CMD 2009 Trends in the sporting goods market

You don't have the latest version of Adobe Flash Player.

Please update your flash player.

Please login or register to make a comment!

CMD 2009 Trends in the sporting goods market Roger Talermo, President and CEO May 27, 2009 Disclaimer " Statements in this presentation, which are not historical facts, such as expectations, anticipations, beliefs and estimates, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties which may cause actual results to materially differ from those expressed in such forward-looking statements. " Amer Sports assumes no responsibility to update any of the forward-looking statements contained herein.

No representation or warranty, express or implied, is made or given by or on behalf of Amer Sports or its employees or any other person as to the accuracy, completeness or fairness of the information or opinions contained in this presentation. 2 3 Canada $ 284 USA $ 338 Lat Am $ 17 Americas $134 World avg. $ 38.9 EU $ 177 Russia $ 23 Africa & ME $ 5 India $ 2 China $ 5 Asia $ 13 Japan $ 165 Annual sporting goods sales per capita Sporting goods sales in the US 4 Source: Reuters EcoWin USA, retail sales, y/y, %, 3 rolling average USA, sporting goods sales, y/y, %, 3 months ... more. less.

rolling average Manufacturers 9 sales of sporting goods in the US 0 10 20 30 40 50 60 70 1996 2000 2002 2004 2006 2007 2008 46 52 54 61 66 68 66 0 5 10 15 20 25 30 1996 2000 2002 2004 2006 2007 2008 16 18 18 22 26 26 25 0 5 10 15 20 25 30 1996 2000 2002 2004 2006 2007 2008 17 22 23 24 29 30 29 0 2 4 6 8 10 12 14 1996 2000 2002 2004 2006 2007 2008 9 9 9 10 12 13 12 Equipment Apparel Sporting goods, total Footwear Winter and Outdoor trends Alpine skis, total market development (sell-in volumes) 7 0 1 2 3 4 5 6 01/02 02/03 03/04 04/05 05/06 06/07 07/08 Millions Market trend 08/2009 USA -12% France -5% Austria -4% Italy -3% Swiss -2% Source: Amer Sports Skier participation rates 8 35 40 45 50 55 60 65 70 Millions of days USA Austria France Winter Sports Equipment 9 Bicycle production trend High-end cycling component market approx. 3 billion euros 10 Source: Nomura International (Hong Kong) Limited Cycling market in 2008 27 19 18 10 8 4 5 5 4 3 3 3 2 2 2 1 1 1 1 1 0 0,0 5,0 10,0 15,0 20,0 25,0 30,0 Amount of bicycles (millions) 11 Source : Observatoire du commerce du cycle/Bike Europe 2008 Ball Sports trends Racket sports 13 Team Sports 14 Golf 15 Golf, annual rounds played in the USA 16 Source: Allied Golf Associations -4 -3 -2 -1 0 1 2 Annual y/y rounds played, % -0,1% 2001 2002 2003 2004 2005 2006 2007 2008 -0,1% -3.0% -1.5% 0.7% 0.8% -0,5% -1.8% Fitness trends Fitness, health club memberships in US 18 0 5 10 15 20 25 30 35 40 45 1987 1990 1993 1997 2000 2002 2004 2005 2006 2007 17 21 23 28 33 36 41 41 43 42 Source: IHRSA Members in million The industry is in a period of low club growth in both the US and Europe 19 Source: IHRSA 2004 2005 2006 2007 2008 # of US clubs 26,830 29,069 29,357 29,636 30,022 % change 14.2 8.3 1.0 1.0 1.3 2004 2005 2006 2007 2008 2009 # of UK clubs 4,385 5,486 5,408 5,718 5,755 5,793 % change 25.1 -1.4 5.7 0.6 0.7 US clubs European clubs IHRSA data is inconsistent for total Europe. The U.K. club situation is a proxy for the most developed European fitness markets. The world 9s club members are concentrated in the wealthy countries of North America and Europe 20 Source: IHRSA 2008 Global Report (2007 data) # of memebers (millions) % of total 1. North America 48.4 45 2. Europe 38.9 36 3. Asia 8.8 8 4. South Africa 5.4 5 5. Australia 4.4 4 6. Africa 0.8 1 Total 107 100

less