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J.D. Power and Associates and AUTO TEST Report: Daihatsu Ranks Highest

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(Page 1 of 2) J.D. Power and Associates and AUTO TEST Report: Daihatsu Ranks Highest in Satisfying New-Vehicle Owners in Germany Mercedes-Benz and Toyota Models Each Rank Highest in Two Award Segments Munich: 24 June 2009 4Daihatsu ranks highest among automotive brands in satisfying new-vehicle owners in Germany, according to the J.D. Power and Associates 2009 Germany Vehicle Ownership Satisfaction Study (VOSS) SM released today in cooperation with AUTO TEST .

For the first time since the launch of the study in 2002, Daihatsu ranks highest with a score of 843 on a 1,000- point scale. Daihatsu performs particularly well in two of four key measures: service satisfaction and ownership costs. Rounding out the top five brands are Alfa Romeo and Mercedes-Benz (tied at 835), BMW (834), and Audi and Toyota (tied at 831).

cProviding an exceptional vehicle ownership experience requires an understanding of customer expectations from the purchase process throughout the entire ownership lifecycle, d said Martin Volk, senior research manager at J.D. Power and Associates. cFor example, low fuel consumption and maintenance costs are among the most important purchase criteria for Daihatsu owners.

High-ranking brands consistently understand the most important needs of their customers and exceed their expectations. d Mercedes-Benz ... more. less.

and Toyota each receive two segment awards. Mercedes-Benz models earning awards are the E-Class (executive/luxury car) and CLK-Class (sports car), while Toyota receives awards for the Aygo (city car) and Corolla (lower medium car). Also receiving segment-level awards are the Daihatsu Sirion (small car), Renault Laguna (upper medium car), `koda Roomster (MPV) and Nissan Qashqai (SUV).<br><br> German automakers perform particularly well in the executive/luxury car and sports car segments. In the executive/luxury car segment, models by Mercedes-Benz and Audi capture the top two rank positions, while Mercedes-Benz and BMW sweep the top three rank positions in the sports car segment. cThe change in awareness towards customer satisfaction seems to have impacted the results of German manufacturers in a positive way, with Audi, BMW and Mercedes-Benz models performing well, d said Olaf Schilling, chief editor of AUTO TEST .<br><br> cThis is positive news among the negative headlines that have appeared during the past several months. d The study finds that satisfaction levels and brand loyalty are strongly linked, with more than 74 percent of highly satisfied customers reporting they cdefinitely will d consider buying the same vehicle make in the future. Conversely, only 30 percent of customers who report having a less-satisfying experience intend to do the same. cIn these challenging times, building on a loyal customer base by providing an excellent ownership experience could help automakers weather the current storm and come out even stronger once the automotive market recovers, d said Volk.<br><br> The redesigned 2009 Germany Vehicle Ownership Satisfaction Study (VOSS) is the successor study to the Germany Customer Satisfaction Index (CSI) Study. The 2009 study is based on more than 16,200 online interviews with German vehicle owners after an average of two years of ownership. The study includes 27 brands and 113 models.<br><br> Owners provide detailed evaluations of their vehicles and dealers, which cover 67 attributes grouped in four measurements of satisfaction. In order of importance, they are: vehicle appeal (32%), which includes performance, design, comfort and features; vehicle quality and reliability (26%); ownership costs (22%) including fuel consumption, insurance and costs of service/repair; and dealer service satisfaction (20%). The annual J.D.<br><br> Power and Associates study gives consumers access to reliable and accurate information about many vehicle models, and helps manufacturers provide high levels of satisfaction to their customers. More comprehensive study results are published exclusively in AUTO TEST, which is on sale Wednesday, June 24, 2009. A summary overview can be found in the June 26, 2009 edition of AUTO BILD.<br><br> About J.D. Power and Associates Headquartered in Westlake Village, California, U.S.A., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction.<br><br> The company 9s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.<br><br> About The McGraw-Hill Companies: Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor 9s, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries.<br><br> Sales in 2008 were $6.4 billion. Additional information is available at http://www.mcgraw-hill.com . About AUTO TEST AUTO TEST is a member of the international AUTO BILD group published by Axel Springer.<br><br> Since 2003, AUTO TEST has been the leading special interest magazine for readers who are planning to buy a new car. More than 500 cars are tested each year, with more than 1.8 million kilometers driven to provide readers with detailed and objective model reviews to help them choose the best car for their money. Readers can also find tips on cutting running costs, used cars, service, finance and accessories.<br><br> Media Relations Contacts: John Tews; J.D. Power and Associates; MI, USA; Tel: +1 (248) 312-4119; media.relations@jdpa.com Martin Volk ; J.D. Power and Associates; Surrey, UK; Tel: +44 (0)1483 207600; martin.volk@jdpa.com Tobias Franzke; AUTO TEST ; Tel: +49 (0)9122 985334; tobias.franzke@autobild.de This press release is provided for editorial use only.<br><br> No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. J.D.<br><br> Power and Associates press releases and media information can also be accessed at www.jdpower.com # # # (Page 2 of 2) NOTE: Three charts follow. (Page 1 of 2) 843 835 835 834 831 831 830 830 830 829 819 816 814 810 810 808 806 805 801 798 797 796 790 790 790 775 772 778 650 700 750 800 850 900 Daihatsu Alfa Romeo Mercedes-Benz BMW Audi Toyota Mazda MINI `koda Honda Volvo Mitsubishi Industry Average Dacia Volkswagen Suzuki Nissan Seat Renault Citroën Hyundai Ford Kia Opel Peugeot Fiat Chevrolet smart J.D. Power and Associates 2009 Germany Vehicle Ownership Satisfaction Study (VOSS) SM VOSS Manufacturer Index Ranking (Based on a 1,000-point scale) Included in the study, but not ranked due to small sample size are: Chrysler, Land Rover, Lexus, Porsche, SAAB and Subaru Source: J.D.<br><br> Power and Associates 2009 Germany Vehicle Ownership Satisfaction Study (VOSS) SM Charts and graphs extracted from this press release must be accompanied by a statement identifying J.D. Power and Associates as the publisher and the J.D. Power and Associates 2009 Germany Vehicle Ownership Satisfaction Study (VOSS) SM as the source.<br><br> Rankings are based on numerical scores, and not necessarily on statistical significance. No advertising or other promotional use can be made of the information in this release or J.D. Power and Associates survey results without the express prior written consent of J.D.<br><br> Power and Associates. City Car Toyota Aygo Kia Picanto Citroën C1 Small Car Daihatsu Sirion MINI Mini Nissan Note Lower Medium Car Toyota Corolla Toyota Auris BMW 1 Series Upper Medium Car Renault Laguna Toyota Prius Honda Accord Mazda 6 Executive/Luxury Car Mercedes-Benz E-Class Audi A6 Volvo V70 Sports Car Mercedes-Benz CLK-Class BMW Z4 Mercedes-Benz SLK-Class MPV `koda Roomster Volkswagen Sharan Mercedes-Benz B-Class Toyota Corolla Verso Volkswagen Golf Plus SUV Nissan Qashqai Mercedes-Benz M-Class Hyundai Tucson Top Three Models per Segment Overall VOSS Source: J.D. Power and Associates 2009 Germany Vehicle Ownership Satisfaction Study (VOSS) SM Charts and graphs extracted from this press release must be accompanied by a statement identifying J.D.<br><br> Power and Associates as the publisher and the J.D. Power and Associates 2009 Germany Vehicle Ownership Satisfaction Study (VOSS) SM as the source. Rankings are based on numerical scores, and not necessarily on statistical significance.<br><br> No advertising or other promotional use can be made of the information in this release or J.D. Power and Associates survey results without the express prior written consent of J.D. Power and Associates.<br><br> 822 805 789 837 830 830 839 836 835 856 855 847 847 846 839 874 863 833 846 842 840 840 840 858 843 833 856 J.D. Power and Associates 2009 Germany Vehicle Ownership Satisfaction Study (VOSS) SM (Page 1 of 2) Factors Contributing to Overall Vehicle Ownership Satisfaction Vehicle Quality / Reliability 26% Vehicle Appeal 32% Service Satisfaction 20% Ownership Costs 22% " Fuel consumption " Insurance " Cost of service/repairs " Service initiation " Service adviser " Service facility " Vehicle pickup " Service quality Satisfaction with the vehicle 9s performance, design, function and styling across nine areas: " Vehicle exterior " Vehicle interior " Storage and space " Audio / entertainment " Seats " Heating, ventilation and air conditioning (HVAC) " Driving dynamics " Engine / transmission " Visibility and driving safety Problems experienced with the vehicle across eight areas: " Exterior " The driving experience " Features / controls / displays " Audio / entertainment / navigation " Seats " Heating, ventilation and air conditioning (HVAC) " Interior " Engine / transmission Source: J.D. Power and Associates 2009 Germany Vehicle Ownership Satisfaction Study (VOSS) SM Charts and graphs extracted from this press release must be accompanied by a statement identifying J.D.<br><br> Power and Associates as the publisher and the J.D. Power and Associates 2009 Germany Vehicle Ownership Satisfaction Study (VOSS) SM as the source. Rankings are based on numerical scores, and not necessarily on statistical significance.<br><br> No advertising or other promotional use can be made of the information in this release or J.D. Power and Associates survey results without the express prior written consent of J.D. Power and Associates.<br><br> J.D. Power and Associates 2009 Germany Vehicle Ownership Satisfaction Study (VOSS) SM

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