2007 Consumer Electronics Monitor

Time frame of last purchase for gift outside HH Time frame for future purpose If purchasing TV in next six months, approximate size of TV screen Combination TV Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purpose If purchasing TV in next six months, approximate size of TV screen Other TV Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purpose If purchasing TV in next six months, approximate size of TV screen DVR Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase DVD Portable Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purpose Is DVD player a HD-DVD Player Not Portable Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase VCR Ownership (800) 234-5973 claritas.com Tech Spec Attribute 1 Attribute 2 Attribute 3 Attribute 4 Attribute 5 Other Attributes MP3 Player Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Gaming Video Game Console Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase # of hours spent playing/week Who in HH plays? (gender, age) Video Game Network Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase # of hours spent playing/week Who in HH plays?<br><br> (gender, age) Portable Video Game Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase # of hours spent playing/week Who in HH plays? (gender, age) Computers Desktop Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase # of hours spent playing games online/week Laptop Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase # of hours spent playing games online/week Printers Single Function Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase How often ink cartridges or paper is purchased Multi-Function Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase How often ink cartridges or paper is purchased Monitor Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Cameras Film Camera Ownership Digital Camera Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Camcorders Film Ownership Digital Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase PDA Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Home Theater Ownership Attribute 1 Attribute 2 Attribute 3 Attribute 4 Attribute 5 Other Attributes Home Stereo Components Ownership Home Audio Network Technology Ownership Satellite Radio Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Cellular Phone Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Provider GPS Unit/Navigation Device Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Provider Mobile Video Device Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Provider Refrigerator Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Provider Top Loading Washing Machine Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Provider Front Loading Washing Machine Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Provider Combination Washer/Dryer Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Provider Clothes Dryer Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Provider Oven/Stove Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Provider Microwave Ownership Quantity Brand Time frame of last purchase Time frame of last purchase for gift outside HH Time frame for future purchase Provider Attribute 1 Attribute 2 Attribute 3 Attribute 4 Attribute 5 Attribute 6 Other Attributes Televisions Plasma How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Screen size HD TV/High Definition Ready Flat Panel, LCD How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Screen size HD TV/High Definition Ready DLP How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Screen size HD TV/High Definition Ready Rear Projection, CRT TV How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Screen size HD TV/High Definition Ready Rear Projection, LCD TV How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Screen size HD TV/High Definition Ready Combination TV How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Screen size HD TV/High Definition Ready Other TV How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Screen size HD TV/High Definition Ready DVR How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand DVD Player Portable How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Not Portable How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand MP3 Player How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Capacity (# of GB) Gaming Video Game Console How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Video Game Network How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Portable Video Game How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand THE NEXT SET OF QUESTIONS ARE FOR PURCHASES WITHIN THE PAST 6 MONTHS FOR TELEVISIONS, DVR, DVD PLAYER, MP3, GAMING, COMPUTERS, PRINTERS, MONITOR, DIGITAL CAMERA, DIGITAL CAMCORDER, PDA, SATELLITE RADIO, CELL PHONES, GPS UNITS, MOBILE VIDEO DEVICES, REFRIGERATOR, WASHING MACHINES, CLOTHES DRYERS, OVENS, AND MICROWAVES. Attribute 1 Attribute 2 Attribute 3 Attribute 4 Attribute 5 Attribute 6 Other Attributes Computers Desktop How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Processor type Size of hard drive, Additional features Laptop How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Processor type Size of hard drive, Additional features Printers Single Function How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Type (Inkjet, Laser, Photo Only) Features Multi- Function How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Features Monitor How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Type (LCD, Traditional CRT) Digital Camera How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Camera type, Number of mega pixels, Type of Zoom Other Features Digital Camcorder How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Type (Digital8, MiniDV, DVD, Hard Drive) PDA How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Features/functionality Satellite Radio How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Provider (XM, Sirius, Other) Where listened to/used (Home, Car, Portable) Cellular Phone How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Features/functionality GPS Unit/Navigation Device How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Type of unit/device Features/functionality Mobile Video Device How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Type of device Functionality Refrigerator How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Type of refrigerator Attribute 1 Attribute 2 Attribute 3 Attribute 4 Attribute 5 Attribute 6 Other Attributes Top Loading Washing Machine How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Front Loading Washing Machine How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Combination Washer/Dryer How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Clothes Dryer How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Oven/Stove How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Microwave How purchased Where purchased Why purchased from site/store/other Brands considered Brand chosen Why chose brand Other Questions For all products purchased within past 6 months Is product first ever for household, replacing another item in household, additional to others in household or as a gift for someone outside the household?<br><br> If item is replacement or in addition to one already owned, is it the same brand? Other brands already owned by household How far traveled for purchase (if purchased at a store) Location prior to purchase (if purchased at a store) Cost Person in household most actively involved in purchase # of TVs in household and # of working TVs TV Subscription Cable, Satellite Is a monthly fee paid for TV subscription Cable, Satellite How digital images are printed from camera or cell phone In-store Self Serve Kiosk, In-store Counter Service, Online, At home, Don 9t print Business owned by anyone in household PC experience level Beginner, Intermediate, Advanced, Expert # of hours Internet is accessed/week Interests and Technology Statements Four-point scale. Responses range from Agree Strongly to Disagree Strongly Important to keep up with latest news and information Like to spend time learning about things that interest me More interested in latest technologies than most people I always seem to be the first to try out a new technology Find it makes more sense to wait until the price goes down before I buy a new technology Find learning to use new technologies intimidating Don 9t really think we need all these new technologies Keeping up with new technologies is like a hobby for me Have no interest in keeping up with technology Prefer to wait until a technology has been proven in the market before buying it Often browse the paper for the best prices on electronic items Prefer to do most of my purchasing of electronic items online because it is convenient Do most of my research online for items I am thinking about purchasing Find that you get what you pay for with consumer electronic items Never bother to shop around because the price of electronics items are usually the same from store to store If several electronics items have the same basic feature, I 9ll pick the one with the lowest price Willing to pay more for an electronics item if it is from a reputable brand/manufacturer Generally do a lot of comparison shopping for consumer electronics items Prefer to shop in a retail store because I can get some assistance from the store 9s salesperson Make a point of having things that are unusual to what others have Tend to buy products or accessories as well Like to buy things that last a long time Tend to buy electronics items based on recommendations from family and friends Enjoy shopping for consumer electronics Like to buy products with less features to avoid complexity Like technology that reflects my personal style Technology should be simple to use and understand Want technology to keep me in charge and to know what 9s happening in the world Want technology that is inexpensive Want technology that has the greatest value regardless of price Want the latest technology regardless of price INT_COL_3004_V3_0407 Demographics Head of household age Household income Respondent gender Presence of children < 6 years old Presence of children 6-17 years old Marital status of household head Education level of male and female household head Occupation of male and female household head Type of present residence Tenure at present residence Household size Type of geographic area (rural, suburban, urban) Racial background Hispanic ancestry ZIP Code ZIP+4 Code DMA MSA FIPS Code Census Region PRIZM ® NE P$YCLE ® NE Income Producing Assets (IPA) Net Worth ConneXionsNE TM For more information, contact your Claritas representative at (800) 234-5973 or visit claritas.com .<br><br> ©2007 Claritas Inc. All rights reserved. Trademarks or other registered marks are the property of their respective companies.<br><br>

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