FOR IMMEDIATE RELEASE June 2, 2009 Contacts: Laura Guder Brand Performance 859.282.8697 x17 firstname.lastname@example.org TYSTOYBOX.COM HELPS MAKE SCIENCE FUN WITH LAUNCH OF SID THE SCIENCE KID" ONLINE STORE ERLANGER, KY 3 TysToyBox.com ( www.tystoybox.com ), a Brand Performance company, announced today that it will launch the online store for the PBS KIDS® 9 popular preschool television series Sid the Science Kid on July 1. The online store will initially carry cprint on demand d apparel, as well as other licensed product, beginning with DVDs of the show 9s first season. Through the agreement with The Jim Henson Company, Ty 9s Toy Box will offer its cprint on demand d apparel program, where customers can personalize t-shirts, sweatshirts and hoodies, featuring Sid, the cinquisitive youngster, d his classmates Gabriela, Gerald, and May, Teacher Susie, and Sid 9s family members 3 mother Alice, father Mort, Grandma, and baby brother Zeke.
c Sid the Science Kid is not only a hit with preschoolers, but also with parents who want to foster their children 9s curiosity about the world around them, d said Ty Simpson, CEO of Brand Performance, parent company for Ty's Toy Box. cTy 9s Toy Box is pleased to be the ... more. less.
exclusive online destination for Sid the Science Kid licensed character merchandise, and we look forward to growing the line throughout the summer and fall with plush products and other great items. d With questions like "Why does my stomach growl? d and cWhat is a cloud made of?" Sid the Science Kid answers the burning questions that most preschoolers ponder. Co-produced by The Jim Henson Company and PBS affiliate KCET/Los Angeles, Sid the Science Kid uses humor and music to guide children as they discover that science is all around them.<br><br> A robust Web site featuring free games, resources and activities for families and educators to extend the learning experience is available at www.pbskids.org/sid . Sid the Science Kid premiered on PBS KIDS in September, 2008. About Ty 9s Toy Box, LLC Ty 9s Toy Box, LLC ( www.TysToyBox.com ) is a leading multi-channel e-tailer of licensed character brands, specializing in the creation, management, marketing and fulfillment of comprehensive, dedicated marketplaces that carry the full breadth of officially licensed product available for each brand.<br><br> One of the Brand Performance companies, TysToyBox.com has been responsible for launching breakthrough entertainment brands and cultural favorite classic characters online via its toy and merchandise stores, becoming a leading e-tail destination for character fans worldwide. Currently, TysToyBox.com features such popular brands as Yo Gabba Gabba", Super Why!", Curious George", Wow Wow Wubbzy", Care Bears", Ben 10", Barney", Caillou", Max & Ruby" and others. For more information, visit the corporate site at www.BrandPerformance.com .<br><br> # # # The Jim Henson Company has remained an established leader in $amily entertainment $or over 50 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators o$ the world $amous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards. Recent credits include the Emmy® nominated cSid the Science Kid, d cDinosaur Train d cWilson & Ditch: Digging America d and cPajanimals. d Features include cThe Dark Crystal, d cLabyrinth, d cMirrorMask, d and cUnstable Fables d and television productions include cFraggle Rock d and the sci-f cult series cFarscape. d With additional locations in New York and London, The Jim Henson Company is headquartered in Los Angeles on the historic Charlie Chaplin lot, complete with soundstage and postproduction $acilities.<br><br> Independently owned and operated by the fve adult children o$ $ounder Jim Henson, the Company is also home to Jim Henson 9s Creature Shop", a pre-eminent character-building and visual e$$ects group with international flm, television and advertising clients, as well as Henson Recording Studios, one o$ the music industry 9s top recording $acilities known $or its world-class blend o$ state-o$-the-art and vintage equipment. The Company 9s Henson Alternative brand recently launched the New York run o$ cStu$$ed and Unstrung, d a live puppet improvisational show at the Union Square Theatre. http://www.henson.com<br><br>