- opp46893/8/+7 B9/1* B6'3*7 '3* B97/3+77 sPonsorshIP and ProMotIonaL oPPortunItIes Choose Ours or Create Your Own T:e International CES 6elivers more 6istribGtion c:annels t:an any ot:er in6Gstry event.<br><br> KeeB yoGr name i3 +7439 4+ 4:7 p4w*7+:l &:)i*3c* 9-74:g- & ;&7i*9> 4+ 8p438478-ip8 &3) p74m49i43&l 4pp479:3i9i*8. I+ >4: -&;* i)*&8 +47 84m*9-i3g 8p*ci&l, c&ll :8 &3) w* 9ll -*lp >4: m&k* i9 -&pp*3. t4 ;i*w & c4mpl*9* li89 4+ &;&il&bl* p74m49i43&l &3) &);*79i8i3g 4pp479:3i9i*8, pl*&8* ;i8i9 Cesw*b.47g/p74m49i438.<br><br> 9 C:oose from t:ese cate9ories, w:ere yoG 9ll Mn6 coGntless oBBortGnities to 6isBlay yoGr comBany name &3) l4g4, :3)*7w7i9* &3 *;*39, &);*79i8* &3) m47*: " SBonsors:iBs " On-site a6vertisin9 " print a6vertisin9 " Tar9ete6 Bress oBBortGnities " Awar6 Bro9rams " direct mail " SBeakin9 oBBortGnities " In6Gstry events " plGs, free oBBortGnities for every eJ:ibitor I9 98 *&8> 94 g4 b*>43) 9-* b449- wi9- 9-*8* )>3&mic p74m49i438! C439&c9 4:7 sp438478-ip &3) promotional OBBortGnities Mana9ers at 703-907-7688 or at byb@CE.or9. 10 r+').<br><br> Y496 g4'17 WITh OuR FREE MARKETINg SuppORT Ces i8 >4:7 m&7k*9i3g p&793*7 b*+47*, ):7i3g &3) &+9*7 9-* 8-4w. W* 4++*7 & 7&3g* 4+ +7**, -ig-l> *++*c9i;* m&7k*9i3g 944l8 &3) 8:pp479 9-&9 -*lp >4: 7*&c- >4:7 g4&l8. a3) w* -*lp >4: c439i3:* 9-48* efforts Bost-s:ow wit: on9oin9, tar9ete6 analysis an6 oGr veriMe6 atten6ee aG6it.<br><br> Be-ore the Show " EJ:ibitor Works:oB Webinar Series , & c7&8- c4:78* i3 *++*c9i;* l4gi89ic8 +47 &ll 8-4w l4c&9i438, pl:8 Pr, m&7k*9i3g &3) m*)i& 9ip8 " EJ:ibitor ManGal , >4:7 g:i)* 94 *;*7>9-i3g 7*l&9*) 94 9-* 8-4w " EJ:ibitor 9s SoGrce Newsletter , p&ck*) wi9- ;i9&l i3+47m&9i43, i)*&8 &3) 3*w8 " MyCES EJ:ibitor portal , w-ic- l*98 >4: 97&ck &3) m&7k*9 94 >4:7 b*89 p748p*c98 b*+47*, ):7i3g &3) &+9*7 9-* 8-4w " CESweb.or9 , & )*)ic&9*) *=-ibi947 p&g* +47 *&8> &cc*88 94 k*> 8-4w i3+47m&9i43 " pre-re9istere6 me6ia lists, 84 >4: c&3 l&:3c- & 9&7g*9*) p7*-8-4w Pr bli9z " EJ:ibitor Invitations, +7** i3;i9&9i438 p74;i)*) b> Ces, +47 g*99i3g >4:7 b*89 p748p*c98 94 9-* 8-4w During the Show " Floor mana9ers w-4 -*lp >4: wi9- &3> l4gi89ic&l q:*89i438 " On-site sGBBort +74m 8*9-:p 9-74:g- m4;*-4:9 " EJ:ibitor sGrvival an6 welcome kits , c43ci8* c4mp*3)i:m 4+ *;*7>9-i3g >4: 3**) +47 & 8:cc*88+:l 8-4w " de6icate6 CES s:ow ofMces " EJ:ibitor Service Centers " EJ:ibitor hotline A-ter the Show " eventLea6s resGlts 9-&9 9*ll >4: w-4 >4: 8&w, w-4 >4: mi88*) &3) -4w 94 7*&c- 9-*m " T:e 2010 International CES Atten6ee AG6it , 6eliverin9 Breliminary resGlts in late FebrGary an6 Mnal 9&lli*8 i3 M&> " ConsGltations wit: yoGr CES Sales develoBment Team 9-&9 -*lp >4: &3&l>z* >4:7 8:cc*88*8 &3) b:il) 43 9-*m +47 3*=9 >*&7 11 r+'). Y496 g4'17 InCrease your Press exPosure JGmBstart yoGr me6ia covera9e at t:ese incre6ible events! CES unveile6: T:e OfMcial press Event of 9-* I39*73&9i43&l Ces 4++*78 *=-ibi9478 9w4 4pp479:3i9i*8 94 m**9 9-* p7*88, b:il) b:zz &3) 89&3) 4:9 9w4 m439-8 b*+47* 9-* 8-4w &3) 9w4 )&>8 b*+47* 9-* )4478 4p*3.<br><br> CES Unveiled@NY M*974p4li9&3 P&;ili43 | n*w y47k Ci9> P:9 >4:7 b7&3) i3 +7439 4+ 9-* m489 i3f:*39i&l 3&9i43&l m*)i&, i3cl:)i3g 97&)* &3) c438:m*7 p:b8, tv, 7&)i4 &3) 43li3* i3 9-* k*> w**k8 l*&)i3g :p 94 9-* -4li)&> 8*&843. t-i8 i8 9-* pl&c* 94 kick 4++ >4:7 p7*-8-4w p:blici9> &3) >4:7 m489 imp479&39 8&l*8 p*7i4)! CES Unveiled: The O-fcial Press Event o- the International CES s&3)8 e=p4 &3) C43;*39i43 C*39*7/t-* v*3*9i&3 | L&8 v*g&8 s9*&l 9-* 8-4w 9w4 )&>8 b*+47* i9 4p*38!<br><br> Ces u3;*il*) p:98 >4: +7439 &3) c*39*7 b*+47* m47* 9-&3 600 u.S. tra6e an6 consGmer me6ia reBresentatives, international reBorters from 20 coGntries an6 market an6 Mnancial analysts from aroGn6 t:e worl6&all in searc: of neJt year 9s mGst-:aves in c438:m*7 *l*c9743ic8. Top Media Names at CES Unveiled Events (2008 NY and 2009 Las Vegas) aBC n*9w47k n*w8 Bl44mb*7g r&)i4 CBs n*w8 Cnet Cnn Consumer Reports Financial Times g4 Tec:TV I394 t4m4774w wi9- dave graveline Investor 9s Business Daily Martha Stewart Living Newsweek The New York Times om3im*)i& Popular Science r*:9*78 Time Magazine The Wall Street Journal The Washington Post y&-44!<br><br> t*c- Zdn*9 12 i334v'8/437 ShOWCASE YOuR COMpANY 9S BEST dESIgN ANd ENgINEERINg WORK t-* p7*89igi4:8 I39*73&9i43&l Ces I334;&9i438 d*8ig3 &3) e3gi3**7i3g aw&7)8, *3)478*) b> 9-* I3):897i&l d*8ig3*78 s4ci*9> 4+ am*7ic&, 7*p7*8*39 4:989&3)i3g &c-i*;*m*398 i3 p74):c9 )*8ig3 &3) *3gi3**7i3g. C4mp*9* +47 94p -43478 &m43g 9-* m489 ;i8i43&7> c4mp&3i*8 i3 9-* i3):897>. t-* j:)g*8, m*mb*78 4+ 9-* m*)i&, i3)*p*3)*39 )*8ig3*78 &3) *3gi3**78, *;&l:&9* p74):c98 b&8*) 43 :8*7 ;&l:*, GniqGe featGres, contribGtions to en:ance6 livin9 an6 aest:etics.<br><br> honorees enjoy si9niMcant Bress *=p48:7* &3) 89&g* 9im* +47 p74):c9 )*m48. vi8i9 Cesw*b.47g/i334;&9i438 +47 )*9&il8. 13 a3 o6-'3/z'8/43 o3 a M/77/43 YOuR pARTNER FOR AdVOCACY, RESEARCh, EduCATION ANd MARKETINg t-* C438:m*7 el*c9743ic8 a884ci&9i43 (Cea) ® , p74):c*7 4+ 9-* I39*73&9i43&l Ces, b4&898 & m*mb*78-ip of more t:an 2,200 comBanies of all sizes, from all sectors of t:e in6Gstry.<br><br> OGr members rely on Gs to reBresent t:eir interests wit: vi9or, to Brovi6e vision an6 lea6ers:iB, an6 to Bresent a GniMe6 voice on BGblic Bolicy issGes. In a66ition to a6vocacy, t:ey receive some very Bractical beneMts, inclG6in9: " Free access to cGttin9-e69e market researc: " Savin9s on essential bGsiness services " Tec:nical stan6ar6s " Trainin9 an6 e6Gcation Bro9rams " peer events t:at keeB t:em connecte6 " promotional oBBortGnities In a66ition to t:ese beneMts, CEA members also receive t:e followin9 beneMts w:en eJ:ibitin9 at CES: " EJ:ibit sBace 6iscoGnts, GB to $5 Ber sq. foot " priority sBace selection " VIp statGs for 5-10% 6iscoGnts from gES eJBosition services " Free Barkin9 Bass-one Ber member comBany " Free VIp lGnc:eon tickets " uB to 55% off Innovations entries " discoGnts on atten6ee list rentals " use of CEA member loGn9es (m**9i3g 744m8 wi9- 7*8*7;*) 8c-*):li3g, b:8i3*88 8*7;ic*8, 7*+7*8-m*398) " Free online CES Bress list " SBecial reco9nition on ba69es, BlaqGes an6 6irectory listin9s " Member kit 6elivere6 to comBany in a6vance of t:e s:ow (m*mb*7 pl&q:*, p&7ki3g p&88, l:3c-*43 9ick*98 &3) m*mb*7 7ibb438) 14 t-* C438:m*7 el*c9743ic8 a884ci&9i43 (Cea) ® i8 9-* p7**mi3*39 97&)* &884ci&9i43 p74m49i3g g74w9- in t:e $173 billion u.S.<br><br> consGmer electronics in6Gstry. All BroMts from CES are reinveste6 into CEA 9s i3):897> 8*7;ic*8. 4i3) Cea 43li3* &9 Ce.47g.<br><br> t4 &cc4mm4)&9* 9-* )i;*78i9> 4+ 4:7 i3):897>, w* )i;i)* m*mb*78-ip i394 +4:7 m&7k*9-)7i;*3 c&9*g47i*8: " Re9Glar Members:iB: For comBanies t:at manGfactGre, 6istribGte or 6eveloB tec:nolo9y (:ar6ware &3) 84+9w&7*) " Associate Members:iB: For comBanies t:at con6Gct bGsiness wit:in t:e CE in6Gstry " Retailer/Inte9rator Members:iB: For comBanies t:at sell or install ConsGmer Electronics " International AfMliate Members:iB: For comBanies intereste6 in learnin9 more aboGt t:e u.S. market &3) *89&bli8-i3g & u.s. l4c&9i43 J4i3 Cea 94)&>, &3) b* p&79 4+ &3 47g&3iz&9i43 4+ p&88i43&9* i3)i;i):&l8 &3) c4mp&3i*8 w-4 8-&7* knowle69e an6 Bractice for t:e beneMt of all.<br><br> vi8i9 Ce.47g 94 b*c4m* & m*mb*7. 15 Y496 i3*9786y c433+)8/43 ALL YEAR LONg Cea 8p438478 & ;&7i*9> 4+ *;*398 9-&9 *):c&9* &3) c433*c9 m*mb*78 9-74:g-4:9 9-* >*&7. 474m 4:7 f&g8-ip I39*73&9i43&l Ces 94 9-* Cea I3):897> 447:m, w* w47k c439i3:4:8l> 94 g74w &3) 8-&p* 9-* +:9:7* 4+ c438:m*7 *l*c9743ic8.<br><br> a8 & Cea m*mb*7, >4: -&;* &3 *=cl:8i;* i3;i9&9i43 94 m489 4+ 9-*8* *;*398: CEA 2009 Winte0 ret0eat February 5 37, 2009 Jackson Hole, WY Digital Music F.0um East February 25 326, 2009 New York, NY G0eene0 Gadgets C.n&e0ence February 27, 2009 New York, NY EHX Sp0ing 2009 March 10 314, 2009 Orlando, FL PlugFest12 March 29 3April 3, 2009 Burlingame, CA CEA Washingt.n F.0um April 22 323, 2009 Washington, D.C. Digital Pat0i.ts Dinne0 April 22, 2009 Washington, D.C. LA Games C.n&e0ence April 28 329, 2009 Hollywood, CA CEA Techn.l.gy & Standa0ds Sp0ing F.0um May 11 315, 2009 St.<br><br> Louis, MO CoNNECTIoNS TM : The Digital Living C.n&e0ence and Sh.wcase June 2 34, 2009 Santa Clara, CA CEA Line Sh.ws June 10 311, 2009 New York, NY 13th Annual CEo Summit June 17 320, 2009 Dana Point, CA SINoCES 2009 July 9 312, 2009 Qingdao, China 2009 Techn.l.gy and Standa0ds Fall F.0um October 18 321, 2009 Phoenix, AZ CEA Indust0y F.0um October 18 321, 2009 Phoenix, AZ PlugFest13 November 8 313, 2009 CA CES New Y.0* P0ess P0eview Featu0ing CES Unveiled@NY November 10, 2009 New York, NY Futu0e .& Televisi.n November 18 319, 2009 East New York, NY 2010 Inte0nati.nal CES January 7 310, 2010 Las Vegas, NV 16 a8 8.+ t4p OF EVERYONE 9S REAdINg LIST Consumer Electronics Vision Magazine Cea 98 bi-m439-l> m&g&zi3* gi;*8 )*ci8i43 m&k*78, m&3:+&c9:7*78 &3) 7*9&il*78 &3 i38i)*7 98 p*78p*c9i;* 43 97*3)8, i88:*8, p4lici*8, *m*7gi3g 9*c-34l4gi*8 &3) imp479&39 b:8i3*88 3*w8. t-* *)i947i&l c439*39 is fres:, focGse6 an6 Mlle6 wit: insi9:ts aboGt t:e 6irection in w:ic: t:e CE in6Gstry is movin9. 447 &);*79i8*78, CE Vision 4++*78 & :3iq:* &3) p48i9i;* *3;i743m*39 i3 w-ic- 94 8-4wc&8* 9-*i7 p74):c98 &3) 8*7;ic*8, p74m49* 9-*i7 47g&3iz&9i438 &3) *=c-&3g* i3+47m&9i43.<br><br> An Industry cWho 9s Who d Reads CE Vision a);*79i8* i3 CE Vision , &3) w* 9ll )*li;*7 9-* 9&7g*98 >4: 3**) 94 7*&c-. h*7* 98 & b7*&k)4w3 4+ 4:7 &:)i9*) ci7c:l&9i43: " 23,000 Total Rea6ers " 13,224 C:airmen, CEOs/presi6ents/Owners " 2,334 global EJecGtives " 4,800 ManGfactGrers an6 En9ineers " 9,373 Retailers an6 distribGtors " 382 Analysts *Based on Nov/Dec 2008 Qualifed Circulation y4:7 c4mp&3> 98 p7*8*3c* i3 CE Vision 897*3g9-*38 >4:7 c47p47&9* b7&3), *3-&3c*8 >4:7 7*p:9&9i43 43 W&ll s97**9 &3) &ll4w8 >4: 94 c433*c9 wi9- p49*39i&l p&793*78 +74m 9-* i39*73&9i43&l &3) *3gi3**7i3g 8*c9478. a3) CE Vision i8 & p7*8*3c* &9 *;*7> m&j47 Cea *;*39 9-74:g-4:9 9-* >*&7, *=9*3)i3g >4:7 7*&c- *;*3 +:79-*7.<br><br> 17 Every Issue is Packed with Exciting News and Features I3 *;*7> i88:* 4+ CE Vision yoG 9ll Mn6 S:aBiro 9s SBectrGm, C4, Tec: SBeak, Market Insi6er, Eye on BGsiness, goin9 global an6 many more mGst-rea6 featGres. here 9s a Breview of t:e year 9s *)i947i&l c&l*3)&7 &3) 9-* *;*398 w-*7* CE Vision will b* &;&il&bl*: Editorial Calendar 2009 3 Consumer Electronics Vision JANuARY/FEBRuARY 3 2009 INTERNATIONAL CES ShOW ISSuE " CE Inte9rate6 in Cars " 3d Mobile devices " uWB: C:eckin9 t:e pGlse " proMle of Asian Lea6ers " green CE Backa9in9 " SpECIAL: Tec:nolo9y in Emer9in9 Markets: " Innovations 3 A look at t:e Winners in t:e Innovations 2009 d*8ig3 &3) e3gi3**7i3g s-4wc&8* " CES unveile6: A preview of t:e Latest pro6Gcts at CES s-4wc&8* e;*398: 2009 International CES Cea Wi39*7 r*97*&9 greener ga69ets Conference MarCh/aPrIL May/June JuLY/AuguST sePteMBer/oCtoBer NOVEMBER/dECEMBER 3 2010 INTERNATIONAL CES pREVIEW ISSuE " ToB Women in CE " how are BGsinesses Levera9in9 Web 2.0? " dRM 3 A MGsicians 9 persBective " T:e :i9:-en6 AG6io EJBerience " CE insi6e Was:in9ton " SpECIAL: global distribGtion an6 Retail s-4wc&8* e;*398: eh e=p4 sp7i3g Cea 98 W&8-i3g943 447:m " 3d printin9 an6 Mo6elin9 " distribGtion C:allen9es " di9ital Ima9in9/Stora9e SolGtions " hi9:-6ef vs.<br><br> BlGe-ray " LaBtoB/mo6em s:ow6own " SBecial: Vietnam s-4wc&8* e;*398: t*c-34l4g> & s9&3)&7)8 sp7i3g 447:m digi9&l d4w394w3 Ceo s:mmi9 2009 SINOCES " Ener9y WfMciency an6 green CE Initiatives " MpEg-4 hdTV " Smart-base6 Mobile Marketin9/Blo9s " uSB A6vances " home AGtomation " SBecial: RGssia " IpTV OBBortGnities " Enablin9 Tec:nolo9ies (e.9. c:iBs, software) " OGt6oor T:eaters " Mobile VoIp " Retail Strate9ies for t:e holi6ays " SBecial: global vs. Local Bran6in9 s-4wc&8* e;*398: Cea I3):897> 447:m t*c-34l4g> & s9&3)&7)8 4&ll 447:m digi9&l h4ll>w44) " Tec:Zones at t:e 2010 International CES " WiMaJ Roll-oGt " Flas: data Stora9e uB6ate " Mobile gamin9 " demo9raB:ic Marketin9 " SBecial: CorBorate StrGctGre to MaJimize global BGsiness " CES unveile6@NY: A First Look at CES debGts s-4wc&8* e;*398: Ces n*w y47k P7*88 P7*;i*w +*&9:7i3g Ces u3;*il*)@ny 18 h48 t4p/)7 WE 9RE ExpLORINg IN 909 a);4c&c> i8 & pill&7 4+ 4:7 mi88i43.<br><br> h*7* &7* 9-7** 4+ 9-* 94pic8 &9 9-* 94p 4+ 4:7 &g*3)& +47 9-* c4mi3g >*&7. Free Trade: P74m49i3g gl4b&l *=c-&3g* 4+ i)*&8 &3) 9*c-34l4gi*8, Cea 8:pp4798 p4lici*8 9-&9 p74m49* &3 4p*3 &3) +&i7 97&)i3g 8>89*m w47l)wi)*. t-* gl4b&l c438:m*7 *l*c9743ic8 i3):897> 7*li*8 43 m:l9i3&9i43&l *++4798 94 7*8*&7c-, )*;*l4p, )*8ig3, 84:7c*, p74):c*, 9*89, p&ck&g* &3) )i897ib:9* i98 p74):c98.<br><br> a33:&ll>, t:e 9lobal CE in6Gstry accoGnts for $390 billion in sales, aBBroJimately 31 Bercent of w:ic: is t:e u.s. m&7k*9 8-&7*. M47*4;*7, 9-i8 gl4b&l m&7k*9 i8 7&pi)l> *;4l;i3g &8 & 7*8:l9 4+ i334;&9i43, c438:m*7 6eman6 an6 t:e mo6iMcation of commercially oriente6 tec:nolo9ies an6 Bro6Gcts for :ome Gse.<br><br> CEA b*li*;*8 *=p&3)i3g gl4b&l 97&)* i8 k*> 94 b:il)i3g & 89743g*7 *c434m> &3) m&i39&i3i3g 4:7 w47l)wi)* 9*c-34l4g> l*&)*78-ip. CE Recycling: ob84l*9* p74):c98 c439&i3 ;&l:&bl* m&9*7i&l8 9-&9 c&3 b* 7*c>cl*) &3) 7*:8*). Cea i8 &c9i;*l> p:78:i3g & 3&9i43&l *3)-4+-:8* +7&m*w47k 9-&9 *38:7*8 &)*q:&9* +:3)i3g, *&8* 4+ c438:m*7 :8* &3) a consistent aBBroac:.<br><br> T:e framework inclG6es taJ cre6its, eco-6esi9n, a level Blayin9 Mel6 for retailers i3 &ll 89&9*8 &3) 43li3*, & 3&9i43&l 7*c>cli3g 9-i7)-p&79> 47g&3iz&9i43 &3) i3c*39i;*8 +47 89&9*-7:3 p74g7&m8 9-&9 c4mpl*m*39 +*)*7&l *++4798. Energy E-fciency: C438:m*7 *l*c9743ic8 c&3 b* i39*g7&l 94 84l;i3g c43c*738 &b4:9 -*&9 g*3*7&9i43 &3) *3*7g> c438*7;&9i43. W* 8:pp479 ;4l:39&7> p74g7&m8 )7i;*3 b> m&7k*9 +47c*8 &3) c438:m*7 :9ili9>.<br><br> W* &l84 b*li*;* 9-&9 gl4b&l g4;*73m*398 8-4:l) *mb7&c* f*=ibili9>, 8>3c-743iz*) 89&3)&7)8, c489-*++*c9i;*3*88, m*&8:7&bili9> &3) c4mpli&3c* wi9- mi3im&l &)mi3i897&9i;* &3) 97&)* b:7)*38. t4 l*&73 m47* &b4:9 9-*8* &3) 49-*7 -49 94pic8 &9 Cea, ;i8i9 Ce.47g/g4;*73m*39&++&i78, 47 c439&c9 p:blicp4lic>@Ce.47g. 19 em+6-/3- M'60+87 at Ces T:e C:inese market will accoGnt for 14.5 Bercent of t:e 9lobal CE revenGe in 2009 wit: revenGe eJBecte6 to toB $100 billion*.<br><br> Is yoGr comBany Bositione6 to caBitalize on t:is market? If yoGr comBany i8 &l7*&)> i3 C-i3& 47 l44ki3g 94 *=p&3) 94 C-i3&, sInoCes i8 & m:89-&99*3) *;*39. sInoCes i8 C-i3& 98 lar9est consGmer tec:nolo9y eJ:ibition an6 is certiMe6 by t:e u.S.<br><br> deBartment of Commerce eJBort 97&)* p74m49i43 p74g7&m. Join an estimate6 70,000 consGmer electronics Brofessionals an6 450 eJ:ibitors in more t:an 37,500 net sqGare meters of eJ:ibit sBace JGly 9-12, 2009 in Qin96ao, C:ina. sInoCes i8 & c4ll&b47&9i43 b*9w**3 9-* C438:m*7 el*c9743ic8 a884ci&9i43 (Cea) ® , 9-* C-i3& el*c9743ic C:amber of Commerce (CECC) an6 t:e Qin96ao MGniciBal peoBle 9s government.<br><br> I3 &3 *++479 94 m&=imiz* >4:7 8-4w *=p*7i*3c*, w* -&;* )*;*l4p*) p&ck&g*8 +47 i39*73&9i43&l *=-ibi9478 t:at inclG6e boot: 6iscoGnts an6 meetin9s wit: C:inese 9overnment ofMcials, toB retailers an6 )i897ib:9478. 447 m47* i3+47m&9i43, ;i8i9 www.sInoCes.c4m 47 *m&il *=-ibi9@Ce.47g. *According to a recent survey by the G#K Group and the Consumer Electronics Association.<br><br> 20 CES Business Development Stacey banche* Sales Coor6inator, SoGt: hall 3-4 &3) s&3)8 C43;*39i43 C*39*7 p:one: 703-907-4319 FaJ: 703-907-7691 8b&3c-*k@Ce.47g Tim Cassidy s&l*8 C447)i3&947, C*397&l h&ll, hig- P*7+47m&3c* a:)i4 &9 9-* v*3*9i&3 p:one: 703-907-5245 FaJ: 703-907-7691 9c&88i)>@Ce.47g Sha0i G0ay acc4:39 e=*c:9i;* p:one: 703-907-7025 FaJ: 703-907-7691 8g7&>@Ce.47g b0ian M..n n&9i43&l acc4:398 M&3&g*7 p:one: 703-907-7618 FaJ: 703-907-4176 bm443@Ce.47g Athena oli&& Sales Coor6inator, Nort: hall, SoGt: hall 1-2, &3) I334;&9i438 P4)8 p:one: 703-907-7661 FaJ: 703-907-4140 &4li++@Ce.47g ryan St0.wge0 a884ci&9* di7*c947, B:8i3*88 d*;*l4pm*39 p:one: 703-907-7679 FaJ: 703-907-7691 78974wg*7@Ce.47g CES Communications Allis.n Ca0ney s7. C4mm:3ic&9i438 C447)i3&947 p:one: 703-907-7603 FaJ: 703-907-7690 &c&73*>@Ce.47g CES Con-erences M.lly Milg0.m M&3&g*7, Ces C43+*7*3c*8 p:one: 703-907-7672 FaJ: 703-907-7030 mmilg74m@Ce.47g CES Marketing Michelle G0i&fn e=-ibi947 M&7k*9i3g M&3&g*7 p:one: 703-907-4392 FaJ: 703-907-4395 m9rifMn@CE.or9 CES Operations Lau0ie Lutz s7. di7*c947 p:one: 703-907-7984 FaJ: 703-907-8109 ll:9z@Ce.47g Gaiya be0u"e t-* v*3*9i&3-C438:l9&39 p:one: 703-907-7685 FaJ: 703-907-8130 g8im8@Ce.47g Ma0tha Sp0.ehnle M&3&g*7-Ces op*7&9i438 p:one: 703-907-5243 FaJ: 703-907-4150 m8p74*-3l*@c*.47g katie Swea0ingen M&3&g*7, Ces op*7&9i438-LvCC e=-ibi98 p:one: 703-907-7637 FaJ: 703-907-8131 k8w*&7i3g*3@Ce.47g Y496 c438')87 '8 ces t-* Ces 9*&m i8 7*&)> 94 &88i89 >4: wi9- >4:7 m&7k*9i3g i3i9i&9i;*8 +47 9-* :pc4mi3g 8-4w.<br><br> t4 )i8c:88 &3> 4+ 9-* i3+47m&9i43 i3 9-i8 g:i)*, pl*&8* c439&c9: N.elle Williams M&3&g*7, Ces op*7&9i438-h49*l8, t7&38p479&9i43, Lv hil943 &3) r*3&i88&3c* s:i9*8 p:one: 703-907-7623 FaJ: 703-907-4146 3willi&m8@Ce.47g CES Sponsorship and Promotional Opportunities Ti0a G.0d.n s*3i47 acc4:39 e=*c:9i;* p:one: 703-907-4324 FaJ: 703-907-4184 9g47)43@Ce.47g Liz Ta0di& C438:l9&39 p:one: 401-849-9300 FaJ: 401-849-0366 l9&7)i+@Ce.47g MyCES Exhibitor Portal Ed G.0ey vic* P7*8i)*39, n&9i43&l s&l*8 BdM*97ic8 p:one: 410-402-1070 FaJ: 410-455-0658 e).g47*>@b)m*97ic8.c4m Y496 c438')87 '8 cea t4 l*&73 m47* &b4:9 Cea, pl*&8* ;i8i9 :8 &9 www.Ce.47g. t4 j4i3, 47 94 7*c*i;* 9-* l&9*89 7*8*&7c-, pl*&8* c439&c9: CEA Communications Cindy Stevens Ce vi8i43 M&g&zi3*-di7*c947 p:one: 703-907-7609 FaJ: 703-907-7690 c89*;*38@Ce.47g CEA Con-erences ka0t0aice H..pe0 s*3i47 M&3&g*7, C43+*7*3c*8 p:one: 703-907-7582 FaJ: 703-907-7080 k-44p*7@Ce.47g CEA Government A--airs David G0.ssman P4lic> a3&l>89 p:one: 703-907-5224 FaJ: 703-907-5218 )g7488m&3@Ce.47g CEA Market Research and Library Shawn Dub0avac di7*c947 4+ r*8*&7c- p:one: 703-907-4305 FaJ: 703-907-4371 8):b7&;&c@Ce.47g Angela Tit.ne s7. M&3&g*7, r*8*&7c- Lib7&7> p:one: 703-907-7753 FaJ: 703-907-8126 &9i943*@Ce.47g CEA Membership Lau0ie kuli*.s*y s7.<br><br> M&3&g*7, M*mb*78-ip d*;*l4pm*39 p:one: 703-907-7562 FaJ: 703-907-8125 lk:lik48k>@Ce.47g Jamie reci. sp*ci&li89, M*mb*78-ip d*;*l4pm*39 p:one: 703-907-4346 FaJ: 703-907-8126 j7*ci4@Ce.47g CEA Technology and Standards b0ian Ma0*walte0 vic* P7*8i)*39 p:one: 703-907-7441 FaJ: 703-907-4193 bm&7kw&l9*7@Ce.47g Shazia McGeehan di7*c947, s9&3)&7)8 P74g7&m8 &3) C4mpli&3c* p:one: 703-907-7697 FaJ: 703-907-4192 8mcg**-&3@Ce.47g 21 Consumer Electronics Association (CEA) ® 1919 South Eads Street Arlington, VA 22202 703-907-7600 CE.org

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