George Whalin on Retail

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G eorge Whalin 9s experience in retail is extensive and Jrst hand. He started his career on the sales Koor and worked his way up. In the 1960s, he opened and managed the original Guitar Center on Sunset Boulevard in Hollywood, California.

He sold instruments to the Beatles, Rolling Stones, Jackson Five, Grateful Dead, and many more well-known and not-so-well- known musicians. After leaving the musical instrument business, he went into consumer electronics and ultimately took the position of senior training manager for a 125-store consumer electronics chain. In 1987, George founded Retail Management Consultants, which provides business-building services to retail companies and industry suppliers all across North America.

He has worked with a wide range of companies in every area of retailing from single-store merchants to leading national chains. His clients also include retail trade associations, buying groups, franchise organi- zations, and consumer products manufacturers. George 9s latest book, Retail Superstars: Inside the 25 Best Independent Stores in America , has had nothing but rave reviews since its release in June 2009.

His Jrst book, Retail Success, is now in its eighth printing and has been used in several university retailing courses. George regularly blogs at RetailerBlog.com, and his monthly Retail Management ... more. less.

E-Letter has subscribers all around the world. As one of the nation 9s most highly respected retail experts, George is regularly quoted in USA Today, The Wall Street Journal, Business Week, US News & World Report, CNNMoney, and numerous trade magazines and newspapers across the country. He 9s a regular guest on radio and TV newscasts commenting about current retail and consumer issues. George is a highly sought after speaker, each year delivering speeches and seminars for retail companies, associations, and consumer products manufac- turers and suppliers all across North America as well as interna- tionally. Rather than coff-the-shelf d topics, every presentation is tailored to the industry segment and can be totally customized to Jt your organization 9s goals and objectives. His presentations are information-packed, exciting, enter- taining, humorous, and motivational. But his top priority every time he speaks is to give audiences innovative ideas as well as practical, hard-hitting strategies and no-nonsense tools they can put to use right away to build their businesses, sell more merchandise, and better serve today 9s savvy consumers. As a cstudent d of retail George visits thousands of stores every year talking with front-line employees, store managers, owners, and customers. This in-store research gives him a unique perspective on retailing that he passes along to his audiences and readers. George has a passion for retail and everything he does from speaking to writing to consulting reKects that passion. George Whalin On Retail! ¯ BECOMING A RETAIL SUPERSTAR: Business-Building Lessons from America 9s Best Independent Stores ¯ STRATEGIES FOR A CHANGING RETAIL WORLD ¯ INTO THE FUTURE! Powerful Trends Shaping the Future of Retailing ¯ RETAIL SUCCESS! Increase Sales, Maximize ProJts, and Wow Your Customers in the Most Competitive Marketplace in History ¯ GREAT STORE MANAGERS MAKE GREAT STORES! ¯ STOP, LOOK, TOUCH, AND BUY: The Dynamics of Merchandising ¯ 12 POWERFUL ADVERTISING SECRETS Every Retailer Should Know ¯ POWER, PUNCH & PIZZAZZ! Create Advertising that Grabs Attention and Sells More Merchandise ¯ CUSTOMER-DIRECT MARKETING: Increase Retail Sales with High-Impact Direct Mail and E-Mail ¯ DOUBLE YOUR SALES and TRIPLE YOUR PROFITS with High-Impact Marketing and Promotions! ¯ COMPETITION? WHAT COMPETITION! Standing Out |in Today 9s Competitive Retail Marketplace ¯ EVERY CUSTOMER EVERY DAY! Taking Control of the Customer 9s Shopping Experience ¯ CUSTOMER-FOCUSED SELLING TO PUT GEORGE WHALIN TO WORK FOR YOUR ORGANIZATION, CONTACT: RETAIL MANAGEMENT CONSULTANTS 2382 CAMINO VIDA ROBLE, SUITE L CARLSBAD, CALIFORNIA 92011-1508 PHONE: 760-431-2910 FAX: 760-431-2915 800-766-1908 Come visit our web site: www.georgewhalin.com P R E S E N TAT I O N T O P I C S © 2009 by Retail Management Consultants. All rights reserved.

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