at agencymagma.com Campaigns we 9ve created. A very small sampling o- How we see things right now. Insights Into Current Consumer Culture.<br><br> 11.1.09 The use o- digital is a way to unlock participation. Fueled by the latest iteration of the internet and the rise in social media, consumers are hyper-connected and expect information and communication to be instantly accessible. Their choices for how, what, and when they access info is pretty much unlimited.<br><br> Participation is as important as consumption. Consumers are not only receiving info 3 they 9re commenting, collaborating, and creating their own content. Rather than simply cconsuming d products, they 9re becoming the voices of products, and impacting the success or failure of companies, products and brands.<br><br> Leveraging digital media -or brand interaction and participation To stay relevant and keep consumers engaged, brands need to leverage digital media to create new tools, applications and experiences for consumers to connect with. is key. Encouraging brand participation calls for new approaches We want to help create experiences so interesting and meaning-ul that prospects and your most important consumers won 9t want to live without it.<br><br> Uno-fcial Case Study: Fusing o- technology and marketing 3 QR codes With our own dollars and without permission, we set out to demonstrate the viability of widely popular and technologically advanced QR Codes to illustrate the benefits of interaction. TED USE MOBILE Q R C O D E R E A D E R TO ACCESS. HUMANS NOT ©2009 agency magma, llc.<br><br> Case Study Confdential. Do not distribute. S NOT PERMITTED USE MOBILE Q R C O D E R E A D E R TO ACCESS.<br><br> HUMANS NOT PERMITTED USE MOBILE Q R C O D E R E A D E R TO ACCESS. H S NOT PERMITTED USE MOBILE Q R C O D E R E A D E R TO ACCESS. HUMANS NOT PERMITTED USE MOBILE Q R C O D E R E A D E R TO ACCESS.<br><br> H 1 week be0ore the SONY Pictures, District 9 movie premier , we launched an untraditional mobile & out o0 home campaign in key markets (NYC,SF, LA) 0or the movie using QR Codes. We extended the movie 9s storyline into the real world. Then, we turned mobile phones into keys that unlocked content o00 the street and the web.<br><br> ©2009 agency magma, llc. Case Study Confdential. Do not distribute.<br><br> D 9 ADS + MEDIA cCHECKPOINT d (Interactive Street Graphics) 300 slip-proo0 street graphics were placed near game stores, movie theaters and technology stores. Participants played along wi th the movie where aliens were being asked to identi0y themselves 0or relocation purposes. Users Googled cQr Code Reader d and downloaded one in a matter o0 seconds.<br><br> Our code played into the movie and was presented as entertainment, or a mini, subversive puzzle, but certainly not like a typical cad d. See the campaign video demonstration @ agencymagma.com/entertainment ©2009 agency magma, llc. Case Study Confdential.<br><br> Do not distribute. Every mobile scan was di--erent. Our ads randomly sent one o- 6 pieces o- content: trailers & backstories, the original short flm (25%) and humanbeingsaregreat.com (25%) ©2009 agency magma, llc.<br><br> Case Study Confdential. Do not distribute. cCAUTION: HUMANS NOT PERMITTED d (Interactive Tape Installations) Street caution tape wrapped around construction sites and sca00olding.<br><br> Tape was also csniped d over ads, around street corners and near movie theaters. Street teams posted over 12,000 yards across the big 3 cities. An interesting tactic that easily applied to the movie (where they were building a new space 0or the aliens to live).<br><br> They simply scanned the code 0rom the tape and connected to trailers and a viral microsite 0or an extended movie experience. HUMANS NOT PERMITTED USE MOBILE Q R C O D E R E A D E R TO ACCESS. HUMANS NOT PERMITTED USE MOBILE Q R C O D E R E A D E R TO ACCESS.<br><br> HUMANS NOT PERMITTED USE MOBILE Q R C O D E R E A D E R TO ACCESS. HUMANS NOT PERMI See the campaign video demonstration @ agencymagma.com/entertainment D 9 ADS + MEDIA ©2009 agency magma, llc. Case Study Confdential.<br><br> Do not distribute. 30,000+ impressions 50,000+ impressions DIGITAL OOH w/ QR-CODE BLOGS AND FORUMS 2,500 Clicks (impressions) 2,500 QR-CODE Clicks (from OOH) VIRAL WEBSITE HITS 1,800+ hits TWITTER 200 TWEETS avg. 250 views each more than 60 blog posts 125,000+ impressions One of the first successful QR-Code campaigns (in the U.S.) that generated very high consumer interaction.<br><br> ! Street graphics and outdoor in 3 major cities CAMPAIGN RESULTS TOTAL (ESTIMATED) MEDIA IMPRESSIONS: 206,800+ THOUSANDS o- impressions and gave people something to talk about, blog about and tweet about. With a limited budget we made (Where nerds and gamers hang out) Our media targets were: NYC LA Game Stores Bookstores Movie Theaters Technology Stores Construction Sites SFO We Create Experiences.<br><br> Not Just Advertising. Wrapped inside our content is advertising disguised as entertainment. Our mission is to create unique and proprietary experiences built around how people buy or consider products and brands.<br><br> We are Agency Magma. A very untraditional full-service advertising agency. We 9ve worked for some of the best brands in the world and have recently created some of the most highly-awarded, integrated creative around for brands like: Virgin Atlantic, Toyota, MINI Cooper, Hendrick 9s Gin, Method Home, Burger King, Comcast, Borders, American Express, Toyota, and Volkswagen.<br><br> Keep us on your radar. agencymagma .com Main Contact: Michael Ferrare michael@agencymagma.com P. 917.520.2892<br><br>

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