Easter Celebrations Drive Traffic to Religion and Spirituality Sites

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For Immediate Release: NetRatings, Inc. Christine Chan (408) 586-7572 Maria Bumatay (408) 586-7560 EASTER CELEBRATIONS DRIVE TRAFFIC TO RELIGION AND SPIRITUALITY SITES, ACCORDING TO NIELSEN//NETRATINGS NEW YORK 3 March 29, 2002 3 Nielsen//NetRatings, the global standard in Internet media and market research, reports that surfers flocked to religion and spirituality Web sites leading up to Easter week, as traffic to the top leading religion and spirituality sites totaled nearly 1.2 million unique visitors for the week ending March 24. Leading the list of the most popular religion and spirituality properties, DaySpring Greeting Cards, an online Christian greeting card site, soared 131 percent in traffic to nearly 188,000 unique visitors during the week ending March 24 as compared to the previous week.

Christian Book Distributors claimed the spot as the second fastest growing religion and spirituality site, drawing 154,000 surfers, an increase of 48 percent. Crosswalk.com rose 22 percent to 175,000 unique visitors, while Gospelcom.net attracted more than 299,000 surfers, rising 20 percent week-over-week. Rounding out the list, traffic to Intellectual Reserve, the parent company of LDS.org and Mormon.org, jumped 13 percent to 410,000 unique visitors.

cMore people are turning to the Web for spiritual and personal growth information, d said Dawn ... more. less.

Brozek, Internet analyst, NetRatings. cWith Easter right around the corner, surfers flocked to the Web to read articles about the holiday, send inspirational online greeting cards and even access streaming video clips about the meaning of the Easter season. d Table 1. Top 5 Religious Web Properties, Ranked by Percent Growth (U.S., Home) Property Unique Audience Week Ending March 24 Percent Growth DaySpring Greeting Cards 188,000 131% Christian Book Distributors 154,000 48% Crosswalk.com 175,000 22% Gospelcom.net 299,000 20% Intellectual Reserve 410,000 13% Source: Nielsen//NetRatings, March 2002 Nielsen//NetRatings: Top 25 Web Sites by Property March 18 3 24, 2002 Ranking of the Most Visited Web Properties Top 25 Properties, At-Home Top 25 Properties, At-Work Property Unique Audience (000) Time Per Person (hh:mm:ss) Property Unique Audience (000) Time Per Person (hh:mm:ss) 1. AOL Time Warner 40,2900:16:01 1. Yahoo! 19,784 0:50:41 2. Yahoo! 35,1050:34:45 2. AOL Time Warner 19,541 0:22:29 3. MSN 32,6900:27:23 3. MSN 19,078 0:36:03 4. Microsoft 17,0650:07:51 4. Microsoft 10,847 0:08:20 5. Google 10,3060:08:21 5. Google 9,111 0:11:24 6. eBay 9,086 0: 55:32 6. Amazon 6,553 0:10:09 7. Lycos Network 8,697 0:07:27 7. Lycos Network 6,158 0:11:54 8. About-Primedia 8,334 0:08:44 8. Walt Disney Internet Group 6,067 0:20:04 9. Amazon 7,774 0:08:40 9. eBay 6,010 0:50:33 10. Walt Disney Internet Group 7,406 0:15:59 10. About-Primedia 5,489 0:11:35 11. AT&T 4,877 0:14:53 11. CNET Networks 4,541 0:07:17 12. CNET Networks 4,852 0:07:01 12. Excite Network 3,561 0:35:27 13. Excite Network 4,854 0:22:15 13. AT&T 3,265 0:15:13 14. eUniverse Network 4,841 0:07:23 14. Landmark Communications 3,064 0:08:14 15. Gator.com 4,360 0:11:38 15. CitySearch/Ticketmaster Online 2,958 0:13:08 16. Symantec 4,284 0:05:49 16. InfoSpace 2,797 0:06:27 17. InfoSpace 4,145 0:07:09 17. Real Networks 2,505 0:14:31 18. WhenU.com 3,979 0:01:53 18. New York Times Digital 2,307 0:21:49 19. Ask Jeeves 3,775 0:06:10 19. Gannett LTD 2,298 0:10:13 20. EarthLink 3,660 0:09:40 20. eUniverse Network 2,295 0:05:31 21. Classmates 3,612 0:06:43 21. USA Networks 2,191 0:10:53 22. AWS Convergence Technologies 3,567 N/A 22. Ask Jeeves 2,179 0:05:32 23. Electronic Arts 3,443 1:27:59 23. Classmates 2,180 0:06: 01 24. American Greetings 3,439 0:07:08 24. Symantec 2,153 0:07:09 25. Landmark Communications 3,246 0:06:03 25. Gator.com 2,121 0:21:30 Example: The data indicate that 3.2 million home Internet users visited at least one of the Landmark Communications -owned sit es during the week, and each person spent, on average, a total of 6 minutes and 3 seconds at one or more of their sites. Notes: Rankings are based on audience measurement of people who have access to the Internet at-home and at-work. Work rankings are based on persons at work who have access to a non-shared personal computer. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the unduplicated audience that visi ts a property. The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at l east once during the reporting period. Nielsen//NetRatings: Average Internet Usage March 18 3 24, 2002 Data below represent activity for the average Internet user during the designated weekly period. Current Week At- Home % Change from Last Week Current Week At- Work % Change from Last Week Number of Sessions per Week 7 0 13 0 Page Views per Week 250 +1.6 470 +2.4 Page Views per Surfing Session 36 0 35 -2.8 Time Spent per Week 3:44:00 +1.7 7:23:05 +2.2 Time Spent during Surfing Session 0:32:29 +0.7 0:33:25 -0.9 Duration of a Page Viewed 0:00:54 0 0:00:57 +1.9 Active Internet Universe (actually surfed) 80.1 million +0.1 37.2 million-0.8 Current Internet Universe Estimate (had access, but did not necessarily go online) 166.2 million 0 45.0 million 0 About Nielsen//NetRatings Through strategic partnerships between NetRatings (NASDAQ: NTRT), Nielsen Media Research and ACNielsen, the Nielsen//NetRatings Internet audience measurement service collects real-time data from individuals with access to the Internet around the world. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. For more information, please visit www.nielsen-netratings.com . Editor 9s Note: Please source all data to Nielsen//NetRatings. # # #

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