Services TRS 323 1 171 1 171 21 21 Furnitures-mattress-textile Stores FMT 396 1 166 1 19 147 85 47 39 Educational Institutes-schools EIS 265 1 165 1 165 37 37 Exhibitions EXH 301 1 164 1 164 40 40 Jewellery And Watches J&W 485 1 154 1 154 36 36 Restaurants-hotels And Night Clubs RHN 250 1 144 1 1 143 39 4 35 Airlines-airline Holiday AAH 208 1 129 1 129 29 29 Mobiles Telephone MOT 335 1 109 1 16 94 32 10 22 Shampoo And Conditioner SHC 168 1 102 1 69 32 68 60 8 Total Market 32431 15874 1596 14277 6162 2357 3805 Total TV Press Noor Islamic 531 50 481 Y2007 Y2007 Etisalat 489 335 154 Etisalat 335 Noor Islamic 481 Watani 252 252 Watani 252 Deyaar 209 Deyaar 209 209 Abu Dh.emiratiz. 147 Thinkblue.ae 176 Thinkblue.ae 176 176 E-vision 82 Salem Ahmed Mosa 155 Salem Ahmed Mosa 155 155 Family Dev.centr 70 Etisalat 154 Abu Dh.emiratiz. 147 147 Red Cresent Soc.<br><br> 60 Endurance Cup 133 Endurance Cup 133 133 Du 55 Lulu 125 Lulu 125 125 Noor Islamic 50 Adcb 122 Adcb 122 122 Sos 42 Nakheel 116 Nakheel 116 116 Dove 22 Mashreq Bank 81 E-vision 84 82 2 Sedar 22 Nissan 80 Mashreq Bank 81 81 Lg 21 Falcon City 73 Nissan 80 80 Lipton 17 Sherwoods 73 Falcon City 73 73 Muscat Festival 16 Manazel 72 Sherwoods 73 73 Canon 16 Better Homes 69 Family Dev.centr 73 70 3 Clear 15 Career Junction 68 Manazel 72 72 KFC 14 Shk.mohammed Est 67 Better Homes 69 69 Dubai Shop.fest. 13 Nadia 64 Career Junction 68 68 Vaseline 13 Vakson 63 Shk.mohammed Est 67 67 Sunsilk 13 National Bonds 62 Roads & Transp. 66 5 61 Nadia 64 64 Vakson 63 63 National Bonds 62 62 Canon 61 16 45 Total TV Press Red Cresent Soc.<br><br> 61 60 1 16558 1658 14900 Nivea 58 58 15874 1596 14278 Emirates Airlines 57 57 Landmark Propert 57 57 Abu Dhabi Islam. 56 56 32432 3254 29178 Du 55 55 Al Masah 54 54 Infiniti 53 53 Eta Star 53 53 Hyundai 52 52 Nokia 51 51 First Gulf Bank 50 50 Dubai Pearl 50 50 Dubai Shop.fest. 49 13 36 Ocean View 48 48 Aspire 48 48 Shk.mohd.i.football 46 46 Dynasty Zarooni 46 46 Dubai Waterfr.p.<br><br> 46 46 Eqarat 44 44 Zabadani 43 43 Sos 42 42 Al Futtaim 41 41 Finance House 41 41 Dubai Sports City 39 39 Hydra 38 38 Forsa 38 38 Group 7 Prop. 38 38 Shk.latifa Award 38 38 4x4 Motors 37 37 Oryx 37 37 Abu Dhabi Golf C 36 36 Opera Int`l 36 36 Citibank 36 36 Copyright @ Pan Arab Research Center - P.o.box 14680 dubai - Tel: 009714 3344080 For enquiries E-mail : monitoring@arabresearch.com Brand Total Week # 1 Week # 2 Week # 3 Week # 4 Period Ad Spend (000US$)-Jan'08 Brand Brand Current Week TV & Press Top Advertising Spend In ( 000 US$ ) Current Week Television Top Spenders(000US$) Current Week Press Top Spenders(000US$) 1 Space : TV = 30 Sec, Nwsp = 1/2 Page, Mag = 1 Full page Abrv. Jan'08 UpToDate - Category Top Categories Current Week Media Split (000US$) Media Split (Spaces) Markets : UAE Period :Jan'08 [ 08 Jan'08 - 14 Jan'08 ] Spend in (000 US$) WEEKLY SUMMARY ADVERTISING SPEND Media Split 000US$ [08-14Jan'08] 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% PDR BNS GCA TCS OR A RVP SP E T R C M N W SSD CVL ENT WS S O P S CC T AVP TRS FM T EI S EXH J & W RHN AAH M O T SHC TV PRESS Weekly Ad Spend (000US$) 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 Total TV Press Week 1 Week 2 Week 3 Week 4 Total Sh% Total Sh% TV Press Total TV Press Telephone Company-communication System TCS 11887 14 6166 14 6142 24 5349 5347 2 Shampoo And Conditioner SHC 5235 6 3072 7 3072 1015 1015 Government And Corporate Advertising GCA 4923 6 2439 6 2404 35 969 966 3 Television-radio-cable Network TRC 4203 5 2239 5 2058 181 1169 1146 22 Road Vehicles Products RVP 3596 4 1771 4 1739 32 682 675 7 Laundry And Cleaning Aids LCA 2480 3 1630 4 1630 586 586 Skin Cream And Oils SCO 2410 3 1403 3 1390 12 389 387 2 Entertainment-amusement-festival ENT 2444 3 1339 3 1219 119 691 680 11 Magazines-newspapers MNW 2239 3 1278 3 1268 11 1396 1394 2 Scents And Fragrances SAF 2385 3 1221 3 1160 60 493 487 6 Other Professional Services OPS 2416 3 1186 3 1165 21 914 910 5 Property Developer-real Estate PDR 2295 3 1095 2 1038 57 671 662 9 Tooth Paste And Dental Care Products TPD 1886 2 1091 2 1091 338 338 Chocolate And Biscuits CHB 1976 2 921 2 921 396 396 Soft Drinks - Carbonated SDC 1414 2 900 2 900 647 647 Organizations Advertising ORA 1856 2 896 2 895 1 551 551 0 Mobiles Telephone MOT 1084 1 781 2 775 6 344 343 1 Banks Services BAS 1401 2 746 2 734 12 288 285 3 Audio-video Productions AVP 1843 2 710 2 710 1119 1119 Toilet Soap Products TSP 1101 1 690 2 690 172 172 Hair Styling And Coloring HSC 1404 2 667 2 667 149 149 Tea And Coffee TAC 988 1 639 1 639 158 158 Toys And Hobbies TAH 1229 1 638 1 638 663 663 Computers-softwares And Accessories CSA 1189 1 626 1 544 82 628 620 8 Fast Food Restaurants FFR 1235 1 612 1 612 319 319 Total Market 84035 44262 43049 1213 32615 32451 165 Total TV Press Saudi Telecomm.<br><br> 982 982 Y2007 Y2007 Dove 838 838 Saudi Telecomm. 982 Al Khalediah A.h 117 Nokia 683 677 6 Dove 838 Thinkblue.ae 34 Pantene 661 661 Nokia 677 Fidelity Int`l 29 Clear 653 653 Pantene 661 Siemens 29 Lipton 592 592 Clear 653 Turkish Air. 20 Iraq 547 547 Lipton 592 Swatch 19 Goldi 509 509 Iraq 547 The One 19 Vaseline 489 489 Goldi 509 Al Wataniya 17 Coca Cola 478 478 Vaseline 489 Shell 16 Comfort 450 450 Coca Cola 478 Honda 16 Terrorist Campaign 434 434 Comfort 450 Alex West 16 Sunsilk 425 425 Terrorist Campaign 434 Midnight Poison 16 Zain 413 413 Sunsilk 425 Sun Guard 15 New Boy 409 409 Zain 413 At&t 14 Fair & Lovely 393 393 New Boy 409 Windows Mobile 14 Ford 374 374 Fair & Lovely 393 Panasonic 14 Pepsi 370 370 Ford 374 Cdw 14 Al Khalediah A.h 368 251 117 Pepsi 370 Dell 14 Olay 367 367 Olay 367 Grant Thornton 14 Head & Shoulders 347 347 Head & Shoulders 347 Greener Gadgets 14 Crest 341 341 Al Safi Danone 337 337 Mobily 331 331 Close Up 329 329 Signal 324 324 Total TV Press Hydra 322 322 39773 38043 1730 Lifebuoy 320 320 44262 43049 1213 Ariel 318 318 Herbal Essences 313 313 Arabsat 304 304 84035 81092 2943 Sedar 300 300 Mobinil 297 297 KFC 294 294 Mtg 291 291 Auditions Arabia 282 282 Mohammad Mojil 280 280 Dabur 274 274 Nissan 271 265 6 Sorouh 269 269 Vanish 267 267 Pert 257 257 Vodafone 256 256 Kinder 248 248 Koleston 240 240 Retzie 240 240 Tide 234 234 Nivea 234 221 12 Downy 233 233 Kiri 233 233 Kitkat 232 232 Braun 227 227 Pampers 221 221 Always 208 208 Dubai Shop.fest.<br><br> 208 208 Bambi 203 203 Kurdistan 199 199 Noor 194 194 Du 192 192 Power Horse 192 192 Copyright @ Pan Arab Research Center - P.o.box 14680 dubai - Tel: 009714 3344080 For enquiries E-mail : monitoring@arabresearch.com WEEKLY SUMMARY ADVERTISING SPEND Markets : Panarab Media Period :Jan'08 [ 08 Jan'08 - 14 Jan'08 ] Spend in (000 US$) Current Week Press Top Spenders(000US$) 1 Space : TV = 30 Sec, Nwsp = 1/2 Page, Mag = 1 Full page Abrv. Jan'08 UpToDate - Category Top Categories Current Week Media Split (000US$) Media Split (Spaces) Brand Current Week TV & Press Top Advertising Spend In ( 000 US$ ) Current Week Television Top Spenders(000US$) Brand Total Week # 1 Week # 2 Week # 3 Week # 4 Period Ad Spend (000US$)-Jan'08 Brand Media Split 000US$ [08-14Jan'08] 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% T C S SHC GCA TRC RVP LCA SCO ENT M N W S A F O P S PDR T PD C HB SDC O R A M O T BAS AVP TSP HSC T A C TAH CSA F FR TV PRESS Weekly Ad Spend (000US$) 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 Total TV Press Week 1 Week 2 Week 3 Week 4

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