Press Release - Singapore Brand Awards 2003. Homegrown Consumer Electronics Brand "Akira" Is Double Winner At The Singapore Brand Awards 2003 AKIRA named among "The Strongest Singapore Brands" and as the "Brand to Watch" at IE Singapore's Singapore Brand Awards 2003 Singapore, 19 Nov 2003 3 Singapore's homegrown AKIRA brand of consumer electronics products was named today as one of the 15 "Strongest Singapore Brands" and was also singled out as the "Brand to Watch" at IE Singapore's Singapore Brand Awards 2003. This event honours brands with strong local and international appeal.
Ms. Julia Tong, Executive Director of SGX Mainboard-listed TT International Ltd , received the two awards from Dr. Vivian Balakrishnan, Minister of State for Trade & Industry and National Development at the awards ceremony.
Fifteen Singapore brands, including AKIRA, were named among the "Strongest Singapore Brands". This accolade recognises Singapore-based companies that have excelled in building both brand value and brand strength. Four 'Special Awards' were also given out.
Of these, AKIRA was named winner of the "Brand to Watch" category which "recognises an upcoming and promising Singapore brand". Commenting on the two awards won by AKIRA, Ms. Tong said: "AKIRA's value-for-money market positioning and strong commitment to our customers have ... more. less.
enabled the brand to grow dramatically in the mass-market segment of some 60 countries in which our products have been sold.<br><br> "The two awards underscore the significant efforts by AKIRA to position itself as an up-and-coming brand for consumer electronics, and will help take the Company to its next stage of growth," she said. For the first half of the financial year ending 31 March 2004, AKIRA recorded sales of S$99.4 million, a year-on- year increase of 61%. Started in 1994, AKIRA now offers a comprehensive range of audio-visual, household and home appliances products, including television sets, LCD TVs, plasma TVs, DVD players, VCD players, home theatre systems, hi-fi sets, microwave ovens, refrigerators, washing machines among others.<br><br> Recently, AKIRA diversified into lighting products and games, toys and accessories. The Singapore Brand Award aims to spearhead the use of branding as a strategic corporate tool for local companies to differentiate itself from its competitors, to fortify its customer base and to enhance its bottom-line. ~ ENDS ~ Background TT International is an Asian MNC with a strong expertise in penetrating into emerging markets worldwide.<br><br> Established in 1984, and listed on the SGX in June 2000, its core businesses are: Trading and distribution of electrical and electronics products; Marketing and sale of its AKIRA brand of consumer electronics products; and Third-party warehousing & logistics services and localized assembly activities. Headquartered in Singapore, and with its established regional offices around the world, it is one of Singapore's leading international traders of electrical and electronics products. For the past 19 years, the Group has established strong business relationships with more than 100 suppliers and has successfully and profitably provided customized, valued-added services to meet its customers' needs in more than 60 countries worldwide.<br><br> TT International's AKIRA brand of consumer products that includes a full range of audio-visual products, household products and home appliances, has a market coverage of 60 countries worldwide. The Group is fully committed in providing total supply chain management services to its customers. Its aim is to strengthen its global reach and it will continue to position its business activities to remain focused on its mission of making the world its market.<br><br> More information can be found at: http://www.tt-intl.com For more information please contact: Ms. Julia Tong-Sng Executive Director TT International Limited 10 Toh Guan Road #10-00 TT International Tradepark Singapore 608838 Tel: 65-6793-0110 Fax: Fax: 65-6793-8041 Email: email@example.com Mr. Teoh Eong Kow Chief Financial Officer TT International Limited 10 Toh Guan Road #10-00 TT International Tradepark Singapore 608838 Tel.: 65-6793-0110 Fax: 65-6792-0587 Email: firstname.lastname@example.org Issued on behalf of the company by: WeR1 Consultants Pte Ltd 29 Scotts Road Singapore 228224 Tel: 65-6737 4844 Fax: 65-6737 4944 (Contact: Lai Kwok Kin ( email@example.com ) or Sophia Ang ( firstname.lastname@example.org )<br><br>