Retail Market Power

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Retail Trade Potential 2 reports " Opportunity Gap reports show supply and demand dollar estimates and the opportunity gap by category for a specific market. This report can also be run for a specific category while analyzing the opportunity gap of a variety of geographies. " Demand Growth Estimate reports show consumer expenditures by category for current and five-year estimates with its associated percentage change for a specific market analysis.

This report can also be run to show demand growth estimates of a specific category for a variety of geographies. Sources and methodology RMP uses a superior methodology to calculate sales by using business sales estimates, business locations and employee counts instead of household demographics. RMP is based on the Census of Retail Trade (CRT), in addition to monthly and annual surveys of retail trade data from the Bureau of the Census and Claritas 9 current-year demographic estimates.

Sales at the national level by NAICS code are validated against the 2002 Economic Census (NAICS Majors only) and County Business Patterns data provided by the Census Bureau. The annual update of the supply side county level data is derived from ES202 data, Retail Sales Tax data, and Business-Facts ® . Retail Market Power ... more. less.

Discover Sales Opportunity Gaps by Analyzing Supply and Demand in Any Market The Right Market Analysis Uncovering areas of opportunity within a market is difficult for retailers in today 9s fast-paced business environment. The Retail Market Power " (RMP) database provides an actionable portrait of sales opportunity for optimal site and market analysis, so you can maximize your growth strategies by accurately targeting the sales gaps that exist in the marketplace. By using sales potential to depict supply and demand within a specific market, RMP enables an opportunity gap market analysis of the retail environment. With RMP, you can leverage your market share analysis and plan accordingly to capitalize on unmet demand in current or new markets. Access the power of RMP2 to " Analyze sales patterns for different locations and refine your site and market analysis " Determine new areas of opportunity for retail sales and optimum market planning " Compare the supply-side and demand-side of retail sales for complete market analysis Opportunity gap analysis One of the most important new features of RMP is that it presents a measure of consumer demand/ expenditures, allowing the user to calculate any gaps or surpluses in the marketplace. This feature presents a consumer demand and supply measure and expands the number of categories and merchandise line items available for market analysis. Comprehensive variable list RMP presents 88 store type variables and 36 merchandise line items. Sales and consumer demand estimates are available for both sets. Geographic availability Information is available for standard geographies down to the block-group level, radius or custom trade area. Analyze supply and demand in any market with RMP. Call (800) 234-5973 for more details or visit claritas.com . ©2006 Claritas Inc. All rights reserved. R3_COL_1042_V3_1206 (800) 234-5973 claritas.com market analysis

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