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Tata Indicom launches QUICKFINDER A-GPS Service

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Tata Indicom launches QUICKFINDER A-GPS Service India 9s First Hybrid Location-Based Service for Individual Users & Enterprises " Leverages Qualcomm 9s QPoint TM solution & gpsOne ® technology integrated into chipsets " Provides reliable wireless navigation technologies for enriched service experience " Vehicle and asset tracking applications for enterprise and business customers " User-friendly Points of Interest and Navigation applications for Individuals " Enables accurate location service from indoors also Mumbai, 20 April, 2009: Tata Teleservices (Maharashtra) Limited (TTML), one of the fastest growing telecom services providers, today announced the launch of a unique QUICKFINDER A-GPS (Assisted Global Positioning System) service. The first-of-its-kind location-based service will be available exclusively to Tata Indicom subscribers, and is powered by Qualcomm 9s QPoint solution and gpsOne technology integrated into Qualcomm chipsets. QUICKFINDER will deliver advanced location-based services, enabling consumers and enterprises to pin- point locations of interest or track vehicles and consignments from origin to destination in real time.

With the launch of this revolutionary service, Tata Indicom subscribers will now be able to experience vastly improved, robust and powerful location-based applications on their mobile handsets and devices. cQUICKFINDER will ride on the benefits of A-GPS technology and provide reliability and enhanced applications support ... more. less.

to our location-based services. Our new offering is industry-leading and offers far greater accuracy and real-time access, since it is based on a hybrid A-GPS and Next-Gen technology platform, riding on Tata Indicom 9s robust CDMA network.<br><br> The A-GPS service will use the most advanced positioning methodology to provide users with precise position information, including inside buildings and structures, d said, Dr. Mukund Rajan, Managing Director of Tata Teleservices (Maharashtra) Limited. cAt TTML, our constant endeavor is to provide customers with advanced and rich wireless services, and this is evident with the deployment of our LBS solution, d he added.<br><br> cQualcomm is pleased to collaborate with Tata Teleservices (Maharashtra) Limited for the launch of QUICKFINDER A-GPS service, which is an industry-first and offers an advanced location-based service experience to Indian consumers and enterprises, d Mr. Kanwalinder Singh, Senior Vice-President, Qualcomm Inc., and President of Qualcomm India and South Asia , said. cQUICKFINDER leverages Qualcomm 9s industry-leading integrated gpsOne position-location technology and QPoint location solution to offer the most reliable location-based services in real time, working seamlessly in open, indoor and dense urban environments.<br><br> As a technology partner, we also have extended our support towards network deployment, integration and end-to-end validation on Tata Teleservices (Maharashtra) Limited robust CDMA network to ensure accurate location services for the Indian market, d he added. cWith TeleCommunication Systems 9 Navigation and POI solutions powering the QUICKFINDER for end- user applications, Tata Indicom is now offering an industry-proven set of A-GPS based applications, d Mr. Drew Morin, Senior Vice-President and CTO for TeleCommunication Systems, Inc.<br><br> , said. cConsumers can easily find points of interest and quickly navigate to a destination from their precisely- located starting point. The Tata Indicom deployment also reflects TeleCommunication Systems 9 strength in precise location positioning infrastructure to support rapidly-growing international carriers that desire the flexibility of a hosted environment, d he added.<br><br> Traditional GPS services work best when the GPS antenna is visible to 8Open Sky 9 (at least three satellites), and can fail to determine the user 9s 8 Position Fix 9 if the antenna is not visible or is only partially visible. Furthermore, conventional GPS systems may take between one and 10 minutes for 8 First Position Fix 9, even in the case of 8Open Sky 9. QUICKFINDER addresses these shortcomings with a hybrid system that uses both A-GPS and gpsOne technology to deliver fast and accurate results 4the Tata Indicom A-GPS service will provide users with a 8 Position Fix 9 in seconds and with accuracy up to and within 5-10 meters.<br><br> To begin with, TTML is launching the QUICKFINDER service in Mumbai and Pune. Addressing the mass market segment, QUICKFINDER will be available on the following handsets presently, with more handsets to follow shortly: MotoRAZR V3 Blackberry 8830 World Edition Existing Tata Indicom MotoRAZR V3 and Blackberry 8830 World Edition subscribers in the above listed cities can also avail of QUICKFINDER service by getting their existing handset configuration upgraded. This facility is being extended free of cost.<br><br> The key benefits of QUICKFINDER A-GPS are: Faster location acquisition : First Position Fix in seconds, using the A-GPS module and hybrid technology capabilities Saves battery life: The A-GPS CDMA module has inbuilt GPS and CDMA capabilities, reducing the external hardware and power requirements and, hence, reducing the overall power usage and costs Location acquisition indoors or in non-optimal environmental settings: Using Digital CDMA network support, the solution takes advantage of Advanced Forward Link Trilateration (AFLT) positioning to assist in determining accurate locations while indoors or in sub-optimal environments. Tracking applications: The same handset with voice and data capability can be used for tracking applications. 1.<br><br> QUICKFINDER FOR END-USERS: Location-based services that will be immediately available are Point of Interest (POI) Search and Navigator. POI Search will enable users to zero-in on and locate points of interest, such as nearest ATMs, restaurants, shopping malls, educational institutes, Imp. Tourist locations, community service locations (Police Station, Ambulance, etc), , etc., with a single click, using the Tata Indicom network.<br><br> Once this has been done, users will be able to use the application to navigate to the destination. The Navigator application will provide end-users with directions, including those for driving, and the shortest route to the desired destination from their current location. GPS-enabled turn-by-turn directions will also be provided in areas that are open and indoors as well.<br><br> Users will be able to map a route from their current location to the desired location with a choice of routes provided by the application, along with turn-by-turn navigation. Voice prompts along with route direction are also available as an additional utility, enhancing the experience further. 2.<br><br> QUICKFINDER-I FOR ENTERPRISES AND BUSINESS USERS: This solution enables real-time tracking of single or multiple vehicles via a secure and user-friendly web interface. Designed in a modular format to offer flexibility of tracking, monitoring, controlling and analyzing fleet performance QUICKFINDER 3I enables customers with the flexibility of customizing MIS reports to their requirements. Powered by Tata Teleservices (Maharashtra) Limited CDMA network, customers can now track their vehicle or asset even while it is indoor or in a remote location.<br><br> The QUICKFINDER-I Advantage 1. Real-time vehicle tracking and monitoring of fleet of any size from anywhere, anytime via the Internet, SMS or the call centre 2. Vehicle location display on GIS map 3.<br><br> Real time polling and messaging to remote vehicle from application interface 4. Exception alerts via e-mail and SMS in case of SOS, speed, Geo fence violation or predefined business event 5. 90-day location data warehousing 6.<br><br> Access via secured user ID and password on Internet About Tata Teleservices (Maharashtra) Limited: Tata Teleservices (Maharashtra) Limited is India's premier telecommunication service provider licensed to provide telecommunication services in Maharashtra (including Mumbai) and Goa. It focuses on all market segments, i.e. commercial, residential and public telephony.<br><br> Tata Teleservices (Maharashtra) Limited has over 7 million customers in Maharashtra and Goa. These include reputed corporates, SMEs and residential customers. The company was recently rated the No.<br><br> 1 wireless operator in terms of overall customer satisfaction across Maharashtra (including Mumbai) and Goa, in surveys commissioned by the Telecom Regulatory Authority of India (TRAI). The company is listed on the Bombay Stock Exchange (BSE) (Scrip code-532371) and the National Stock Exchange (NSE) (Scrip symbol 3 TTML). About Qualcomm Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies.<br><br> Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2008 FORTUNE 500® company. For more information, please visit www.qualcomm.com. Nothing in this press release is an offer to sell any of the parts referenced herein.<br><br> This press release may reference and/or show images of parts and/or devices utilizing parts whose manufacture, use, sale, offer for sale, or importation into the United States are subject to certain injunctions against Qualcomm. This press release is intended solely to provide information for those products and uses of products that are outside the scope of the injunctions. Any device utilizing Qualcomm 1x-EVDO parts that are intended for activation on a US wireless network (other than Verizon Wireless) must utilize Qualcomm's hybrid mode alternative solution.<br><br> For further information, please contact: Meena Nichani Sonal Miglani Qualcomm Vaishnavi Corporate Communications +91 22 67041441 +91 922 33 17542 mnichani@qualcomm.com smiglani@vccpl.com

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