NEO introduces NEO Cricket Channel

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1 NEO introduces NEO Cricket channel ___________________________________________________________ Newly launched shows top TRP charts Mumbai, April 9 th , 2008: Enthused by the stupendous success of new shows launched two weeks back i.e. Dial C for Cricket and Sportszone , NEO Sports Broadcast Pvt. Ltd.

will introduce a fully cricket dedicated 24x7 television channel branded NEO Cricket from the early hours of Thursday 10 th April 2008. The Company will therefore own and operate two 24x7 sports channels branded NEO Cricket and NEO Sports with NEO Cricket being completely dedicated to cricket events and programs and NEO Sports showcasing a mix of all sports including cricket, football, tennis, golf, motorsport, badminton, beach volleyball and many others. Mautik Tolia, Creative Director & Head of Programming 3 NEO, says, cOver the past few months we conducted intensive consumer research which led us to conclude that the viewer is now ready to consume cricket in a whole new way, going beyond just live cricket into the realm of what we call Cricketainment 3 a blend of cricket and entertainment.

That is exactly what NEO Cricket will deliver. d NEO 9s recently launched shows Sportszone & Dial C for Cricket have met with outstanding success occupying the ... more. less.

top 3 TRP slots across all sports channels in the genre of sports shows as the following table shows. Source: TAM, TG: CS Males SEC A 25yrs+, All India Interestingly, the SEC A viewership of Sportszone and Dial C for Cricket is 100% and 60% respectively higher than SEC ABC viewership clearly indicating that upscale and educated audiences have developed an immediate affinity for Cricketainment . Inspired by the success of these 2 shows, NEO Cricket will launch 8 new Cricketainment shows in April & May taking the total number of custom produced shows to 10 and the total number of weekly custom produced original programming to 33 hours, in addition to nearly 200 days of live cricket in 2008 including at least 4 International cricket series featuring India. With NEO Cricket 9s Rank Channel Date Day Start Time Programme TRP 1 Neo Sports 28/03/08 Fri 7:30 PM SPORTS ZONE 0.62 2 Neo Sports 26/03/08 Wed 11:00 PM SPORTS ZONE 0.23 3 Neo Sports 28/03/08 Fri 10:02 PM DIAL C FOR CRICKET 0.22 4 Zee Sports 24/03/08 Mon 10:42 PM SPORTS PLANET 0.20 5 Neo Sports 26/03/08 Wed 7:34 PM SPORTS ZONE 0.20 TRPs - Top 5 sports shows 23-29 March 2008 2 emphasis on Cricketainment it expects to dominate viewership for custom produced sports shows triggering a shift in sports program viewing. Says Harish Thawani, Chairman 3 NEO, cI believe we are making a game changing move in sports broadcasting and have begun to redefine the way sports in general and cricket in particular will be consumed with our thrust towards Cricketainment . d A comparison with leading sports shows on leading news channels immediately proves just how spectacular the early success of NEO 9s new shows has been. Source: TAM, TG: CS Males SEC A 25yrs+, 26-29 March, 2008, All India This is in addition to NEO Sports occupying the Top 10 spots in the last week of March across all sports channels (all events and programmes). Source: TAM, TG: CS Males SEC ABC 15yrs+, All India Rank Channel Date Day Start Time Programme TRPs 1 Neo Sports 28/03/08 Fri 14:34 L/T FUTURECUP-08 1 TEST SA/IND 2.65 2 Neo Sports 29/03/08 Sat 9:28 L/T FUTURECUP-08 1 TEST SA/IND 2.41 3 Neo Sports 28/03/08 Fri 12:09 L/T FUTURECUP-08 1 TEST SA/IND 2.02 4 Neo Sports 29/03/08 Sat 12:11 L/T FUTURECUP-08 1 TEST SA/IND 1.85 5 Neo Sports 28/03/08 Fri 9:28 L/T FUTURECUP-08 1 TEST SA/IND 1.76 6 Neo Sports 27/03/08 Thu 15:33 L/T FUTURECUP-08 1 TEST SA/IND 1.44 7 Neo Sports 28/03/08 Fri 14:18 EXTRA COVER 1.18 8 Neo Sports 29/03/08 Sat 14:47 L/T FUTURECUP-08 1 TEST SA/IND 1.04 9 Neo Sports 27/03/08 Thu 9:28 L/T FUTURECUP-08 1 TEST SA/IND 0.93 10 Neo Sports 26/03/08 Wed 9:28 L/T FUTURECUP-08 1 TEST SA/IND 0.90 Top 10 on sports channels (all events & programmes) 23-29 March 2008 TRPs - Sports based shows 0.62 0.22 0.08 0.06 0.05 0.04 0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 Sportszone- Neo Sports Dial C for Cricket - Neo Sports Turning Point - NDTV 24x7 The Game - Times Now LOC Love of Cricket - CNN IBN Sports Unlimited - NDTV 24x7 3 ______________________________________________________________________________ More about NEO Cricket NEO Cricket has the exclusive broadcast rights for all international and domestic cricket played in India. It also has exclusive broadcast rights for international cricket played in Bangladesh and Kenya as well as BCCI 9s offshore cricket series. In 2008 NEO Cricket will broadcast a minimum of 6 International cricket series including 4 featuring India, adding up to nearly 200 days of live cricket. In addition NEO Cricket will air as many as 10 Cricketainment shows, 4 of which are daily shows such as Dial C for Cricket, Sportszone, Encounter , etc. More about NEO Sports NEO Sports holds the exclusive rights to top drawer football (Italian Serie A and Bundesliga), Tennis (WTA Tour & select ATP tournaments), Golf (US PGA Tour), Badminton (IBF Thomas & Uber Cup, BWF Super Series), Beach volleyball (AVP World Series). Additionally NEO Sports will air a host of leading sports magazine shows. NEO Sports will also carry live coverage of cricket in Hindi and other regional languages. Details of new shows to be aired on NEO Cricket Shows Frequency 1 Sportszone Daily 2 Dial C for Cricket Daily 3 Baat & Bowl weekly 4 Jaya He Bi-weekly 5 Ballebaaz Bi-weekly 6 The Great Indian Run Chase Bi-weekly 7 Tour Diary Bi-weekly 8 Cricket&Tadka Marke weekly 9 Encounter Daily 10 Night Cricket Daily 4 For further details please contact: Amrita Pai Manager 3 Marketing Communications Neo Sports Broadcast Pvt. Ltd Tel: 26352000/ext: 135 Cell No: 9821872502 Email id: apai@neosports.tv Rositha Dsouza/ Smita Roy Buzz PR Tel:66681930 / 31 Email id: smita.roy@buzzkaro.com/ rositha.dsouza@buzzkaro.com

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