ClickMail Redefines eMarketing with Lyris

interaction with the content. Tey needed a robust Web analytics solution that could enable them to better understand how visitors to charbroil.com and existing customers clicking through to sizzleonthegrill.com were interacting with these Web destinations.<br><br> In addition, the company also recently launched an e-commerce portion o# their Web site, allowing customers to directly order grills and other products #rom the company. Char-Broil was looking #or a solution that could also scale to handle their email marketing needs, including sending transactional emails based on sales. sOlUTiOn: A#ter an evaluation o# online marketing solutions, Char-Broil selected Lyris HQ because o# its ability to provide all the tools and #unctionality they needed to meet their Web analytics challenges.<br><br> Te company also saw the value o# an integrated online marketing suite that could meet expanded needs and goals in the #uture. lyris hQ BenefiTs: With Lyris HQ, Char-Broil is able to: " crack and analyze how visitors are interacting with charbroil.com and sizzleonthegrill.com and personalize in#ormation to them accordingly; " Better segment customer lists #or #uture promotions and o\x2erings; " Send targeted coupons and specials; " Market their universal grill replacement parts to non-Char-Broil users that visit sizzleonthegrill.com; and " Increase overall awareness o# their sizzleonthegrill.com campaign and consumer resources. lyris hQ OppOrTUniTies: With Lyris HQ, Char-Broil has the opportunity to integrate all o# its disparate online marketing #unctions and tools to ease administration and maximize results.<br><br> Currently, the company is using a number o# online marketing tools, which they expect to migrate over to Lyris HQ in the coming months. In addition, the company plans to utilize the rich customer analysis created with Lyris HQ Web analytics to both cross-sell and up-sell additional grilling and barbeque tools based on customers 9 specifc areas o# interest and past products purchased. Lastly, Char-Broil plans to manage transactional emails stemming #rom online charbroil.com purchases using Lyris HQ Email Marketing, as well as increase the volume o# newsletters and emails sent to customers.<br><br> Rob Schwing Senior Director o% Brand Marketing Char-Broil, LLC

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