1 1 EMC CONFIDENTIAL 4 INTERNAL USE ONLY Interactive Content Management Powered by EMC Documentum Web and Digital Asset Management Technologies USA Techset (10 July 07) 2 Interactive Content 3 The Engaged Audience Customers Employees Partners The goal of the engaged audience is a deeper, more persistent relationship, where branded communications influence behavior. Often characterized by driving revenues Archival Transactional Interactive Collaborative 2 3 A Closer Look At Interactive Content " Commercial Ad " Training Video " Corporate Presentations " IPTV " Product Images " Catalog Photos " Medical Pictures " Illustrations " Maps &.personalized, dynamic, rich, captivating means for delivering a message or digital product to an audience " Audio spots " Music " Streaming " Company Websites " Flash Demos " Office documents " Publishing Materials 4 Working with Interactive Content Video PowerPoint Audio Images Page Layouts Web Pages Interactive Content Types Work Style Creative processes across a variety of teams Numerous communications High volume of information, time consuming Technology Challenges Large files, complex formats Specialized tools, design and brand is key Exponential content growth, new channels Business Drivers Time to market pressure Brand awareness, rich customer experience Innovation and returns on investment (ROI) Unique Environment for Interactive ... more. less.
Content Enabling Technologies: Digital Asset Management Web Content Management XML Management Targeted Solutions for Interactive Content Edit Fit to Print Review Approve Edit Review Approve Marketing Automation Marketing Resource Management Collateral Development Editorial Workflows Multi-Channel Communications Web Publishing Corporate Intranet Editorial or Technical Publishing e-Learning/ Training Mobile Content Delivery/ IPTV Media Management Brand Center Video Library Image Library 3 5 Future Implications? 6 DAM, WCM & XML Technologies Enabling Technologies: Digital Asset Management Web Content Management XML Management Targeted Solutions for Interactive Content Edit Fit to Print Review Approve Edit Review Approve Marketing Automation Collateral Development Marketing Resource Management Editorial Workflows Multi-Channel Communications Global Web Presence Corporate Intranet Editioral or Technical Publishing e-Learning/ Training Mobile Content Delivery/ IPTV Media Management Brand Center Video Library Image Library Media Repository Media Intelligence " Media Library " Audio Library " Video Library " Native XML & Metadata Management Process Management Creative Efficiency " Process Design " Creative Production Workflow " Collaboration & Program Management " Authoring Tools & integrations Multi-Channel Publishing Effective Communications " Format Transformations " Streaming Media " Replication " Personalization " Secure Delivery " Encryption, IRM, BRM " Smart cache " High Availability ICM Technologies 4 7 Web Publishing " Global Web Presence " Empowered Web Publishers Partners " BEA " WebTrends/ Unica " SIs: Crown, Bluefish, Preficient, etc.<br><br> Global 2000 Marketing Resource Mgmt " Automate Marketing " Brand Center " Reuse Content Partners " Adobe CS " Document Sciences " Unica Global 2000 Corporate Learning " Repurpose Content " Support content types for learning Partners " Plateau " SIs Global 2000 Technical Publishing " Improve Technical Documents, Customer Service " XML (DITA) Publishing Partners " Adobe, PTC, XMetal " Flatirons A&D High Tech Manufacturing Editorial Publishing " Streamline Editorial Production " Reuse Content Partners " WoodWing " Adobe InDesign " Flatirons Global 2000 Publishing Government Business Solutions Powered by ICM Work with an ecosystem of partners to deliver solution built on top of our Interactive Content Platform Video Production Mgmt " Automate Creative Processes " Manage, archive large formats Partners " Gorilla " Adobe Global 2000 Media Entertainment Interactive Content Management Technologies Media Repository and Archive Creative Process Automation Multi-Channel Publishing 8 " (extr.) Large files " Limited capacity " Lots of material (raw) " No video library " Editing done using (HQ) files stored on network Documentum offers a Digital Asset library where content can be stored, protected and archived Optional components allow on-demand streaming, transformations and editing Challenges for video and digital assets 5 9 ISP/SAAS/Hosted solutions 10 Interactive Content Technologies 3 The Architecture Media Repository & Archive Media Intelligence " Media Library " Audio Library " Video Library " Native XML & Metadata Management Process Automation Creative Efficiency " Process Design " Creative Production Workflow " Collaboration & Program Management " Authoring Tools & integrations Multi-Channel Publishing Effective Communications " Format Transformations " Streaming Media " Replication " Personalization " Secure Delivery " Encryption, IRM, BRM " Smart cache " High Availability DOCUMENTUM PLATFORM ALL CONTENT TYPES RICH SET OF CONTENT SERVICES MULTIPLE CLIENT ACCESS POINTS 6 11 RICH SET OF CONTENT SERVICES Digital Asset Ingestion Rich Media Intelligence Information Rights Management Unified Desktop & Ent. Search Automatic Information Classification Basic Content Services Business Process Management Web Publishing Email Ingestion Compound Document Management Content Transformation Security & Rights Management Life-cycle Management Web site Management Archiving Business Process Optimization ALL CONTENT TYPES Images Flash Audio Video Rich Media Discussions IM Notes Projects Collaborative Paper Fax Images Reports Scanned Images Fixed Email Messages IM Messages Chats Messaging Documents Spreadsheets Presentations Notes Documents HTML SGML WML XML Web Interactive Interface Authoring Tool Integration Web Site Management Portals & Enterprise App Rich Media Management Web Content Management Collaborative Workspaces Enterprise Search Media Repository and Archive Creative Process Automation Multi-Channel Publishing 12 Digital Asset Manager Features Thumbnails Transformations (Document and Media) Storyboards and Active Preview Collections Video Streaming for playback Mac Support IP Rights Management Usage Tracking Loupe Display Thumbnail-Only View Transformation Indicator Transformation Wizard Learning Services Power Point Management 3 Assembly 3 Search Video Management 3 Video Details 3 Storyboards 3 Send to Avalon Enterprise Publishing 7 13 Digital Asset Management 3 Repository 3 Image/Web Management 3 Video Management 3 Medical Image Management Marketing Resource Management 3 Brand Center 3 Presentation Library 3 Marketing Communications Production Enterprise Publishing 3 Editorial Publications 3 Page Layout Management Broadcast and Video Archiving 3 MCDS, IPTV Solutions 14 8 15 16 Folder Thumbnails 9 17 18 Loupe Display and Rights Indicator Mouse-over preview allows user to see more detail without opening the file Icon tells user that IP Rights are recorded for this asset 10 19 IP Rights Management Rights Manager can define usage restrictions Rights are linked to all the assets that were uploaded New in D6: By clicking the IP Rights icon, user can view the details of any restrictions 20 User Acknowledgement Before content is downloaded, user is asked to confirm compliance with usage rules, and to provide any additional information that is needed. This step can also initiate a workflow 11 21 New in D6: Usage history is stored and can be viewed by the Rights Manager Reports can be generated to summarize content usage Usage History and Asset Tracking<br><br>