Audi -Q7 Launch

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Page 1 of 2 Together, Direct Mail and Digital can help you learn more about your customers Royal Mail c ase study Audi 3 Q7 Launch Source: Mail Media Centre Date: 2008 Audi wanted to launch their Q7 model as personally as they could, to generate requests to test drive, and also to learn as much as they could about their prospects. 3,480 unique users loaded the disk (a response rate of over 10%). Of these, 830 (24%) have gone on to request a test drive, which was the primary objective of the pack.

You can get hold of more case studies showing how Direct Mail and Digital work together at www.mmc.co.uk/3D Together, Direct Mail and Digital can help you learn more about your customers Case study: Audi 3 Q7 Launch Page 2 of 2 Audi used Sony Personalised Integrated Media" 3 a mailed DVD containing rich, interactive and highly personalised content. Video content on the disc addressed each recipient personally and led them to a virtual 360-degree tour of the car 9s interior and exterior. The disc also provided an opportunity to view the TV commercial and gave the recipient a co-driver 9s view of an off-road test drive through ... more. less.

forests and across moors. A key feature of Personalised Integrated Media" is its rich and sophisticated interactivity. Audi were able to use this content to drive their prospects online to confirm their data, request a printed brochure and, importantly, book a test drive at their local Audi dealership 3 all in a click 3 by using the pre-filled registration form. You can get hold of more case studies showing how Direct Mail and Digital work together at www.mmc.co.uk/3D Royal Mail, the Cruciform and the colour red are registered trade marks of Royal Mail Group Ltd. Royal Mail Group Ltd, registered in England and Wales, number 4138203, registered office: 100 Victoria Embankment, London EC4Y 0HQ. © Copyright Royal Mail Group Ltd 2009. All rights reserved.

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