of clean and correct posts - A cGo To d website for a network of users that are tired of being misled, insulted and unheard. cOnly professional and serious website service providers will invest on their image d cOnly professional and serious website service providers will invest on their image d Designed by: Karlo Adrianne R.<br><br> Aguilar Professional Commentator Moderator Lurker General Participant the Go-To company w www.newmediaservices.com.au e info@newmediaservices.com.au New Media Services JANUARY 2011 ISSUE JANUARY 2011 BUSINESS NEWSLETTER JANUARY 2012 ISSUE JANUARY 2012 BUSINESS NEWSLETTER Imagine you are an owner of a clothing business. In your website, here are the published items: o ensive expressions from customers who were not satis ed with your service, pictures of customers naked in the store, forums cursing your sales executives and a video showing an old lady wearing clothes in your tting room and this video generated comments making fool of the lady. Do you think you can have more customers?<br><br> Actually, no one would ever think of visiting your store after visiting your website. The bene ts of ONLINE Moderation READ MESSAGE COMPOSE MESSAGE SEARCH MESSAGE / USER EDIT MESSAGE ADD / DELETE USER Guarding your business 9s image online is the main task of content moderators. Sometimes, businesses do not realize how important it is to impose modera- tion until a simple published error ruined the business 9s image.<br><br> Do not wait for your business to learn its lesson in the hard way. Use moderation now and enjoy these bene ts. To have a website free from the above mentioned things is what you bene t from content moderation.<br><br> You protect your business 9s image in front of your customers and future customers. With content moderation, you are free from any lawsuit and accusations. Moderators keep you out from issues like racial and gender discriminations.<br><br> Moderators slash pictures that can create legal battles on ownership. They will not involve you in libel and moral defamation cases since items are thoroughly reviewed before these are published in your website. Moderation then keeps your public image law-abiding and innocent from social injustices.<br><br> In moderating blogs, comments, forums, chat rooms, you are ensuring a good relationship with your customers. You market your product when you satisfy their queries. Most of the time, customers join chat rooms in your website to ask about a newly-launched service.<br><br> While chatting with customers, you are already inviting them to avail of your service. Thus, moderating is an e ective advertising and public relations campaign. Moreover, when you praise your customers in blogs and forums, they will feel good and they will always return to your business.<br><br> When they praise your service in blogs, millions will read the blogs and will be interested in availing your service. When picture and video moderators conduct polls to know whether the pictures and videos are good or bad, they are creating recreations to customers. Remember, rating and answering polls is a leisure to respondents.<br><br> Moderation is part of troubleshooting also. When customers nd a picture or a video very degrading, content moderation immediately stops the fuel before it burns the whole business. Small issues can be magni ed into threats that can ruin a business.<br><br> It is the same thing with tweets that can be reposted by others and can create louder noise. Little opinions can be read by millions of people online and when they agree to them, your business is dead before you could op en your office the next day. If you moderate these items, you are trying to extend your business 9s life and expand its income.<br><br> CONTENT MODERATION VIDEO MODERATION CHAT MODERATION the Go-To company w www.newmediaservices.com.au e info@newmediaservices.com.au New Media Services JANUARY 2011 ISSUE JANUARY 2011 BUSINESS NEWSLETTER JANUARY 2012 ISSUE JANUARY 2012 BUSINESS NEWSLETTER The 1, 2, 3 of online moderation Online Moderation can be simpli ed in three simple working parts. Managing new posts and updates for multiple users sounds like a job that is tedious and quite confusing. Like a Cattle-Wrangler in charge of a herd of unruly cattle.<br><br> How do a set of cattle-wranglers manage to pull-o\x3 a feat as di\x2cult as a cattle drive? Thr ough proper management by employing herd dogs to keep the cattle in line, therefore minimizing the need for huge manpower. Any stragglers who move out of line are caught and saved.<br><br> This metaphor re ects how Online Moderation works. 1. Users with names that include abusive or obscene words.<br><br> Starbucks faced this problem when a user had included a swastika in their pro le picture. Options to tackle this are: block the user outright; or contact them and ask them to change their avatar. If they refuse, or they change it back, block them (sometimes it 2.<br><br> Obviously o\x3-topic posts. If a user posts something that is obviously o\x3-topic, it should be considered to be spam (particularly if it includes a link 3 this could take the use to a website that is infected with malware or contains o\x3ensive images, for example). Spam will disengage users and make your site less relevant and interesting to them.<br><br> The solution? Don 9t publish the post, or delete it. If necessary, block the user.<br><br> 3. Non-fans. By non-fans 9 we mean people who are leaving harassing messages (threatening chain mail style messages, for example) or people who are just trying to sell fans a product.<br><br> Options to tackle this are: block the post and if appropriate, contact the user to explain why; or block the user if this is possible. Note that in an open group on Facebook, you can 8t delete a user 9s pro le, but persistent o\x3enders can be reported to Facebook (and on other sites, through the relevant ereport it channel). www.wikidforum.com The Client or Website provides a set of rules and guidelines to be followed 1 The users, guided by the terms and conditions, upload and post as usual, unaware of the underlying system.<br><br> Any violators are caught and saved from the hassle and repercussions of inappropri- ate content 3 The Moderators follow these rules and provide reports. As well as identify other potential hazards as they lter uploaded or posted content 2 What should a brand look for when moderating content? O D A GOOD FORUM MODERATOR MUST KEEP AN EYE ON POST KEEP THE POSTS CLEAN & MOVE POSTS TO APPROPRIATE CATEGORIES WHEN THERE 9S NO NEW THREADS, SPARK DISCUSSIONS FROM TIME TO TIME VISIT THE FORUM AT LEAST ONCE PER DAY TOP TEN MODERATOR SKILLS sca olding presence communication enthusiasm cycles PLN presence socialising empathy sensitivity the Go-To company w www.newmediaservices.com.au e info@newmediaservices.com.au New Media Services POST MASTER JANUARY 2011 ISSUE JANUARY 2011 BUSINESS NEWSLETTER JANUARY 2012 ISSUE JANUARY 2012 BUSINESS NEWSLETTER For the next issue of NOX: Online presence is generally good because it marks visibility.<br><br> Learn how to track down your brand's social media reputation. + WWW MODERATION WWW MODERATION WHY CREATE A MODERATION DEPARTMENT WHEN YOU CAN HIRE EXPERTS WHO ARE ALREADY TRAINED AND WILLING TO WORK FOR YOU ? New Media Services 9 WWW Moderation i s a moderation system o ered to clients who want professional service for their website needs.<br><br> It ranges from text posts to le uploads and adheres to a set of guidelines that are tailor-made for and by any client. New Media Services has in its employ, a large team of experts to handle client-demands and assist in your company 9s goals by shouldering the weight of moderating undesired website threats like SPAM, Flames, Trolling, False Advertising, Outside liking, Illegal Programs/Scripts, Piracy and Censor Bypassing. Images Videos Wallpapers Ringtones on Music Blogs Comments Descriptions Tags Status Updates Usernames Avatars FEATURES: OUR MODERATION SCOPE HANDLES MULTIPLE MEDIUMS OF POSTS AND UPLOADS AND MAY BE MODIFIED TO FIT YOUR NEEDS.<br><br> OUR CURRENT FEATURES FILTER: MEDIA TEXT MISCELLANEOUS We have in our employ, live operators, reports analysts and quality con trol teams ready and able to serve you 24/7. (This is an excerpt from the o 3cial business document of WWW Modera on, NMS 9 online modera on services, wri!en by Ian Jason De La Cruz. You can download the full version at www.onlinemodera onservices.com) TRACK AND MONITOR WEB POSTS WITH EASE, SPEED AND ACCURACY.<br><br> TRACK AND MONITOR WEB POSTS WITH EASE, SPEED AND ACCURACY. PRIVILEGES FEATURES Admins Full access to the product function Client View latest post, statistics and own pro le Operators Add post, view latest post, view their pro les Reveals your real time posts Locates the site of each post De nes the channel of your post Quanti es your post for each channel and each operator Easy post detection and correction PostMaster is an invisible watchdog that will track your marke ng methods online in terms of blogging and social sites. All text and images contained in this newsle 7er is copyright of New Media Services© 2012, unless otherwise stated.<br><br> All rights reserved. No part of this newsle 7er may be used without the express wri 7en permission from the owners stated herein. New Media Services does not claim ownership to text, images, and logos, unless stated.<br><br> Owners retain copyright and any other rights they already hold.

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